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The Press Release Headline is probably the most critical component of a press release because it’s the first thing that caught viewers’ eyes. Readers will decide from the information entailed in your headline whether to continue reading. As such, you must capture your viewers’ interests in your press release headline because if you don’t, it is as if your press release was never published.
Here are 5 tips + 1 golden rule for writing the headline that would have people irresistibly check your press release article.
You should write your headline in Title Case Capitalisation or Initial case capitalization. Exceptions to this include words less than three characters, prepositions, and acronyms.
Avoid FULL CAPITALISATION at all costs as it reduces the readability of your texts and comes across with bad manners. You don’t want your press release to be classified as advertising or spam and end up not catching the attention of readers.
The headline should have a maximum of 18 words. Your headline should contain a subject, an active verb and clearly states your news announcement. It should also clearly convey the recency of the news.
Remember this: People read through hundreds of press release headlines a week and have adapted their senses to filter out what they do or don’t want to read. Understand that these people are skimming through and looking for something exciting yet easy to read. Use simple, straightforward words that can send the message across clearly and concisely.
A press release is not a sales letter. If you write a headline like, “Buy your new laptop now at this new bargain market,” it’ll be immediately filtered as trash by editors. But if you write, “Survey shows most toddlers are allergic to these five common foods,” then people aren’t as quick to judge how ludicrous it sounds. Keep your headline newsworthy.
You can use bullet points in your press release, but only a maximum of 5 points are allowed. A press release will look like a blog article having too many bullet points. “5 Tips For Writing Your Awesome Press Release Headline” would have attracted you more than “How To Write A Press Release Headline,” wouldn’t it? Numbers show clarity and structure in your content as it gives readers clues about what kind of information to expect, as well as how much information they’ll be reading for, say, their 10-minute coffee break.
Yes, this is Search Engine Optimisation (SEO), and your press release will be distributed site-wide, so it’s not something you should ever neglect. As long as you have your main keyword in the headline, it will be easier to find you on Google.
Still unsure of what your headline should look like? Feast your eyes on these 25 examples in different categories.
Head over to our newsroom if you would like to find out more headlines for a specific category.
Now you have constructed a headline with your press release, let’s proceed to the do’s and don’ts of writing a press release!
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