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20 October, 2013
Daniel Tan: 8 Tips for Writing an Effective Press Release For Online Businesses
Press releases are an important part of any public relation campaign. Being involved in both PR and Internet Marketing for almost a decade and running MarketersMedia newswire as a CEO, I have the opportunity to see the commonalities of great press…
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23 September, 2013
Social Networking Has Become a Big Deal For Your Business
In order for your company to reap the media benefits necessary for survival you must use social media. The world is in the process of great change, and one of the main changes we are seeing today is the increased…
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18 September, 2013
The Growing Power of Journalism
Yes, you read that correctly. Despite all the tales of the death of journalism due to the advent of the digital age, it just isn’t so. Agreed, old school print, television and radio journalism has taken a hit, but for…
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13 September, 2013
How to Write Outstanding Press Releases Day In and Day Out
Although press releases are a relatively simple and straightforward form of communication, writing an effective press release is much harder than you might expect. The goal of a press release is fairly simple: to provide information or publicity about your…
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09 September, 2013
Public Relations Instead of Advertising for Business Growth
“Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? What’s the Difference? Let’s…
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05 September, 2013
7 Reasons to Consider Using a PR Specialist
Public relations specialists, also known as communications or media specialists, are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as…
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28 August, 2013
Why Public Relations and Brand Building Should Overlap
Developing a brand identity is one of the most crucial activities for any business looking to get off the ground. Having a quality product or service is only one of the many important things you must focus on. If you…
