Catch up with the industry’s latest trends in marketing and news publishing.
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27 December, 2017
Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…
media advisory
press release
17 November, 2017
Are you curious about the difference between media advisories and press releases? We spend a lot of time on blogs discussing tips for writing better press releases, but I think it’s equally important that we take a step back and…
23 October, 2017
A powerful press release can tell a story, report news, and help a cause. Smart writers know that a great press release can take their message to news channels and reach millions of readers (depending on the distribution channel). A…
09 September, 2013
What’s the Difference? “Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? Let’s…
05 September, 2013
Public relations specialists, also known as communications or media specialists are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as…
28 August, 2013
Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus…
20 August, 2013
Projecting the right image to your customers and the public at large is everything, no matter what business you are in. Your reputation defines you, and a solid public relations campaign is key to maintaining and enhancing that image. If…
