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13 October, 2025
Advantages and Disadvantages of Public Relations
People trust what others say about you more than what you say about yourself. That's the whole game. While advertising lets you control every word, PR earns credibility through news outlets, journalists, and industry experts. But that credibility comes with…
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08 October, 2025
Feature Articles: How to Write Long-Form Stories That Keep Readers Engaged
Feature articles aren't going anywhere. Despite what you might hear about shrinking attention spans and the dominance of short-form content, quality long-form journalism continues to attract significant reader engagement. The difference between success and failure isn't about length—it's about quality…
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07 October, 2025
Marketing vs Advertising: What’s the Real Difference and Why It Matters
Think marketing and advertising are the same? Not quite. Understanding the difference changes how you grow your business. Read More
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03 October, 2025
Press Release vs. Feature Article: A Clear Breakdown for PR Professionals
Misclassifying your content doesn't just look unprofessional. It actively damages your credibility. When you treat a subjective, narrative-driven story as objective hard news, you fail to meet rigorous journalistic standards. When you squeeze a feature-worthy topic into press release format,…
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02 October, 2025
What Is Paid Media? Key Strategies and Channels You Should Know
Paid media is any content a business pays to promote. Get the definition, types of channels, and key metrics for success. Read More
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01 October, 2025
What Does CSR Stand For? A Complete Guide to Corporate Social Responsibility
CSR is reshaping how businesses act and communicate. But what does it really mean for your company—and how can it create lasting value? Read More
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25 September, 2025
21 Proven PR Tactics to Get Media Coverage and Build Credibility
Your competitors are getting featured in industry publications. You’re not. While they build trust with earned media, you’re stuck pouring budget into ads that vanish the moment you stop paying. The difference? They know how to get journalists to pay…
