Catch up with the industry’s latest trends in marketing and news publishing.
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17 July, 2025
Journalists scan press releases in under 30 seconds. Most get deleted without reaching the second paragraph. The press releases that survive follow one rule: put your most important information first. This approach—called the inverted pyramid—places crucial facts at the top,…
14 July, 2025
When two companies come together, is it a merger or an acquisition? Technically, a merger is when two companies combine to form a new entity. Think equals joining forces. An acquisition is when one company buys out another. There’s a…
10 July, 2025
Business-to-business public relations goes way beyond getting your company mentioned in industry magazines. Today, B2B PR demands strategic thinking, measurable results, and a deep understanding of how buying decisions are made, which could span months or even years. The stakes…
10 July, 2025
This guide breaks down what every author needs to know about writing a professional book press release — with examples, mistakes to avoid, and distribution tips. Read More
04 July, 2025
If you’re a musician with new music to share, a tour to announce, or a story worth telling, you’ll need more than just a social post. You’ll need a press release. A music press release is a short, structured announcement…
03 July, 2025
Digital PR is how brands get noticed online today. It's the strategic practice of earning online coverage, building relationships with digital influencers, and creating content that drives both brand awareness and search engine visibility. Unlike traditional PR that focused on…
26 June, 2025
Who says PR is just for putting out fires? You don’t need a crisis to make it worth your time. Smart businesses use public relations to build trust, shape perception, and stay top-of-mind—before problems ever start. The best PR campaigns…
