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7. How Often Should You Publish a Press Release

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Even though it is not of incredible importance, the frequency and timing of publishing press releases do affect how easily readers can find your press releases.


Different timings and frequencies of press release publication signify different goals that you are setting. Hence, the clearer your goals are, the clearer you’ll know when and how often to publish your press releases.

7.1 Goal #1: Improve SEO

Most people publish releases for SEO purposes, namely, backlinking. The general way is to be as consistent as possible and probably post once a month to keep people updated regularly. People would notice you enough to know your brand, but not to the point where they find it annoying, which would be the case if you sent out a press release every week. Each new press release signifies an updated effort while simultaneously building upon past successful releases.

7.2 Goal #2: Increase Traffic and Sales

Depending on your topic and the message you would like to deliver through press releases, if you send out several press releases over a few days, the “viral press release” effect can boost your backlinking efforts.


Whenever there’s a new product such as the iPhone 12 Pro or Samsung Galaxy Note 20, there will always be a few news articles about these products circulating the web. Be it pre-launch, launch, or post-launch, a bunch of press releases talk about more or less the same thing over and over again, a short period where you can witness a viral effect. So if your goal is to try and gain a sudden increase in traffic and sales, send out various press releases that revolve around the same subject, and see your efforts take action!

7.3 Goal #3: Anounce Something Worth Announcing About

Generally, most companies occasionally go through changes in management, products, services, or other modifications. Go with the flow, and only send out a press release when you have something important to share.

7.4 Goal #4: Stand Out Among The Rest

Apart from frequency, we’ll also need to know the best timing to send out your press release. Your release is likely to disappear amongst the other barrage of announcements on Monday, because the first day of the week is usually flooded with news. Fridays tend to be slower, probably because people are preparing to enjoy their upcoming weekend. The best days to get your press release out then would be between Tuesday to Thursday.


Similarly, the best time to send out a press release would be early enough in the morning when news is more actively announced but not too late into the evenings when everyone is about to go home to have their dinner. 10 am to 11 am would be the suggested optimal press release distribution timings. Depending on your audience geographically, make sure you’re catering to the ‘10 am to 11 am’ of the correct time zones.


Wonder if your headline, summary, content and contact details are placed correctly? Don’t worry, we have a tutorial page to ensure your press release has the necessary details to maximize your distribution.

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