How to Write a Funding Announcement Press Release (Examples + Templates)

A funding announcement press release is the official way to share the news with investors, customers, and the industry. It goes beyond stating the amount raised—it shapes how people perceive your company’s growth, credibility, and future plans.

For investors, it signals momentum and potential. Customers see it as a sign of stability and trust. Competitors are paying attention, too, assessing how this changes the market landscape. A well-crafted funding announcement can attract media coverage, bring in new opportunities, and reinforce your company’s reputation.

If you're looking for a quick way to get started, here’s a free funding announcement press release template you can use.

Funding Announcement Press Release Template (Free Download)

This template lays out everything you need for a solid funding announcement—headline, key details, investor highlights, and how the funds will be used.

Before you start writing, it is important to plan your funding announcement properly. Slapping together a funding announcement the night before you want to share it is a recipe for disaster. You'll miss opportunities and might even create confusion.

Here's a more sensible approach:

Start Early (Like, Really Early)

Between investor approvals, legal reviews, and finalizing the messaging, you will need time to get everything in place. Aim to start drafting your press release at least three to four weeks before the planned release date.

Coordinate with Investors and PR Teams

Your investors are part of the story, so make sure they are aligned on the messaging. Some may want to be mentioned by name, while others prefer to stay in the background. PR teams and communications specialists can also help refine the wording to make sure the announcement fits your overall strategy.

Consider Timing and Industry Events

The right timing can make a big difference in how much attention your announcement gets. Check for major industry events, holidays, or breaking news that could overshadow your funding news. If possible, choose a date when reporters and investors are more likely to notice and share your announcement.

Once you have a solid plan in place, you are ready to write a press release that makes an impact. Here is how to structure it step by step.

How to Write a Funding Announcement Press Release

1. Headline

Your headline needs to grab attention while clearly stating the key information. Keep it under 15 words if possible, focusing on your company name, the funding round, and the amount raised.

A good headline formula:

[Company Name] Raises [Amount] in [Series/Round] Funding to [Brief Purpose]

Example:

This gives readers an instant snapshot of what happened, who is involved, and why it matters.

2. Summary

Your summary appears right below the headline and typically consists of 1-3 sentences that expand slightly on the headline while introducing one or two additional details.

3. Lead Paragraph

Your lead paragraph answers the five W's. This is where you deliver the core details of your funding round in a way that sets up the rest of the press release.

• Who: Your company and investors involved
• What: Funding round and amount raised
• When: Date of funding completion
• Where: Company location (if relevant)
• Why: Basic purpose of the funding

Example:

4. Company Background and Context

Now it's time to give some background on your company and explain why this funding matters. Talk about:

• What problem your product or service solve
• Recent growth or achievements that led to this funding
• How this funding fits into your company's journey

5. Investor Details and Industry Context

Shine a spotlight on your investors, especially the lead investor. Mention their previous successful investments or why their backing adds credibility to your company.

This is also where you can place your funding in the context of industry trends or challenges.

6. Quotes from Key Stakeholders

Quotes add a human element to your press release and provide insights that can't be conveyed through straight reporting. A good press release includes:

• A quote from an investor (usually the lead) explaining why they invested
• A quote from your CEO or founder highlighting what this means for the company

Example:

Keep quotes natural and conversational. They shouldn't sound like marketing copy.

7. Use of Funds and Company Momentum

Be specific about how you'll use the money. Vague statements like "to fuel growth" don't tell readers anything meaningful. Instead, outline your plans clearly.

Will you be expanding your engineering team? Opening new offices in specific locations? Accelerating product development with particular features in mind? These concrete details give your announcement substance and credibility.

8. Boilerplate

The boilerplate is a short, standard paragraph at the end of the press release that provides background information about your company. It typically includes:

• A brief company description
• When the company was founded
• What the company does and its mission
• Major customers or achievements

Keep this concise but informative. Reporters might use this information directly in their coverage.

9. Contact Information

Always include contact details so journalists and interested parties can follow up for more information. This includes:

• PR or media contact name
• Email address
• Organization
• Company website

With the right structure, your funding press release will be clear, informative, and ready for distribution. Next, let’s go over some best practices to make your announcement stand out.

Best Practices for a Strong Funding Announcement

Focus on What Makes Your Funding Newsworthy

Reporters receive countless funding announcements every day. What makes yours special? It could be:

• A particularly large amount for your industry or stage
• Notable investors with strong track records
• Unusual or innovative business model
• Solving a timely problem

Highlight these unique elements early in your press release. If your lead investor had previously backed three unicorns, that should be in the headline!

Remember, your funding isn't just about money—it's validation of your vision from people who've seen success before.

Keep Language Clear and Precise

Funding announcements often fall into the trap of using technical jargon or fluffy language. Both will turn readers away.

