Press Release Format

Headline and Summary

  • Headline should not be too long (preferably under 18 words), short and accurate headlines perform better.
  • Headline should accurately present the press release’s content.
  • Headline should include the issuer's entity.
  • Headline must be newsworthy (important and recent enough to be announced).
  • Headline style should be written with initial caps (e.g., This Is A Sample Of Your Headline).
  • Summary should clearly describe the press release’s content.
  • Summary should be under 45 words. Long summary runs the risk of being trimmed by some of our media partners.
  • Do not use the first paragraph as a summary paragraph.
  • Do not use an exclamation mark in the headline and summary, as it is mostly used in advertisements.
  • Headline and summary should not contain question(s) or exclamation(s).
  • Do not use special characters such as ™ or © and symbols in the headline. Symbols run the risk of being omitted by some of our media partners.
  • Headlines with active verbs and subjects will be more enticing.

Press release content

  • Press releases should be appropriately lengthed (between 300 to 800 words is the sweet spot)
  • Press releases should read impartial and official — usage of casual first-person language is not suggested (I, we, you, etc).
  • Attach no more than 1 image per press release with a maximum of 200KB in file size (jpg, png, or gif only).
  • Content should be of legitimate news with an announcement of something new and/or timely.
  • Press releases should read like an announcement --- it is not a medium to advertise or sell your product or service.
  • Press releases content should focus on the entity that is issuing the press release. Press release is not a medium to comment or discuss about other entities or happenings. The one exception is when you have a verified authorization, please contact us for more information about authorization.
  • The video should be embedded correctly into the press release.
  • Press releases should read like an announcement --- asking questions in a press release is not suggested.
  • Use Uppercase and Lowercase lettering appropriately.
  • Avoid inserting JavaScript or other markup languages in your press release, such as <strong>…</strong> or <em>…</em> ONLY links eg. <a href=”URL”>…</a> are acceptable.
  • Ensure content is formatted correctly, with each paragraph spaced out with a line.
  • Please ensure the press release is properly formatted e.g., do not double space unnecessarily, use appropriate punctuation and symbols, and no unnecessary line breaks.
  • Only include a quote that someone might have actually said.
  • Press release anchor links should be limited to 3 per press release.
  • Refrain from using SPAM-related words that will be filtered out by spam filters.
  • Include available contact information, date, and location at provided fields.
  • Do not place email addresses within the body of the press release.
  • Include the city from where the release originates, usually the location of the company’s headquarters.
  • Content should contain no or few grammatical and spelling errors.
  • Content should not have markup languages such as <ul> and <li> (numbered or bulleted listing) as it is not accepted by most media outlets.
  • Website included inside a press release should contain meaningful content. It should not contain gibberish, spam, unrelated content, or content designed for any form of manipulation.

Press Release Topic

Content with political and civil elements

  • MarketersMedia Newswire does not accept press releases containing strong political opinions/views,
  • MarketersMedia Newswire does not accept releases topics regarding election, government boards, agencies, ministries, policies, administrations, offices, departments, and more
  • MarketersMedia Newswire does not accept releases reporting or related to civil news.

Content with radical religious views and elements

  • MarketersMedia Newswire does not accept releases containing strong religious opinions/views.
  • MarketersMedia Newswire does not accept releases containing apparent and strong intent to promote a particular religion.

Content with opinionated or hateful views and elements

  • MarketersMEDIA Newswire does not accept releases containing hateful elements or with the intent to incite hate or exact revenge. This also covers releases that contain profane language
  • MarketersMEDIA Newswire does not accept releases that contain only opinions or are mostly comprised of opinions.
  • MarketersMEDIA Newswire does not accept releases that relate to any legal cases or lawsuits, especially if it is on a commentary basis.

Content with illegal or controversial/debated topics

  • MarketersMEDIA Newswire does not accept releases promoting or related to firearms, armory, and weaponry.
  • MarketersMEDIA Newswire does not accept releases promoting or related to prostitution, escorts, sex toys, porn, or any sexual services or product.
  • MarketersMEDIA Newswire does not accept releases promoting or related to unofficial device unlocking, jail-breaking, device rooting, and other similar topics.
  • MarketersMEDIA Newswire does not accept releases promoting or related to unofficial or pirated software, APK, cracks, licenses, and other similar topics.
  • MarketersMEDIA Newswire does not accept releases promoting or related to alcoholic drinks.
  • MarketersMEDIA Newswire does not accept releases promoting or related to tobacco, e-cigs, vapes, and other related topics.
  • MarketersMEDIA Newswire does not accept releases promoting or related to deep fake or other similarly controversial AI solutions.
  • This is not an exhaustive list.

Content related to psychoactive drugs, cannabis, or marijuana

  • MarketersMEDIA Newswire does not accept releases promoting or related to psychoactive or euphoric drugs like THC, Marijuana, and Kratom.

Content related to making money online, loans, and trading products/services

  • MarketersMedia Newswire does not accept releases associated with making money online or quick money schemes.
  • MarketersMedia Newswire does not accept releases that excessively promote mortgage, payday, cash, or short-term or long-term loan services.
  • MarketersMedia Newswire does not accept releases that excessively promote trading software, platforms, or similar tools and services.

