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Category: Marketing
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02 June, 2025
PR vs Marketing: What’s the Difference and When to Use Each
Business owners constantly face the challenge of building brand awareness while driving sales. That’s where two critical functions come in: public relations (PR) and marketing. They might seem similar, but they serve very different goals and use different methods to…
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30 May, 2025
Develop a Winning Content Marketing Plan That Converts
Your website traffic has flatlined. Your leads aren't converting. Meanwhile, your competitors seem to be attracting customers effortlessly online. Sound familiar? You're not alone. Most businesses struggle with this exact problem because they're missing a critical piece: a strategic content…
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21 May, 2025
Types of Social Media Influencers: From Nano to Mega and How to Work With Them
Influencer marketing connects brands with people who already have an audience. It’s a modern take on word-of-mouth, except instead of your friend texting you about a great sunscreen, it’s someone with 50,000 followers showing it off in their morning routine…
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19 May, 2025
What Are the 8 Key Types of Digital Marketing?
Digital marketing covers all those online strategies you use to connect with potential customers. It is how businesses promote themselves on the internet rather than through traditional channels like billboards or TV commercials. If you're reading this, you're experiencing digital…
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14 May, 2025
15 Types of Marketing Strategies Every Business Should Know
With so many ways to reach customers nowadays, it’s hard to know which marketing approach makes more sense for your business. Should you focus on TikTok or email? SEO or street billboards? And do people still read print ads anyway?…
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09 May, 2025
What Is IMC? An Introduction to Integrated Marketing Communication
Marketing has transformed dramatically over the past decade. Back then, you'd place an ad in the newspaper, maybe sponsor a radio segment, and call it a day. Today, brands now connect with audiences across countless touchpoints—social media, websites, email, physical…
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06 May, 2025
How to Establish Credibility in PR
Being seen is easy in our media-saturated world. But being believed? That's the real challenge. Trust no longer comes freely. One inflated claim or vague message can undo years of goodwill. Every announcement, blog post, or press interaction shapes how…
