08 September, 2025
UGC Explained: The Complete Guide to User-Generated Content
User-generated content (UGC) is reshaping how brands connect with audiences. This guide explores its meaning, types, and why it drives trust and growth. Read More
Get Your Marketing Insights and Updates
Catch up with the industry’s latest trends in marketing and news publishing.
Thank you for subscribing.
Category: Marketing
-
-
20 August, 2025
What’s the Difference Between Reach and Impressions in PR?
Reach and impressions get used in PR all the time, but the difference isn’t always clear. This post explains what these metrics mean and their role in PR measurement. Read More
-
07 August, 2025
Thought Leadership: A Step-by-Step Guide to Driving Real Business Impact
Some voices rise above the noise. These are the thought leaders—people who shape conversations, influence decisions, and drive entire industries forward. Thought leadership means sharing insights, perspectives, and expertise that help others understand complex topics better. You consistently contribute valuable…
-
03 August, 2025
The State of Print Media: Is It Still Effective for Business?
Print media includes anything produced by pressing ink onto a physical surface—newspapers, magazines, brochures, flyers, even billboards. It’s physical, readable, and still powerful. Despite digital competition, print continues to perform. Studies show print ads trigger 20% stronger motivation and 77%…
-
-
Resource Featured
27 July, 2025
What is the PESO Model? Paid, Earned, Shared, Owned Media Explained
PR teams used to focus on one thing: earning media coverage. Send press releases. Build journalist relationships. Secure media placements. Measure by clippings and impressions. But today's communications landscape looks different. Modern audiences don't just read traditional media. They discover…
-
Resource Featured
21 July, 2025
PR Packages Explained: How They Work and Why They Matter
What is a PR package, and why are brands using them? This guide unpacks how they work, what makes them effective, and how they spark conversation. Read More
-
Resource Featured
22 June, 2025
What Is Earned Media? Benefits, Examples & How to Generate It
Earned media is publicity you don't pay for directly. Simple as that. When a journalist writes about your company, a customer leaves a glowing review, or someone shares your content on social media, that's earned media at work. Read More