Content related to the stock market, market rumors, or stock commentary

  • MarketersMedia Newswire does not accept releases that comment on the stock market or a particular public company. This includes tips, analysis, speculations, and other forms of commentaries.
  • MarketersMedia Newswire does not accept releases that are mainly rumors or contain unverifiable bogus claims.
  • MarketersMedia Newswire does not accept releases containing unauthorized stock ticker symbols.

Content related to betting or gambling

  • MarketersMedia Newswire does not accept releases associated with gambling or betting.

Content with excessive promotional elements or inherently non-news

  • MarketersMedia Newswire does not accept excessively promotional releases
  • MarketersMedia Newswire does not accept releases that are inherently non-news or not written in a news release format.

Content related to health products, treatments, and body modifications

  • MarketersMedia Newswire does not accept content about alternative weight loss products like green coffee, raspberry ketones, HCG, Kratom, and Garcinia Cambogia.
  • MarketersMedia Newswire does not accept releases that are affiliate promotion of health supplements.
  • MarketersMedia Newswire does not accept releases about body modification procedures.

Content with mystical or pseudoscience elements

  • MarketersMedia Newswire does not accept releases that promote mystical products or services related to psychic reading, tarot reading, astral projection, and other related practices.

Content related to sexual and love life

  • MarketersMedia Newswire does not accept releases that promote or link to escort, explicit content, products, services, or sexual enhancement products that are intended for mature audiences.
  • MarketersMedia Newswire does not accept releases that promote dating and relationship products.
  • MarketersMEDIA Newswire does not accept blockchain-related press releases that are excessively monetary-driven or contain monetary-driven keywords or elements such as ROI, token reward, lottery, play-to-earn, make money, earn cryptocurrency, earn a dividend, and earn airdrop (not an exclusive list).
  • MarketersMEDIA Newswire does not accept blockchain-related press releases that contain project promoting making cryptocurrency or money online, including but not limited to topics like cloud mining, investment schemes, unregulated trading platforms, or any content that encourages wealth creation through speculative or unregulated financial activities.
  • MarketersMEDIA Newswire does not accept blockchain-related press releases that its main purpose is to piggyback on another Crypto or NFT assets (such as comparison with other projects).
  • MarketersMEDIA Newswire does not accept blockchain-related press releases that only contain opinion or speculation.
  • MarketersMEDIA Newswire does not accept blockchain-related press releases that promise or promote coin or scam recovery services.
  • MarketersMEDIA Newswire does not accept blockchain-related press releases that promote suspicious looking or unverifiable blockchain project.
  • MarketersMedia Newswire does not accept releases containing unauthorized stock ticker symbols.
  • MarketersMEDIA Newswire does not accept releases commenting or focusing on a publicly listed company unless sent by the said company itself.

Press releases requiring clearance

  • If you're an agency submitting a press release on behalf of a client, MarketersMedia Newswire reserves the right to request proof of clearance to verify the content's authenticity. Acceptable forms of clearance, from best to least ideal, are as follows:
  • Formal Written Approval: Signed client approval on letterhead or from an official company email, referencing the press release.
  • Email Confirmation: Approval from the client’s official email address, specifically referencing the press release (forwarded emails or screenshots can be accepted).
  • Official Documentation: Contracts or agreements showing the agency is authorized to issue press releases.
  • Client Website/Social Media: Links to public announcements matching the press release.
  • Verifiable 3rd-Party Proof: Any verifiable third-party confirmation supporting the release’s authenticity.
  • Important Note: Any form of clearance that appears dubious, incomplete, or potentially forged will not be accepted. MarketersMedia Newswire reserves the right to reject such clearance and require further verification.

Press releases requiring further proof

  • For press releases containing dubious or grandiose claims (e.g., testimonials, endorsements, partnerships, or extraordinary achievements), MarketersMedia Newswire may request additional proof to verify authenticity. Below are some of the more common types of claims that require further evidence:
  • Testimonials/Endorsements: Provide verifiable documentation (signed agreements or email confirmations) from the person or entity mentioned.
  • Extraordinary Claims: Submit third-party validation, such as certificates or audit reports, to support claims of groundbreaking achievements.
  • Financial/Statistical Claims: Back financial figures or statistics with audited statements, research data, or regulatory filings.
  • Partnerships: Provide official agreements or joint announcements confirming partnerships or collaborations.
  • Product Efficacy: Supply relevant studies, trials, or certifications for claims about product or service performance.
  • Important Note: This is not an exhaustive list but covers some of the more common types of claims that may require further verification.

Content with malicious or inauthentic piggybacking intent.

  • MarketersMedia Newswire does not accept content that is created with the purpose of piggybacking on other notable names or brands.

Content written primarily in non-English.

  • MarketersMedia Newswire generally does not accept non-English press releases.

Circuit Specific

Director circuit (Director credit)

  • For press release distributing through our Director circuit, a thorough KYC procedure will be conducted to verify the identity of the issuer.
  • For press release distributing through our Director circuit, MarketersMEDIA Newswire does not accept blockchain-related press releases.
  • For press release distributing through our Director circuit, MarketersMEDIA Newswire does not accept financial service-related press releases.

Not sure if your press release passes our guidelines?

Contact Support

*Disclaimer: At any circumstances, the MarketersMEDIA team reserve the right at all times and without previous notification to approve, disapprove or remove parts or all the published/submitted documents as long as it is inappropriate to be published.