Catch up with the industry’s latest trends in marketing and news publishing.
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03 July, 2025
Digital PR is how brands get noticed online today. It's the strategic practice of earning online coverage, building relationships with digital influencers, and creating content that drives both brand awareness and search engine visibility. Unlike traditional PR that focused on…
26 June, 2025
Who says PR is just for putting out fires? You don’t need a crisis to make it worth your time. Smart businesses use public relations to build trust, shape perception, and stay top-of-mind—before problems ever start. The best PR campaigns…
22 June, 2025
Earned media is publicity you don't pay for directly. Simple as that. When a journalist writes about your company, a customer leaves a glowing review, or someone shares your content on social media, that's earned media at work. Read More
16 June, 2025
Successful organizations know a secret: making people feel valued isn't just "nice," it's strategic. Recognition is a powerful business tool that reshapes culture, supercharges productivity, and builds lasting loyalty. Appreciated employees are far more engaged and much more likely to…
12 June, 2025
Most small businesses think PR requires a $5,000 monthly agency retainer, but that’s not true at all. You CAN build brand awareness, earn media coverage, and attract customers without spending thousands. Affordable PR simply means using low-cost strategies—like media outreach,…
02 June, 2025
Business owners constantly face the challenge of building brand awareness while driving sales. That’s where two critical functions come in: public relations (PR) and marketing. They might seem similar, but they serve very different goals and use different methods to…
09 May, 2025
Marketing has transformed dramatically over the past decade. Back then, you'd place an ad in the newspaper, maybe sponsor a radio segment, and call it a day. Today, brands now connect with audiences across countless touchpoints—social media, websites, email, physical…
