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24 January, 2018
In 2015, the death of the press release was prematurely reported. While many are keen to undermine the role of the press release in a modern PR campaign, usually that’s because of an eagerness to promote an alternative service. After…
23 October, 2017
A powerful press release can tell a story, report news, and help a cause. Smart writers know that a great press release can take their message to news channels and reach millions of readers (depending on the distribution channel). A…
09 September, 2013
“Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? What’s the Difference? Let’s…
05 September, 2013
Public relations specialists, also known as communications or media specialists, are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as…
28 August, 2013
Developing a brand identity is one of the most crucial activities for any business looking to get off the ground. Having a quality product or service is only one of the many important things you must focus on. If you…
20 August, 2013
Projecting the right image to your customers and the public at large is everything, no matter what business you are in. Your reputation defines you, and a solid public relations campaign is key to maintaining and enhancing that image. If…
29 July, 2013
Do you know how often your product is mentioned on Twitter or Facebook? When you do an internet search on your brand, do you see results close to the top of the results? Do you have a Social Media presence?…
