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Category: Marketing
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18 September, 2025
Share of Voice (SOV): How to Measure and Use It for Brand Growth
Measuring Share of Voice helps you see not just where your brand stands today, but where it’s headed tomorrow. Learn the formula, key channels, and steps to boost visibility. Read More
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11 September, 2025
A Practical Guide to Improving Email Open Rates
Getting subscribers to open your emails takes more than a subject line. This guide shares practical ways to build trust and win attention. Read More
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08 September, 2025
UGC Explained: The Complete Guide to User-Generated Content
User-generated content (UGC) is reshaping how brands connect with audiences. This guide explores its meaning, types, and why it drives trust and growth. Read More
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20 August, 2025
What’s the Difference Between Reach and Impressions in PR?
Reach and impressions get used in PR all the time, but the difference isn’t always clear. This post explains what these metrics mean and their role in PR measurement. Read More
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07 August, 2025
Thought Leadership: A Step-by-Step Guide to Driving Real Business Impact
Some voices rise above the noise. These are the thought leaders—people who shape conversations, influence decisions, and drive entire industries forward. Thought leadership means sharing insights, perspectives, and expertise that help others understand complex topics better. You consistently contribute valuable…
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03 August, 2025
The State of Print Media: Is It Still Effective for Business?
Print media includes anything produced by pressing ink onto a physical surface—newspapers, magazines, brochures, flyers, even billboards. It’s physical, readable, and still powerful. Despite digital competition, print continues to perform. Studies show print ads trigger 20% stronger motivation and 77%…
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Resource Featured
27 July, 2025
What is the PESO Model? Paid, Earned, Shared, Owned Media Explained
PR teams used to focus on one thing: earning media coverage. Send press releases. Build journalist relationships. Secure media placements. Measure by clippings and impressions. But today's communications landscape looks different. Modern audiences don't just read traditional media. They discover…
