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Category: Public Relation
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09 May, 2025
What Is IMC? An Introduction to Integrated Marketing Communication
Marketing has transformed dramatically over the past decade. Back then, you'd place an ad in the newspaper, maybe sponsor a radio segment, and call it a day. Today, brands now connect with audiences across countless touchpoints—social media, websites, email, physical…
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06 May, 2025
How to Establish Credibility in PR
Being seen is easy in our media-saturated world. But being believed? That's the real challenge. Trust no longer comes freely. One inflated claim or vague message can undo years of goodwill. Every announcement, blog post, or press interaction shapes how…
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Resource Featured
05 May, 2025
What is a PR Team? Roles, Skills, and How to Build One
Imagine this: You’re scrolling through the headlines, and one story grabs your attention. A once-struggling brand has become the darling of the business world, thanks to a perfectly timed campaign that got everyone talking. Was it just luck? Not quite.…
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25 April, 2025
How to Measure the Effectiveness of a Press Release
There’s a difference between sending out a press release and knowing if it actually did anything. It might have been picked up. It might have been seen. But did it lead to the outcome you wanted? By measuring the impact…
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16 April, 2025
How To Get More Media Coverage For Your Brand
Imagine this: a well-respected news outlet features your business, product, or expertise. Suddenly, your website traffic surges, your brand recognition skyrockets, and sales inquiries flood your inbox. This is the power of media coverage. But what is media coverage, exactly?…
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Resource Featured
02 April, 2025
Why Your PR Strategy Needs Thought Leadership
You don't need a TED Talk or a bestselling book to become a thought leader. Some of the most trusted voices today aren’t on big stages at all. They’ve built credibility by consistently showing up with useful insights—often through LinkedIn…
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26 March, 2025
Essential Strategies for PR Campaign Success
Why do some brands consistently capture attention and build loyalty? Often, it's through strategic public relations (PR) campaigns. More than just press releases, a PR campaign is a planned effort to shape public perception and achieve business goals. In today's…
