Acquisition Press Release (How to, Template & Examples)

When two companies come together, is it a merger or an acquisition?

Technically, a merger is when two companies combine to form a new entity. Think equals joining forces. An acquisition is when one company buys out another. There’s a clear buyer and seller.

But in practice, especially in public announcements, the language is often softened or blurred.

Many companies frame acquisitions as mergers using phrases like “joining forces” or “creating synergies,” even when one party is clearly acquiring the other. That’s why when you search for “merger press release,” you’ll mostly find acquisition announcements.

Still, understanding the difference helps shape the tone of your press release — whether you're emphasizing balance or ownership.

So, be it merger, acquisition, or strategic alliance — the principles in this guide apply across the board.

Download Your Free M&A Press Release Template

For those in a hurry, here’s a press release template you can adapt right away.

It’s structured to work for both mergers and acquisitions — just adjust the tone and details to match your specific deal.

Now, let's explore why sending a press release is crucial for your M&A success.

Why Send a Merger and Acquisition Press Release?

The numbers tell the story: The average deal value was $3.5 billion, while the median deal value was $0.5 billion according to recent SEC data. With stakes this high, communication becomes a critical part of the deal itself.

Here's what a well-crafted M&A press release accomplishes:

Controls the narrative before rumors start. In today's connected world, news travels fast. Without an official announcement, speculation fills the void. And speculation is rarely favorable.

Builds stakeholder confidence. Employees, customers, investors, and partners all need reassurance that the deal makes strategic sense. A clear press release demonstrates thoughtful planning and leadership.

Attracts media attention. M&A activity is inherently newsworthy. A well-written press release gives journalists the story they need — in your words, not theirs.

Provides legal protection. For public companies, transparent communication about material events isn't just good practice — it's required by law.

Supports stock price stability. Clear communication about deal rationale and expected synergies helps prevent volatility and maintains investor confidence.

When Should You Send Your M&A Press Release?

While every deal is different, here are the four most common moments to go public:

1. Upon signing a definitive agreement
   This is often the first public announcement — once both parties have committed and legal teams have signed off.
2. At deal closing
   Once regulatory approvals and conditions are met, companies often issue a second press release confirming the transaction is complete.
3. During leadership or operational changes
   If the merger or acquisition results in new executives, rebranding, or internal restructuring, it’s smart to communicate those changes directly.
4. When hitting post-deal milestones
   Examples include product integration, entering new markets, or announcing early synergies — moments worth spotlighting after the initial news fades.

What to Include in Your M&A Press Release?

If you’ve written a press release before, the structure will look familiar — headline, summary, lead, body, quotes, company boilerplate, contact information.

For a full walkthrough of the standard press release format, check out our step-by-step press release guide.

For merger or acquisition announcements, here are the elements that matter most:

• Deal type and structure – Be clear whether it’s a merger, acquisition, or strategic alliance. Avoid vague phrasing.
• Strategic rationale – Explain the “why” behind the deal: market expansion, product integration, growth, etc.
• Leadership and operations – Who’s leading the combined entity? Will the acquired brand continue?
• Quotes from both sides – Include CEO or founder quotes from both companies to show alignment.
• Timeline and deal status – Mention whether the deal is signed, closed, or pending regulatory approval.
• Forward-looking statements – Briefly touch on what’s next: integrations, rebranding, or major milestones.

Merger and Acquisition Press Release Examples

Now that we’ve covered what to include, let’s look at how real companies structure and frame their announcements.

Press Release Example 1

Why it works:

OpenVenture’s press release highlights its purchase of VisaVibe, a company that built an AI tool to help people apply for U.S. green cards.

Instead of focusing just on the deal, the announcement explains how the technology solves a real problem: helping applicants understand what makes a strong case, based on thousands of real outcomes. The release also uses clear, engaging quotes that show how this acquisition fits into OpenVenture’s larger mission.

It’s a strong example of using plain language to show why the acquisition matters to users — not just the business.

