We Just Became Nikkei Asia's First Distribution Partner

We started talking to Nikkei in July 2024. This month, it went live: Nikkei Asia is now part of the MarketersMEDIA Newswire distribution network, their first press release distribution partnership.

As of today, we’re also the only one. That’s not something we control, and we won’t pretend it is. But it’s where things stand, and it’s the result of 24 months of work neither side was willing to shortcut.

2026 also marks Nikkei’s 150th anniversary. The partnership opened in their anniversary year, and we’re proud to be part of the milestone.

Two years is a long time to chase a single outlet. We did it because Nikkei Asia is, in our view, the premier financial publication representing East Asia, top five globally, and the one our customers kept asking for by name. We did it because Nikkei holds an editorial bar that doesn’t bend, and we weren’t going to ask them to bend it. So we did the work, month after month, until the answer changed from “not yet” to “let’s go.”

What carried it across the line wasn’t a clever pitch or a lucky break. It was two patient parties, both with standards they weren’t willing to drop, choosing to keep going.

We’re proud of where this lands.

Why East Asia, and Why Now

Nikkei Asia describes itself as “the voice of the Asian century.” That’s their framing, not ours, but we think they’ve named it right.

The Gravitational Shift

Here’s how we see it. The West still matters. New York, London, and the institutional capital they anchor aren’t going anywhere. But the gravitational center of global business has shifted, and any honest read of the next decade has to account for it.

East Asia is where the largest concentration of public companies sits today. It’s where the semiconductor supply chain runs, where EV production scales, and where AI infrastructure is being built at an extraordinary pace. The capital, the manufacturing, the engineering talent, and increasingly the consumer demand — they’re concentrated in a region that no serious business audience can afford to ignore.

Who Actually Reads Nikkei Asia

What surprised us, when we started looking closely at Nikkei Asia’s readership, was that this isn’t a story about readers in Asia. Nearly 40% of Nikkei Asia’s readers are based outside Asia — 22.7% from the Americas, 10.3% from Europe, the rest from Oceania and beyond. Financial decision-makers in New York, London, and every major Western financial center turned to Nikkei a long time ago because they understood where the story was moving. Reaching Nikkei isn’t choosing Asia over the West. It’s reaching both.

The Authority Tier

DA 92, DR 91. The same authority tier as The New York Times, Bloomberg, and Reuters. Fewer than 0.01% of websites globally reach this band.

This is the outlet we wanted. Now our customers have it.

Who Reads Your Release Now

When we first looked at Nikkei Asia’s readership, the number that stopped us wasn’t the visitor count. It was who subscribed: 1,000+ organizations. Top banks. Top universities. Government bodies across 56 countries. These aren’t readers — they’re institutions paying for access because their work depends on what’s inside.

That’s the audience your release reaches now.

Over 40% of Nikkei Asia’s readers are decision-makers: C-suite executives, senior management, and managers across the industries that shape global business.

Financial services leads at 24.3% of readership, professionals who monitor company announcements, funding disclosures, and market-moving news as part of their daily work.

The journalism behind it is what earned them this readership. 1,500 journalists across 38 international bureaus. Two top SABEW awards for five years running. 150 years of journalistic heritage. We weren’t going to be able to partner with an outlet like this without earning it, and once we did, we weren’t going to spend it lightly.

When your release runs here, it lands in front of people who trust this outlet because the outlet has earned it. They make investment decisions, track competitors, and watch for signals based on what they read here. That’s the company your announcement is now keeping.

Does Your Release Fit?

We earned this placement. We’re not going to spend it on filler.

This is the part where we have to be honest about what this partnership is and isn’t. Nikkei vets every submission on top of our own review. When releases are published, they’re attributed to Plentisoft, our parent company — not written or endorsed by Nikkei’s newsroom.

What we offer is direct submission into a pipeline that didn’t exist before — and the chance, if your release clears review, to appear on the most trusted business outlet in the region.

