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29 May, 2013
Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story.…
23 May, 2013
In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring…
