Catch up with the industry’s latest trends in marketing and news publishing.
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16 April, 2025
Imagine this: a well-respected news outlet features your business, product, or expertise. Suddenly, your website traffic surges, your brand recognition skyrockets, and sales inquiries flood your inbox. This is the power of media coverage. But what is media coverage, exactly?…
Resource Featured
02 April, 2025
You don't need a TED Talk or a bestselling book to become a thought leader. Some of the most trusted voices today aren’t on big stages at all. They’ve built credibility by consistently showing up with useful insights—often through LinkedIn…
26 March, 2025
Why do some brands consistently capture attention and build loyalty? Often, it's through strategic public relations (PR) campaigns. More than just press releases, a PR campaign is a planned effort to shape public perception and achieve business goals. In today's…
19 March, 2025
PR has changed dramatically. The fundamentals still matter, but the playbook has expanded. The field now stretches beyond traditional media relations. Today’s PR pros juggle digital platforms, data analytics, and multi-channel communication strategies while still crafting compelling press releases and…
05 February, 2025
If no one remembers your brand, does it even exist? Brand awareness is what makes people recognise your business, recall it when they need your service, and choose you over competitors. But it takes more than a logo or catchy…
27 January, 2025
A career in public relations (PR) is perfect for those who enjoy storytelling, building relationships, and managing how the world sees a brand. Public relations specialists focus on creating a positive image for their clients or organizations, whether by crafting…
24 January, 2025
Your brand's reputation can take a hit faster than you can hit "send" on a social media post. One negative review, a poorly timed comment, or a customer service mishap can quickly spiral online. And it’s not just small businesses…
