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Category: Public Relation
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20 August, 2025
What’s the Difference Between Reach and Impressions in PR?
Reach and impressions get used in PR all the time, but the difference isn’t always clear. This post explains what these metrics mean and their role in PR measurement. Read More
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13 August, 2025
PR Crisis Management for Businesses: What You Need to Know
PR crisis management is a strategic approach to protecting reputation. Learn key principles, examples, and tips to prepare, respond, and recover. Read More
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07 August, 2025
Thought Leadership: A Step-by-Step Guide to Driving Real Business Impact
Some voices rise above the noise. These are the thought leaders—people who shape conversations, influence decisions, and drive entire industries forward. Thought leadership means sharing insights, perspectives, and expertise that help others understand complex topics better. You consistently contribute valuable…
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31 July, 2025
How to Pitch Your Story to Journalists and Get Media Coverage
Learn how to pitch your story to journalists and land real media coverage with practical tips, examples, and proven strategies. Read More
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Resource Featured
27 July, 2025
What is the PESO Model? Paid, Earned, Shared, Owned Media Explained
PR teams used to focus on one thing: earning media coverage. Send press releases. Build journalist relationships. Secure media placements. Measure by clippings and impressions. But today's communications landscape looks different. Modern audiences don't just read traditional media. They discover…
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25 July, 2025
What Is a Media Kit and Why Every Business Needs One
A media kit is your brand’s go-to package for press, partners, and PR. Here’s what it includes and why every business should have one. Read More
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Resource Featured
21 July, 2025
PR Packages Explained: How They Work and Why They Matter
What is a PR package, and why are brands using them? This guide unpacks how they work, what makes them effective, and how they spark conversation. Read More