Press Release Example 2

Why it works:

Ccube, a company that builds software and AI systems, acquired Newput, a smaller engineering firm in Asia. The press release explains the reason clearly: this move gives Ccube access to more developers, faster delivery, and better support for clients across time zones.

What stands out is how the release focuses on customer impact. It says clients will now benefit from 24/7 delivery teams and faster turnaround on GenAI and data projects — a strong value point in competitive markets.

If you’re looking to write an M&A release for a consulting or service-based business, this is a great reference.

Press Release Example 3

Why it works:

This press release covers the merger of three major telecom companies in Indonesia — XL Axiata, Smartfren, and SmartTel — to form a new company called XLSMART.

It explains how the deal was approved by shareholders and government regulators, and why this matters: the combined company is expected to save up to US$400 million a year by sharing resources. It also connects the merger to a larger goal: helping Malaysia and Indonesia work more closely on digital infrastructure in the region.

This is a great example of showing both the business benefits and the bigger picture behind a merger.

Press Release Example 4

Why it works:

This release is packed with detail but stays easy to follow. Vórtx, a financial tech company in Brazil, bought Grafeno Pagamentos, a platform that handled over R$400 billion in transactions.

The message is clear: by bringing the two companies together, Vórtx can offer better tools for banking and credit services. It also reassures clients that the teams and systems will work well together — something many customers care about when companies merge.

This example shows how to explain a complex, technical deal in simple terms.

Press Release Example 5

Why it works:

This release focuses less on technology and more on trust and client relationships. Bailey Financial Group merged with Oxford Harriman, bringing new office locations and leadership into the firm.

What makes this release work is its tone. It uses clear, respectful language to reassure clients that their advisors aren’t going anywhere — they’ll just have more resources to work with. The quotes from leadership focus on shared values, strong local ties, and service quality.

It’s a strong example of how to write an M&A release for relationship-driven businesses, like financial services, consulting, or legal firms.

💡 Pro Tip:

A good merger press release explains what’s changing and why it matters to real people. Focus on how the merger will improve things for customers, employees, or partners. Make it easy to understand and highlight the benefits they can expect moving forward.

How to Distribute Your M&A Press Release?

Once your press release is ready, the next step is making sure it’s seen by the right audiences — investors, media, partners, and stakeholders.

Here are the most effective ways to distribute your M&A press release:

Use a Press Release Distribution Service

Services like MarketersMEDIA can help publish your announcement across hundreds of media sites, including Yahoo! Finance, Nasdaq, MarketWatch, etc.

This increases visibility, builds credibility, and ensures your announcement is archived online for future reference.

Pitch Directly to Industry Journalists

Identify reporters who cover M&A activity, your specific sector, or regional business news. Send a short, personalized pitch with a link to your release.

Highlight why the deal matters — especially if it impacts the market, jobs, or customer experience.

Publish It on Your Website or Newsroom

Post the press release in your company’s newsroom or blog. This gives media and stakeholders an official source and adds SEO value to your site.

Share via Email with Stakeholders

Send the release directly to investors, partners, clients, and internal teams. This ensures transparency and helps reinforce confidence in your strategic direction.

Post on LinkedIn and Other Channels

Use LinkedIn to reach business audiences and company followers. For larger brands, include a short post from your CEO or founder to personalize the message and extend its reach.

Wrapping It Up

Mergers and acquisitions come with high stakes — for your brand, your stakeholders, and your reputation. A well-crafted press release helps set expectations, reduce uncertainty, and tell the story on your terms.

Whether you’re announcing a merger of equals or an acquisition with big strategic goals, the format stays familiar — but the language and positioning need to be precise.

If you're short on time or unsure how to get the tone right, there's a smarter way to start.

Try MarketersMEDIA’s AI Press Release Generator — built to help you draft accurate, ready-to-publish M&A press releases in minutes. Just fill in the key deal details, and let the AI guide you through the structure.