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30 January, 2026
A kiss cam at a Coldplay concert is meant to be harmless fun. For Andy Byron, then CEO of Astronomer, being caught on it with Kristin Cabot, the company’s Chief People Officer, turned into something far more consequential. Both later…
28 January, 2026
Most businesses waste money on paid advertising because they treat it like a lottery ticket. They launch ads, pick an audience, write copy, hit publish, and wait for sales. The logic seems simple: spend money on Google or Meta, customers…
27 January, 2026
A single social media post from an influencer can ruin your brand reputation. But the opposite is also true. A single post can significantly strengthen your brand’s credibility in the eyes of the public. This is because influencers sit between…
21 January, 2026
Your influencer marketing will fail. Not because influencers don’t work, but because the wrong type was chosen for the goal. Different influencers are built to deliver different outcomes. For instance, micro influencers are more effective at building trust and driving…
20 January, 2026
No one really cares about your company news. Your audience sees it, and scrolls away. But, why? Not because they hate your brand, but because the story gives them no reason to care. It has no relevance beyond the company.…
19 January, 2026
Some businesses put serious effort into marketing. They publish blog posts, revamp their website, and invest time into creating content. But in the end, they did not achieve their marketing goals. So where does it go wrong? In many cases,…
15 January, 2026
When you are brainstorming marketing ideas, the obvious question is always the same. How do we stand out and get people to remember us? So you start thinking about: Ads Social media posts Email campaigns Maybe a discount. Maybe a…
