Press Release Format

Headline and Summary

  • Headlines should not be too long (preferably under 18 words), short and accurate headlines perform better.
  • Headline should accurately present the press release’s content.
  • Headline must be newsworthy (important and recent enough to be announced).
  • Headline style should be written with initial caps (e.g., This Is A Sample Of Your Headline).
  • Summary should clearly describe the press release’s content.
  • Summary should be under 45 words. Long summary runs the risk of being trimmed by some of our media partners.
  • Do not use the first paragraph as a summary paragraph.
  • Do not use an exclamation mark in the headline and summary, as it is mostly used in advertisements.
  • Headline and summary should not contain question(s) or exclamation(s).
  • Do not use special characters such as ™ or © and symbols in the headline. Symbols run the risk of being omitted by some of our media partners.
  • Headlines with active verbs and subjects will be more enticing.

Press release content

  • Press releases should be appropriately lengthed (between 300 to 800 words is the sweet spot)
  • Press releases should read impartial and official — usage of casual first-person language is not suggested (I, we, you, etc).
  • Attach no more than 1 image per press release with a maximum of 200KB in file size (jpg, png, or gif only).
  • Content should be of legitimate news with an announcement of something new and/or timely.
  • Press releases should read like an announcement --- it is not a medium to advertise or sell your product or service.
  • The video should be embedded correctly into the press release.
  • Press releases should read like an announcement --- asking questions in a press release is not suggested.
  • Use Uppercase and Lowercase lettering appropriately.
  • Avoid inserting JavaScript or other markup languages in your press release, such as <strong>…</strong> or <em>…</em> ONLY links eg. <a href=”URL”>…</a> are acceptable.
  • Ensure content is formatted correctly, with each paragraph spaced out with a line.
  • Please ensure the press release is properly formatted e.g., do not double space unnecessarily, use appropriate punctuation and symbols, and no unnecessary line breaks.
  • Only include a quote that someone might have actually said.
  • Press release anchor links should be limited to 3 per press release.
  • Refrain from using SPAM-related words that will be filtered out by spam filters.
  • Include available contact information, date, and location at provided fields.
  • Do not place email addresses within the body of the press release.
  • Include the city from where the release originates, usually the location of the company’s headquarters.
  • Content should contain no or few grammatical and spelling errors.
  • Content should not have markup languages such as <ul> and <li> (numbered or bulleted listing) as it is not accepted by most media outlets.

Press Release Content

  • MarketersMedia Newswire does not accept press releases related to lawsuits and has negative connotations.
  • MarketersMedia Newswire does not accept releases that promote illegal content.
  • MarketersMedia Newswire does not accept releases containing radical or political opinions/views.
  • MarketersMedia Newswire does not accept topics regarding government boards, agencies, ministries, policies, administrations, offices, departments, and more.
  • MarketersMedia Newswire does not accept releases with intent to harm, defame, or incite hate.
  • MarketersMedia Newswire does not accept releases that promote online gambling and make money online.
  • MarketersMedia Newswire does not accept topics regarding illegal device unlocking, rooting or jail-breaking of devices.
  • MarketersMedia Newswire does not accept topics regarding pirated software, cracks, APK, and more.
  • MarketersMedia Newswire does not accept releases that promote weaponry, firearms, and armory-related releases.
  • MarketersMedia Newswire does not accept topics regarding CBD, cannabis, marijuana, hemp, Humulus, psychoactive drugs, and more.
  • MarketersMedia Newswire does not accept topics regarding alcohol, tobacco, e-cigs, vapes, and more.
  • MarketersMedia Newswire does not accept press releases that promote services that write academic journals, research papers, essays, term papers for a fee.

Content with civil and subjective elements

  • MarketersMedia Newswire does not accept press releases related to civil news.
  • MarketersMedia Newswire does not accept releases that contain only opinions.
  • MarketersMedia Newswire does not accept releases containing radical religious opinions/views.

Content related to hateful content

  • MarketersMEDIA Newswire does not accept releases that aim to exact revenge against any party.
  • MarketersMEDIA Newswire does not accept releases that contain profane languages.

Content on loans and trades

  • MarketersMedia Newswire does not accept releases that promote mortgage, payday, cash, short-term or long-term loan services.
  • MarketersMedia Newswire does not accept releases that promote trading software, trading platforms, and trading services.
  • MarketersMedia Newswire does not accept releases containing unauthorized stock ticker symbols.

Content with heavy promotional elements

  • MarketersMedia Newswire does not accept releases that announce discounts, bonuses, price cuts, sales, coupon codes, or anything related to promoting products/services, advertorials, or news about promotions.
  • MarketersMedia Newswire does not accept content about affiliate product reviews, product reviews, or trials that are excessively promotional.

Content with sexual elements

  • MarketersMedia Newswire does not accept releases that promote or link to escort, explicit content, products, services or sexual enhancement products that are intended for mature audiences.
  • MarketersMedia Newswire does not accept releases that promote dating and relationship products.

Content with no news value

  • MarketersMedia Newswire does not accept content about new website launches, new blog posts, or content that generally does not carry any news value.
  • MarketersMedia Newswire does not accept releases that are duplicated content.
  • MarketersMedia Newswire does not accept autobiographical content or content that reads like a general help article with no news value.

  • MarketersMedia Newswire does not accept content about green coffee, raspberry ketones, HCG, Kratom, Garcinia Cambogia, and weight loss.
  • MarketersMedia Newswire does not accept content that promotes and links to dietary and herbal supplements, health supplements, sexual enhancement supplements, and other supplements.
  • MarketersMedia Newswire does not accept content about procedures for body modification and cosmetics.
  • MarketersMedia Newswire does not accept releases that promote psychic reading, alternative treatment, and related releases.

  • MarketersMEDIA Newswire does not accept press releases that contain or promote marijuana, THC or derivatives, or kratom.
  • MarketersMEDIA Newswire does not accept cannabis-related press releases that do not meet promotional or legal guidelines stated in all 50 states.
  • MarketersMEDIA Newswire can accept press releases about Hemp, CBD (cannabidiol), or cannabinoid on a case-by-case basis.

  • MarketersMEDIA Newswire does not accept blockchain related press releases that contain monetary-driven keywords or elements such as ROI, token reward, lottery, play-to-earn, make money, earn cryptocurrency, earn dividend, and earn airdrop (not an exclusive list). If the purpose of the release is promotional in nature, it is unlikely that it will be accepted.
  • MarketersMEDIA Newswire does not accept blockchain related press releases that promises or promotes scam recovery services.
  • MarketersMEDIA Newswire does not accept blockchain related press releases that its main purpose is to piggyback on another Crypto or NFT assets (such as comparison with other projects).
  • MarketersMEDIA Newswire does not accept blockchain related press releases that only contain opinion or speculation.
  • MarketersMEDIA Newswire does not accept releases promoting unverified and unregulated alternative treatment products or services.

Circuit Specific

Director circuit (Director credit)

  • For press release distributing through our Director circuit, a thorough KYC procedure will be conducted to verify the identity of the issuer.
  • For press release distributing through our Director circuit, crypto assets included in the press release must be officially listed on CoinMarketCap as a tracked listing.
  • For press release distributing through our Director circuit, NFT assets included in the press release must be officially listed on RaritySniper (Ethereum network), SolSea (Solana network), or Binance NFT (Binance network) as a tracked project.

Not sure if your press release passes our guidelines?

Contact Support

*Disclaimer: At any circumstances, the MarketersMEDIA team reserve the right at all times and without previous notification to approve, disapprove or remove parts or all the published/submitted documents as long as it is inappropriate to be published.