Nikkei’s editorial filter is one question: does the announcement contain genuine business news that would interest a senior professional audience? Company size and country of origin aren’t factors. The news is.

Releases that tend to clear review:

• Funding rounds with confirmed amounts and named investors
• Product launches where the commercial case is clear and documented
• Corporate partnerships or acquisitions with named parties and defined scope
• Market entries into new geographies or sectors with operational specifics
• Financial disclosures or results with verifiable figures
• Technology developments where the industry application is concrete

Standard category restrictions still apply on top of that: illegal products, unestablished sectors, anything that wouldn’t fit a major financial publication. You know the drill.

The practical test we use ourselves: if your announcement would interest a CFO, an institutional investor, or a fund manager monitoring your industry, it’s a candidate. If it reads as marketing rather than news, it belongs in different channels. We’ve moved releases through this network for Tencent, ByteDance, Huawei, and Vinfast. But company recognition isn’t the gate. The news is.

Our Network, Now With Nikkei in It

Our network was already deep before Nikkei. AP News for wire reach. Business Insider, USA Today, Yahoo, Nasdaq, Benzinga, and Barchart for mass business readership. Google News for discovery. The Globe and Mail for North American investors. Newsbreak, Lexis Nexis, StreetInsider, Sina HK, Bing News, and more.

Each outlet covers a different slice of where professional audiences read. The point of building it this way was that no single release is dependent on any single placement — a customer’s announcement moves through the whole network, hitting wire indexes, business readership, regional investor circles, and financial intelligence platforms in one motion.

Nikkei Asia is now the most prestigious name from Asia on that list. It fills a gap we’d been aware of for years: direct access to East Asian decision-makers and the Western financial readers who follow them. Until July 2024, we didn’t know if we could close that gap. Now we have.

🎯 Ready When You Are:

24 months ago we started this conversation hoping a release entering our network would one day land in front of the people who read Nikkei Asia. Today it does.

If you have something worth saying, we’d like to put it there.

See the full Nikkei Asia partnership and distribution plans →

Frequently Asked Questions (FAQs)

Q: Does my company need to be based in Asia to benefit?

A: Not necessarily. Nikkei Asia reaches institutional investors, multinational executives, and finance professionals around the world — nearly 40% of its readers are outside Asia. What matters most is whether your announcement is relevant to senior decision-makers, investors, or business readers tracking global markets.

Q: Why publish on Nikkei Asia?

A: Because of who reads it. Nikkei Asia is trusted by over 1,000 organizations worldwide, including the world’s top banks, top universities, and government bodies across 56 countries. Over 40% of readers are decision-makers, with financial services as the leading industry segment at 24.3%. And despite being an Asia-focused publication, nearly 40% of readers are based outside Asia, reaching institutional investors and senior executives across the Americas and Europe alongside its core East Asian audience.

Q: How is Nikkei Asia different from other media outlets?

A: Nikkei Asia is one of the most trusted business publications in the world, with its own newsroom of 1,500 journalists across 38 international bureaus and 150 years of journalistic heritage. Releases submitted through MarketersMEDIA Newswire appear on Nikkei Asia after passing both our editorial review and Nikkei’s own vetting — published with attribution to Plentisoft, our parent company. The combination is what makes the placement valuable: the credibility of Nikkei’s domain and audience, paired with a direct submission path that didn’t exist until this partnership.

Q: Is Nikkei Asia only relevant for finance news?

A: Not at all. Nikkei Asia covers corporate strategy, technology, economic policy, market trends, and company developments across Asia and global markets. While financial services makes up 24.3% of its readership, its audience spans many major industries.

Q: Will companies like mine actually use this?

A: It depends on what you are announcing. We’ve moved announcements through this network for companies like Tencent, ByteDance, Huawei, and Vinfast — but company size isn’t the only factor. If the announcement is real, timely, and relevant to business readers, it may be a strong fit.