Catch up with the industry’s latest trends in marketing and news publishing.
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22 August, 2025
Public relations isn't what it used to be. Gone are the days when PR meant sending out press releases and hoping journalists would pick them up. Social media has completely transformed how brands communicate with their audiences. Today's PR professionals…
20 August, 2025
Reach and impressions get used in PR all the time, but the difference isn’t always clear. This post explains what these metrics mean and their role in PR measurement. Read More
13 August, 2025
PR crisis management is a strategic approach to protecting reputation. Learn key principles, examples, and tips to prepare, respond, and recover. Read More
07 August, 2025
Some voices rise above the noise. These are the thought leaders—people who shape conversations, influence decisions, and drive entire industries forward. Thought leadership means sharing insights, perspectives, and expertise that help others understand complex topics better. You consistently contribute valuable…
31 July, 2025
Learn how to pitch your story to journalists and land real media coverage with practical tips, examples, and proven strategies. Read More
Resource Featured
27 July, 2025
PR teams used to focus on one thing: earning media coverage. Send press releases. Build journalist relationships. Secure media placements. Measure by clippings and impressions. But today's communications landscape looks different. Modern audiences don't just read traditional media. They discover…
25 July, 2025
A media kit is your brand’s go-to package for press, partners, and PR. Here’s what it includes and why every business should have one. Read More
