3. Benefits of a Press Release Distribution
Press releases have been around for a long time, and they come in all forms of writing to tailor each press release’s purpose. Besides being used as a means to announce the release of a new product & service or a company’s new acquisition, press releases also provide massive publicity for businesses along with tremendous Search Engine Optimization (SEO) benefits. Let’s take a deep dive into the advantages of press release distribution.
3.1 Huge Viewership And Customer Base
More than 80 million readers around the world read the news. Even if only 0.1% of the population reads your press release, there are still 80,000 readers who visited your website and bought your products & services. There’s a vast pool of potential customers out there, so make the best of it and write a press release that’s worth reading. With that said, remember not to write an article that reads like an advertisement because a press release should read like a piece of news, not an ad!
3.2 Increase Your Visibility and Trust
The more people read about your press release, the more they understand your purpose and objectives. The more outlets cover your press release, the more people will know you. With more than 500 outlets covered by MarketersMEDIA Newswire, before you know it, customers and journalists begin to empathize with you and your press release and support your cause. In turn, the outcome should be good for humanity and not the opposite.
3.3 Optimise Your SEO efforts
For more than two (2) decades, people have been using press releases to maximize their off-page SEO backlinking efforts. Ask any SEO marketers, and everyone would tell you the same - a press release is a great move to emphasize the importance of keyword research and anchor backlinks for your website SEO. The anchor links on each press release are not stand-in models to beautify the press release. They serve the purpose of a guide to direct your readers to your website and increase your website traffic!
3.4 Uptrend, Manage and Fix Your Reputation
Good reviews are hard to come by, and sometimes an unsatisfied customer’s bad review can quickly tarnish a business reputation. That will undoubtedly affect your website reputation on Search Engine Result Pages (SERPs). Press release distributions can help you manage your reputation significantly if you’ve fallen victim to defamation or wrongfully blamed for something you have not done. Optimizing your press releases and sending them out for SEO purposes will help you regain the positive reputation you deserve and flush out all your negative reviews to the end corner of SERPs.
3.5 It's called "News" For A Reason
The advancement and achievements of your organization are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread wide and far like a dandelion in the wind. Not only your customers and investors will get the freshest and most updated news about your brand, but people who caught wind of your news will know how successful you are through your accomplishments.
3.6 Become an Industry Expert
Remember this: If you are sending out press releases for people to read, you must be an expert in that industry to be capable enough to educate others. Sharing information from an expert perspective will increase the trust and support from your readers and eventually lead to an increase in your sales if people agree with the information you share and the product you offer.
Press release distribution is a much more economical choice compared to paid advertising in SEO. You can observe a more instant, measurable result than social media marketing, either. Generally, press release distribution is a pretty valuable investment to increase your traffic and maximize your SEO efforts.
3.8 Make Your Brand Go Viral
In this Fourth Industrial Revolution (Industry 4.0), where more and more innovative technology imbues in businesses, it would be a shame to miss this opportunity to make your brand known wide and loud through distributing your press release. Trustees will share your worthy content through multiple digital and social platforms. The result - this chain effect will spread your news across the networks and drive more online users to your website looking for more information, business opportunities, and eventually drive more sales and leads to you.
3.9 Extend Your Reach Through RSS feeds
Sometimes, online users search for news through RSS newsreaders, which allows them to subscribe to many different news websites and feeds based on their interests. This is a good enough reason that using press release distribution extends your reach to these audiences, builds the common ground for the like-minded, and gains the mindshare of another customer base beyond your current and already existing ones.
3.10 Enjoy Permanent Indexation
MarketersMEDIA Newswire has a wide range of news outlets that will index your press releases. Indexation will enhance your SERP ranking and your content stored inside Google’s (or any other search engines) will be more accessible to the mass. This paves way for consumers, journalists, and other interested parties to find your content should they search for it on Google.
In a nutshell, press release distribution is more than about reaching out to more audiences. It brings a lot of benefits to your SEO performance too. Your website will be found easier, has more traffic and leads that can convert into sales. You don’t have to consider paid advertising because we can help you reach your target audience and new audience groups at a relatively low but effective cost.
We have 10 tips to help you write a better press release to secure the ideal high viewership. Don’t miss out what to emphasize and write in our next tutorial.
Press Release Samples