Press Release Format

Headline and Summary

  • Headlines should not be too long (preferably under 18 words), short and accurate headlines perform better.
  • Headline should accurately present the press release’s content.
  • Headline must be newsworthy (important and recent enough to be announced).
  • Headline style should be written with initial caps (e.g., This Is A Sample Of Your Headline).
  • Summary should clearly describe the press release’s content.
  • Summary should be under 45 words. Long summary runs the risk of being trimmed by some of our media partners.
  • Do not use the first paragraph as a summary paragraph.
  • Do not use an exclamation mark in the headline and summary, as it is mostly used in advertisements.
  • Headline and summary should not contain question(s) or exclamation(s).
  • Do not use special characters such as ™ or © and symbols in the headline. Symbols run the risk of being omitted by some of our media partners.
  • Headlines with active verbs and subjects will be more enticing.

Press release content

  • Press releases should be appropriately lengthed (between 300 to 800 words is the sweet spot)
  • Press releases should read impartial and official — usage of casual first-person language is not suggested (I, we, you, etc).
  • Attach no more than 1 image per press release with a maximum of 200KB in file size (jpg, png, or gif only).
  • Content should be of legitimate news with an announcement of something new and/or timely.
  • Press releases should read like an announcement --- it is not a medium to advertise or sell your product or service.
  • The video should be embedded correctly into the press release.
  • Press releases should read like an announcement --- asking questions in a press release is not suggested.
  • Use Uppercase and Lowercase lettering appropriately.
  • Avoid inserting JavaScript or other markup languages in your press release, such as <strong>…</strong> or <em>…</em> ONLY links eg. <a href=”URL”>…</a> are acceptable.
  • Ensure content is formatted correctly, with each paragraph spaced out with a line.
  • Please ensure the press release is properly formatted e.g., do not double space unnecessarily, use appropriate punctuation and symbols, and no unnecessary line breaks.
  • Only include a quote that someone might have actually said.
  • Press release anchor links should be limited to 3 per press release.
  • Refrain from using SPAM-related words that will be filtered out by spam filters.
  • Include available contact information, date, and location at provided fields.
  • Do not place email addresses within the body of the press release.
  • Include the city from where the release originates, usually the location of the company’s headquarters.
  • Content should contain no or few grammatical and spelling errors.
  • Content should not have markup languages such as <ul> and <li> (numbered or bulleted listing) as it is not accepted by most media outlets.

Press Release Content

  • MarketersMedia Newswire does not accept press releases related to lawsuits and has negative connotations.
  • MarketersMedia Newswire does not accept releases that promote illegal content.
  • MarketersMedia Newswire does not accept releases containing radical or political opinions/views.
  • MarketersMedia Newswire does not accept topics regarding government boards, agencies, ministries, policies, administrations, offices, departments, and more.
  • MarketersMedia Newswire does not accept releases with intent to harm, defame, or incite hate.
  • MarketersMedia Newswire does not accept releases that promote online gambling and make money online.
  • MarketersMedia Newswire does not accept topics regarding illegal device unlocking, rooting or jail-breaking of devices.
  • MarketersMedia Newswire does not accept topics regarding pirated software, cracks, APK, and more.
  • MarketersMedia Newswire does not accept releases that promote weaponry, firearms, and armory-related releases.
  • MarketersMedia Newswire does not accept topics regarding CBD, cannabis, marijuana, hemp, Humulus, psychoactive drugs, and more.
  • MarketersMedia Newswire does not accept topics regarding alcohol, tobacco, e-cigs, vapes, and more.
  • MarketersMedia Newswire does not accept press releases that promote services that write academic journals, research papers, essays, term papers for a fee.

Content with civil and subjective elements

  • MarketersMedia Newswire does not accept press releases related to civil news.
  • MarketersMedia Newswire does not accept releases that contain only opinions.
  • MarketersMedia Newswire does not accept releases containing radical religious opinions/views.

Content on loans and trades

  • MarketersMedia Newswire does not accept releases that promote mortgage, payday, cash, short-term or long-term loan services.
  • MarketersMedia Newswire does not accept releases that promote trading software, trading platforms, and trading services.
  • MarketersMedia Newswire does not accept releases containing unauthorized stock ticker symbols.

Content with heavy promotional elements

  • MarketersMedia Newswire does not accept releases that announce discounts, bonuses, price cuts, sales, coupon codes, or anything related to promoting products/services, advertorials, or news about promotions.
  • MarketersMedia Newswire does not accept content about affiliate product reviews, product reviews, or trials that are excessively promotional.

Content with sexual elements

  • MarketersMedia Newswire does not accept releases that promote or link to escort, explicit content, products, services or sexual enhancement products that are intended for mature audiences.
  • MarketersMedia Newswire does not accept releases that promote dating and relationship products.

Content with no news value

  • MarketersMedia Newswire does not accept content about new website launches, new blog posts, or content that generally does not carry any news value.
  • MarketersMedia Newswire does not accept releases that are duplicated content.
  • MarketersMedia Newswire does not accept autobiographical content or content that reads like a general help article with no news value.

  • MarketersMedia Newswire does not accept content about green coffee, raspberry ketones, HCG, Kratom, Garcinia Cambogia, and weight loss.
  • MarketersMedia Newswire does not accept content that promotes and links to dietary and herbal supplements, health supplements, sexual enhancement supplements, and other supplements.
  • MarketersMedia Newswire does not accept content about procedures for body modification and cosmetics.
  • MarketersMedia Newswire does not accept releases that promote psychic reading, alternative treatment, and related releases.

Not sure if your press release passes our guidelines?

Contact Support