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21 October, 2025
A press release is an official statement delivered to news media outlets to announce something newsworthy about your organization. It’s written in a factual, third-person tone and designed to be picked up by journalists, editors, and media platforms. A strong…
13 October, 2025
People trust what others say about you more than what you say about yourself. That's the whole game. While advertising lets you control every word, PR earns credibility through news outlets, journalists, and industry experts. But that credibility comes with…
01 October, 2025
CSR is reshaping how businesses act and communicate. But what does it really mean for your company—and how can it create lasting value? Read More
25 September, 2025
Your competitors are getting featured in industry publications. You’re not. While they build trust with earned media, you’re stuck pouring budget into ads that vanish the moment you stop paying. The difference? They know how to get journalists to pay…
17 September, 2025
Every so often, a brand pulls off something so bold it dominates headlines worldwide. When Felix Baumgartner jumped from space or Samsung renamed a train station to upstage Apple, these weren't lucky breaks. They were calculated moves that generated billions…
24 August, 2025
Corporate communication shapes how the world sees your company. It's the bridge between your organization and everyone who matters—employees, customers, investors, and the public. But it's more than just sending emails or posting on social media. Effective corporate communication builds…
22 August, 2025
Public relations isn't what it used to be. Gone are the days when PR meant sending out press releases and hoping journalists would pick them up. Social media has completely transformed how brands communicate with their audiences. Today's PR professionals…
