Catch up with the industry’s latest trends in marketing and news publishing.
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26 March, 2025
Why do some brands consistently capture attention and build loyalty? Often, it's through strategic public relations (PR) campaigns. More than just press releases, a PR campaign is a planned effort to shape public perception and achieve business goals. In today's…
19 March, 2025
PR has changed dramatically. The fundamentals still matter, but the playbook has expanded. The field now stretches beyond traditional media relations. Today’s PR pros juggle digital platforms, data analytics, and multi-channel communication strategies while still crafting compelling press releases and…
05 February, 2025
If no one remembers your brand, does it even exist? Brand awareness is what makes people recognise your business, recall it when they need your service, and choose you over competitors. But it takes more than a logo or catchy…
27 January, 2025
A career in public relations (PR) is perfect for those who enjoy storytelling, building relationships, and managing how the world sees a brand. Public relations specialists focus on creating a positive image for their clients or organizations, whether by crafting…
24 January, 2025
Your brand's reputation can take a hit faster than you can hit "send" on a social media post. One negative review, a poorly timed comment, or a customer service mishap can quickly spiral online. And it’s not just small businesses…
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22 January, 2025
Media relations is a critical part of any organization’s communication strategy. It’s how businesses, nonprofits, and even individuals connect with journalists and media outlets to share their stories. Think of it like a bridge—your organization on one side and the…
03 September, 2024
Yay, your press release has been published! It’s now on its way to being distributed in hundreds of media outlets like Business Insider, AP News, and Barchart. (Thanks to services like MarketersMEDIA Newswire.) Well, what’s next? Don’t sit and wait.…
