Catch up with the industry’s latest trends in marketing and news publishing.
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27 July, 2025
PR teams used to focus on one thing: earning media coverage. Send press releases. Build journalist relationships. Secure media placements. Measure by clippings and impressions. But today's communications landscape looks different. Modern audiences don't just read traditional media. They discover…
25 July, 2025
A media kit is your brand’s go-to package for press, partners, and PR. Here’s what it includes and why every business should have one. Read More
21 July, 2025
What is a PR package, and why are brands using them? This guide unpacks how they work, what makes them effective, and how they spark conversation. Read More
21 July, 2025
Fashion moves fast — your press release should too. This guide breaks down what fashion editors expect, with examples from real releases that got picked up. Read More
17 July, 2025
Journalists scan press releases in under 30 seconds. Most get deleted without reaching the second paragraph. The press releases that survive follow one rule: put your most important information first. This approach—called the inverted pyramid—places crucial facts at the top,…
14 July, 2025
When two companies come together, is it a merger or an acquisition? Technically, a merger is when two companies combine to form a new entity. Think equals joining forces. An acquisition is when one company buys out another. There’s a…
10 July, 2025
Business-to-business public relations goes way beyond getting your company mentioned in industry magazines. Today, B2B PR demands strategic thinking, measurable results, and a deep understanding of how buying decisions are made, which could span months or even years. The stakes…
