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Category: Public Relation
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10 July, 2013
The Power of Public Relations
What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of…
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03 July, 2013
What is a PR Specialist and What Does it Mean for Your Small Business
A Cloak of Many Colors They can be In-House, on retainer, or hired on a per-assignment basis. You can hire an outside agency, large or small, and with any number of specialties. One agency may specialize in media relations, another…
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20 June, 2013
How to Find the Best PR Specialist for Your Company
Your company is seeking help with Public Relations. You want more print media exposure, a unified web presence incorporating Facebook and Twitter. It would be nice to host quarterly media events at your facility and as President and CEO, you…
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14 June, 2013
Strategically Communicating with Your PR Specialist and Journalist
Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…
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29 May, 2013
Repairing the Relationship Between Journalism and Public Relations
Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story.…
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23 May, 2013
Increasing Conversions With A PR Specialist And Journalist
In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring…
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14 May, 2013
What Does the Media Expect From Your Public Relations Team
Understanding what reporters want and expect from your business can seem like an impossible task. Too many people spend hours on public relations writing dozens of press releases without seeing any results. If your business is failing at public and…
