Catch up with the industry’s latest trends in marketing and news publishing.
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22 January, 2025
Media relations is a critical part of any organization’s communication strategy. It’s how businesses, nonprofits, and even individuals connect with journalists and media outlets to share their stories. Think of it like a bridge—your organization on one side and the…
16 January, 2025
When sharing news with journalists and media outlets, you'll likely use one of two key tools: a media advisory (also called a press advisory) or a press release (sometimes referred to as a news release or media release). Many communication…
09 January, 2025
Hey - so you need to write a press release. You've got news to share, but you want to make sure it actually gets read and picked up. A good press release isn’t just about slapping together a few sentences…
05 December, 2024
Press releases remain a key communication tool for businesses, organizations, and individuals aiming to share news with the world. But in a media ecosystem dominated by algorithms, SEO rankings, and digital distribution, a traditional press release no longer guarantees visibility.…
26 November, 2024
Imagine this: You’re scrolling through the headlines, and one story grabs your attention. A once-struggling brand has become the darling of the business world, thanks to a perfectly timed campaign that got everyone talking. Was it just luck? Not quite.…
18 November, 2024
You've got news to share about your business. Maybe it’s a new product, a big hire, or a major milestone. You know a press release is the way to go, but then you hit a wall. Who do you send…
14 October, 2024
Press release distribution has come a long way. Thanks to press release distribution software, getting your news out there is now faster and more efficient. You can share important announcements like product launches or company updates directly with journalists, bloggers,…
