24 Best Press Release Examples by Type (Free Templates Included)

Writing a press release that gets picked up in media outlets is no easy task, and sometimes, it’s easier to replicate success when you have great examples to follow.

That's why we’ve shoveled through tens of thousands of press releases in our database to find our best press release examples, helping your next press release stand out and gain the coverage it deserves.

These news releases were selected not only because they were beautifully written, but also because they were effective in garnering publicity and attention on social media.

Without further ado, here are press release samples on 24 different occasions.

1. Hosting or Attending an Event

An event press release is your ticket to getting people excited about your upcoming shindig! Whether you're throwing a conference or hosting a gala, these announcements tell the media and potential guests what's coming up and why they should care.

Example:

Why this press release works:

This vampire ball announcement has some serious bite (sorry, couldn't resist):

• Gives you the full scoop: You know exactly when and where to show up, who's going to be there, and what's happening throughout the night.
• Specific timing: Lists exact performance times—The Crüxshadows play at 10:30, Cirque & Howl at midnight, and so on.
• Featured personalities: Highlights celebrities and notable figures to increase appeal.
• Practical details: Clearly outlines dress code requirements and special offerings (hello, “Bloodbath” cocktails).
• Encourages call-to-action: Includes ticket link, discount code, and contact information.

This press release succeeds by providing comprehensive event information in a concise format while building excitement through descriptive language about the experience.

For a detailed breakdown of writing an effective event press release, check out this guide: How to Write a Press Release for an Event (with template included!).

2. New Product or Service Launch

A product launch press release tells the world why your latest creation deserves attention. It lays out all the juicy details—features, benefits, and why customers will want to get their hands on it.

Example:

Why this press release works:

This announcement hits all the right notes for a product launch.

• A compelling hook: The headline immediately grabs attention by introducing something unexpected—a guitar without strings.
• Balance of innovation and practicality: It explains the technology (tactile sensors, MicroDAW Sampling) while tying it back to user benefits—no broken strings, no tuning issues, and an authentic guitar sound.
• Credibility boosters: It name-drops multiple design awards (Red Dot, IF Design Award), reinforcing that this isn’t just a concept, it’s a recognized innovation.

Rather than overloading with marketing speak, the release focuses on concrete functionality and real-world applications, making it valuable to journalists looking for substantial news to cover.

Want to see more product launch press release examples and a template you can use? Check out this guide on writing a new product press release for real-world examples and a step-by-step breakdown.

3. Product or Service Updates

Product launches and updates have plenty in common, but they’re not quite the same.

When rolling out something brand new, you’ll need to explain what it is and how it differs from what’s already available and highlight its main features and benefits.

For updates, you can skip the introductions—your audience already knows the product. Instead, focus on what’s new, what’s better, and why users will love the improvements.

Example:

Why this press release works:

The press release centers on the latest update and its new features, such as new colors, USB-C charging for added convenience, and app updates for easier firmware management, while it briefly mentions existing features for readers unfamiliar with the product.

4. Merger and Acquisition

A merger and acquisition press release lets stakeholders know about company ownership changes, business combinations, or important organizational shifts. These announcements are crucial because they signal strategic growth, inform customers and partners about continuity plans, and reassure employees about the company's future direction.

Example:

Why this press release works:

This press release works well because it clearly shows how Blackwing Advisors can use Softek Awning's strong reputation and potential for growth.

It builds credibility by mentioning Barry Loudis, the new owner, and his experience. Plus, it also highlights Softek Awnings' 30-year history and notable clients, helping readers see why this acquisition matters.

It also touches on the changes and impacts by introducing the new leadership and their plans to expand offerings while maintaining quality service. This helps stakeholders understand what to expect from the new ownership, providing a sense of continuity and future potential.

5. Partnership and Collaboration

Unlike Mergers and Acquisitions, in a partnership, both companies remain independent yet collaborate on specific projects or goals. They highlight how the collaboration benefits customers and creates new opportunities for both businesses.

Example:

Why this press release works:

This announcement about Traveloka partnering with Cebu Pacific is structured well. First comes the partnership news, then context about the tourism market, followed by executive quotes, and finally details about the destination itself.

It also gets several things right:

• Clear value proposition: Explains how the partnership makes it easier for travelers to explore the Philippines through integrated flight booking
• Supporting data: Includes specific statistics about tourism growth (5.4 million foreign visitors in 2023) and platform usage (2.5-fold increase in searches)

By explaining why the partnership matters to travelers and giving both brands equal spotlight, this press release effectively drives interest and engagement.

6. Business Expansion

Companies use business expansion press releases when they're growing into new territory—whether that's a physical location, product line, or market segment. These announcements tell customers, investors, and competitors that you're on the move and gaining momentum.

Example:

Why this press release works:

The release balances the "Woo, fun new coaster!" vibe with enough substance to make it newsworthy.

• Human connection: Kicks off with 13-year-old William's story - waiting 3 hours to ride first! Nothing sells excitement like an actual kid who couldn't wait to try it.
• Specific details: Provides concrete specs (40 km/hour speed, 1.5 km track length) that help readers visualize the attraction.
• Shows the big picture: Links this single expansion to the company's overall growth strategy and previous developments.
• Environmental consideration: Closes with sustainability information, showing responsibility alongside growth.

7. New Business

A business expansion press release announces the growth of an existing company, while a new business press release introduces a company that's just starting its journey.

They tell folks who you are, what makes you special, and why they should swing by and check you out instead of sticking with what they know.