Write as if you're explaining your news to a smart friend who doesn't work in your industry. Avoid technical terms without explanation. Skip unnecessary adjectives.

Use specific numbers and facts instead of vague claims. Break up long sentences to improve readability.

Your goal is clarity and impact, not impressive vocabulary. Consider having someone outside your industry read your draft. If they can repeat back the key points accurately, you've hit the mark.

Use Multimedia Elements

A press release with visual elements gets significantly more engagement than text alone. Consider including:

• Company logo in high resolution
• Headshots of founders and key executives
• Product screenshots or demos
• Simple infographics showing growth or market opportunity

These visuals make it easier for media outlets to cover your story and increase your chances of getting noticed on social media.

Plan Your Distribution Strategy

Once your press release is structured and ready, the next step is making sure the right people see it.

Use a trusted and reputable wire service like MarketersMEDIA Newswire for broad distribution. This ensures your news appears in places where journalists look for stories.

If you have relationships with reporters who cover your industry, send them a personalized email with your press release and a short pitch. A direct connection can sometimes lead to better media coverage than a mass-distributed release.

Share the announcement on your social media channels and company blog. Ask investors to amplify through their networks—most are happy to share good news about their portfolio companies.

Funding Announcement Press Release Examples

Let's look at real-world funding announcements that hit the mark. Each shows different approaches you can borrow for your own announcement.

Press Release Example #1

What Makes It Work:

This press release wins by leveraging a celebrity investor—world chess champion Magnus Carlsen—creating immediate intrigue. The headline smartly puts the famous name first instead of leading with the company, drawing in readers who might otherwise skip past.

The release starts with a clear problem-solution statement: Metric delivers "AI-driven marketing solutions" to help with "e-commerce advertising." Within seconds, you know what they do.

They showcase their investor lineup strategically, mixing well-known individuals (Magnus Carlsen, Johan Brand) with institutional investors. This diversity of backers signals broad confidence in the company.

The quote from Johan Brand adds credibility through association with his previous success (Kahoot becoming a unicorn). His endorsement that Metric's solution "turns complex data into real impact" provides third-party validation.

The press release includes a concrete partnership value beyond just money: "Marketer Group has committed €3 million worth of technology and resources." This shows strategic alignment, not just financial investment.

Their product description is refreshingly specific: it "transforms digital advertising for Shopify merchants by automating campaign creation, management, and optimization across Meta and Google." No vague promises—you know exactly what they do.

They break down exactly how they'll use the money with three bullet points covering technology development, international expansion, and operational scalability. This transparency builds trust with readers.

Press Release Example #2

What Makes It Work:

This announcement handles the challenge of a massive funding round by putting the eye-popping numbers front and center. When your funding is this large, those figures become the headline.

It builds trust and validation by emphasizing that the round was oversubscribed and includes commitments from existing investors, signaling strong market confidence. The release also highlights AustralianSuper’s first U.S. data center investment, making the news more significant beyond DataBank itself.

Concrete funding allocation details—expanding 65+ data centers, tripling power capacity, and supporting AI/cloud workloads—help justify why this investment matters. The CEO’s quote effectively positions the investment as a strategic win for DataBank and its customers, while investor quotes reinforce long-term sector growth potential.

Finally, the list of financial and legal advisors adds credibility, while the mention of $4 billion raised in the past year provides historical context, showing DataBank’s momentum.

Press Release Example #3

What Makes It Work:

This funding press release is effective because it frames the investment as a strategic partnership, not just a capital raise. The headline highlights both the funding amount (S$261 million) and the key investor (Mitsui O.S.K. Lines, Ltd.), making it clear why this is significant.

It reinforces credibility by outlining how the investment increases CapitaLand Investment’s (CLI) funds under management (FUM) to over S$2 billion while expanding CLI’s investor network in Japan. The CEO’s quote adds strategic context, explaining why Southeast Asia and India are attractive markets and how CLI’s expertise positions them to capitalize on growth opportunities.

The press release also provides tangible details on how the funding will be deployed, citing investments in logistics and business parks, including specific projects like OMEGA 1 Bang Na and International Tech Park Chennai – Radial Road. These details make the announcement more concrete and newsworthy.

By tying the investment to market trends (urbanization, supply chain shifts, digitalization), the release positions CLI’s growth as part of a larger industry movement. The breakdown of CLI’s presence in SEA and India adds depth, showing long-term stability and expansion potential.

Final Thoughts

Now that you're familiar with what makes a strong funding announcement, it's time to fine-tune the details. The way you structure your release can shape how investors, customers, and the industry respond. A well-crafted announcement keeps the momentum going and helps turn funding into long-term opportunities.

For more insights, check out our blog post featuring real financial press release examples and practical writing tips to help you craft an announcement that stands out.