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29 May, 2013
Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story.…
23 May, 2013
In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring…
14 May, 2013
Understanding what reporters want and expect from your business can seem like an impossible task. Too many people spend hours on public relations writing dozens of press releases without seeing any results. If your business is failing at public and…
08 May, 2013
Many companies think that with modern online businesses and technology that items such as press releases are old and dying out. But this is not the case. In fact, the opposite is true. Press releases are now more important than…
24 April, 2013
Headlines are the key to any promotional article that you may need for your business or company and they should be written with a purpose. That purpose is primarily to grab the reader's attention and draw them in to learn…
23 April, 2013
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