Catch up with the industry’s latest trends in marketing and news publishing.
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08 March, 2019
Headlines make the first impressions. And with how we constantly skim, scan, and dismiss headlines, it’s not an exaggeration to say that your headline can make or break your press release. If your headline sucks, that is probably the end…
18 September, 2013
Yes, you read that correctly. Despite all the tales of the death of journalism due to the advent of the digital age, it just isn’t so. Agreed, old school print, television and radio journalism has taken a hit, but for…
23 August, 2013
Every business no matter the size can greatly benefit from the services of a professional journalist to increase profits and media coverage.. Journalists today come in many different forms and personalities and there are a variety of ways of grabbing…
15 August, 2013
Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify…
25 June, 2013
Know Your Local Media The likelihood that your Press Release or media pitch will be picked up has everything to do with the journalists you target to receive them. How do you choose? What do you look for? Selecting the…
14 June, 2013
Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…
06 June, 2013
Growth, expansion, and development are some of the most significant priorities of any major business. Business development is a broad term that refers to the many ways in which a business attempts to grow, develop and expand. There are many…
