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Category: Journalism
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14 June, 2013
Strategically Communicating with Your PR Specialist and Journalist
Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…
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06 June, 2013
Thinking About Your Business Development From a Journalistic Perspective
Growth, expansion, and development are some of the most significant priorities of any major business. Business development is a broad term that refers to the many ways in which a business attempts to grow, develop and expand. There are many…
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29 May, 2013
Repairing the Relationship Between Journalism and Public Relations
Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story.…
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23 May, 2013
Increasing Conversions With A PR Specialist And Journalist
In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring…
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