6. How to Maximize Backlinking SEO for Press Releases
Tried press releasing before but it didn’t work well despite the well-written press release? Maybe your press release should be garnering more publicity than it is getting, so what’s the problem? There’s a good chance that your press release lacks one thing and that’s Search Engine Optimisation (SEO) – the propensity of being ranked and found on Google’s search engine.
Besides educating and informing your readers, you need to make sure your press release can be easily read and understood by people who don’t know about you. Your content is good so you’ve got to get it optimized for search engines.
Here are 5 quick tips for you to quickly implement and gain the wider audience you deserve:
6.1 Choose Your Keyword(s)
Two (2) main things you should keep in mind:
i. You need keywords people regularly search for.
You could use the free tool, Google Adwords, where you can key in what you think people search for and see if many people are searching for it. A high search volume is around 25,000 and above.
ii. Not many people are targeting the keywords.
Type your keywords into the Google search engine to see how many results you can find. These results indicate how competitive that keyword is, so if many websites have the targeted keywords in their site, it’s probably best to find something else, or you’ll have a hard time ranking it for your press release.
6.2 Use Keywords in Headline, Summary, and Your Content
After you have identified your keywords, include them in your press release. You should use the keywords throughout your entire press release deliberately without hindering the readability of your news. Sometimes, you could use synonymic phrases to substitute your keywords, as this helps Google with its Latent Semantic Indexing. For better clarification, check out our tips to write awesome press releases headlines with examples.
6.3 Anchor Text Backlinks
The primary purpose of having keywords is to use them as anchor text backlinks, which helps drive readers from the press release to your website, thereby creating additional traffic. Too many anchor links will get labeled as spam, so be careful how many backlinks you want per press release. It is advisable to include a maximum of 3 anchor links in a single press release.
6.4 Use Multimedia Variation
If the media outlets and news organizations allow it, we recommend incorporating images, video, file attachments, and audio into your content to keep viewers engaged and wanting more. MarketersMedia Newswire enables you to upload one (1) image, but you can embed videos into the press release if you think it helps bring more traffic to your site. So, you should optimize your multimedia, such as an image’s caption, ALT text, and description.
6.5 Maximize Press Release Distribution
MarketersMEDIA Newswire has press release distribution services more than 500 wide distribution networks to ascertain your press release can reach as many news outlets as possible. Not only do you have more people reading your press release, but it also allows readers to visit your site because of all the backlinks that you’ve seeded onto your press release. These anchor text links pointing to similarly optimized pages on your website are also crucial in raising the visibility of pages on your website within search engines.
SEO-friendly press releases should have these multiple elements to help you improve the reach of your press release while simultaneously positioning your site to rank at the top of SERPs. Take some time to optimize your press release, and you’ll see not only the increase in traffic to your site but a newfound publicity and brand presence like never before.
Now you know how to maximize backlinking SEO for press releases, but what about the frequency of publishing a press release?
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