22 December, 2025
PR Communications Explained: A Practical Guide
PR communications has evolved beyond press releases. This article breaks down its core functions, tools, and real-world impact. Read More
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Category: Public Relation
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14 December, 2025
What Is OOH Advertising and Why It Still Works
This guide explains what OOH advertising is, how it differs from DOOH, and how brands use it to reach audiences beyond digital screens. Read More
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21 October, 2025
What Is the Purpose of a Press Release? 7 Reasons It Still Matters
A press release is an official statement delivered to news media outlets to announce something newsworthy about your organization. It’s written in a factual, third-person tone and designed to be picked up by journalists, editors, and media platforms. A strong…
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13 October, 2025
Advantages and Disadvantages of Public Relations
People trust what others say about you more than what you say about yourself. That's the whole game. While advertising lets you control every word, PR earns credibility through news outlets, journalists, and industry experts. But that credibility comes with…
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01 October, 2025
What Does CSR Stand For? A Complete Guide to Corporate Social Responsibility
CSR is reshaping how businesses act and communicate. But what does it really mean for your company—and how can it create lasting value? Read More
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25 September, 2025
21 Proven PR Tactics to Get Media Coverage and Build Credibility
Your competitors are getting featured in industry publications. You’re not. While they build trust with earned media, you’re stuck pouring budget into ads that vanish the moment you stop paying. The difference? They know how to get journalists to pay…
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17 September, 2025
A Guide to PR Stunts: What They Are and How to Create Them
Every so often, a brand pulls off something so bold it dominates headlines worldwide. When Felix Baumgartner jumped from space or Samsung renamed a train station to upstage Apple, these weren't lucky breaks. They were calculated moves that generated billions…