Example:

Why this press release works:

This press release effectively showcases what makes this company stand out in the car-buying market. Their key advantages include:

• They buy all vehicles regardless of condition – whether running, damaged, or crashed
• Professional, fully insured team that customers can trust
• Free pickup service throughout the North East for maximum convenience

Their environmental commitment is impressive too. By partnering with authorized recycling centers and providing DVLA Certificates of Destruction, they demonstrate real responsibility toward eco-friendly practices.

The press release wraps up perfectly with clear instructions on how to get a quote and contact information, making it super easy for potential customers to engage with the service.

8. New Hires or Leadership Changes

These press releases introduce the fresh faces joining your team or the rock stars moving up the ladder. They show off impressive backgrounds and explain how these individuals will help drive future success.

Example:

Why this press release works:

This press release effectively announces Dr. Wanda Austin’s appointment to Apple’s board, emphasizing her leadership in science and technology. It highlights her background at The Aerospace Corporation, reinforcing her credibility.

Quotes from Tim Cook and Arthur Levinson add a human touch, while Dr. Austin’s statement connects her vision with Apple’s mission. The release also acknowledges the retirements of Al Gore and James Bell, recognizing their contributions and keeping the tone positive.

Want to craft a strong leadership announcement press release? Check out this guide on new CEO announcement press releases for examples and best practices.

9. Financial Announcement

Financial announcements cover key updates like quarterly or annual earnings, financial forecasts, or funding news.

For public companies, a strong financial announcement can attract new investors and boost your stock price. Privately held companies looking for investment can also use press releases to pique interest.

Example:

Why this press release works:

Axiata’s financial announcement clearly presents key metrics like revenue, EBITDA, and EBIT, reinforcing its strong performance. The 13.3% revenue growth and increased profitability provide solid backing for a positive outlook.

By linking these results to strategic initiatives like cost optimization and market expansion, the release gives stakeholders a clear view of the company’s direction.

10. Research Findings or Studies

Press releases for research findings and studies serve as a bridge between scientific advancements and public awareness. They highlight key discoveries, industry trends, and market insights, making complex topics accessible to journalists, investors, and industry professionals.

Example:

Why this press release works:

This press release from Frost & Sullivan and LeadLeo highlights key findings on EPC cell therapy for ischemic diseases. It opens with the main discovery, making the research instantly engaging. By explaining China’s rising cardiovascular disease rates and how EPCs could help, it sets a clear context.

The release also simplifies complex research methods, making the information accessible while emphasizing real-world benefits like improved stroke treatments.

11. Awards and Recognition

Time to pop the champagne! An award press release lets you share your latest win—without sounding like you’re bragging (too much). It tells customers, partners, and the media that your company is making an impact while reinforcing trust and credibility.

Example:

Why this press release works:

MarketersMEDIA Newswire’s press release is spot-on. It clearly lists their achievements, such as High Performer and Best Support in G2’s Winter 2024 report, showcasing their excellence.

Plus, the inclusion of a positive customer testimonial from Randy M about their responsive service and reliable press release distribution is a great trust-builder. Overall, the press release is straightforward and easy to read, making it an excellent example of how to announce awards and recognition effectively.

12. Milestone and Anniversary

Announcing specific milestones showcases your progress and expertise. This can attract potential customers seeking reliable partners, investors looking for stable growth, and top talent seeking a company on the rise.

Example:

Why this press release works:

Lunit's press release does a fantastic job of celebrating a major milestone: publishing 100 peer-reviewed papers on their AI medical imaging suite. The headline grabs attention, and the details about their work being featured in top journals like The Lancet Digital Health and Radiology add credibility.

The release includes specific achievements, such as their AI being used in Sweden’s largest private hospital, which shows the real-world impact of their technology. By clearly presenting their successes and real-world applications, this press release effectively builds excitement and trust around Lunit’s innovations.

Need ideas? Check out our company milestone press release guide to see examples and tips you can use.

13. Rebranding

Rebranding press releases introduce your company's makeover to the world. They explain why you ditched the old vibe, what the new one means, and reassure everyone you're still the same great company underneath the fancy new outfit.

Example:

Why this press release works:

SurgeGraph’s rebranding press release clearly explains the shift from LSIGraph to SurgeGraph, reassuring users that the change reflects growth. It introduces the new logo, tagline, and the "Surge Effect," aligning with the brand’s mission.

By addressing LSI’s fading relevance and highlighting upcoming features like the AI Writing Assistant, the release keeps users informed and excited about what’s next.

14. Campaign Launch

Campaign press releases kick off your latest marketing intiative. They build excitement around your clever concept and invite everyone to join the fun while it's fresh and trending.

Example:

Why this press release works:

Vicinity’s press release for the Monopoly Shop Scan Win campaign grabs attention right away: $4 million in prizes on offer! That’s hard to ignore.

It lays out the campaign clearly:

• How to participate: Spend $10+, scan, and win instant prizes or enter weekly draws.
• What makes it exciting: Over 180,000 prizes up for grabs, plus Monopoly Live Play and appearances by Mr. Monopoly himself.
• Why it stands out: The campaign includes improvements based on customer feedback, making it more engaging and rewarding.

Most importantly, it ends with a clear CTA: visit the shopping centers to join in. Simple and direct.

15. Competition and Contest

Contest press releases drum up excitement for your competition. They explain how to play, what cool prizes await the winners, and why everyone should drop everything to participate right now.

Example:

Why this press release works:

Wildfish’s press release for their competition to win a free website or app worth £50,000 is designed to grab attention and get people excited. The headline alone—who wouldn’t be intrigued by such a valuable prize?

It clearly explains the contest’s goal: supporting green technologies and helping organizations working toward a net-zero economy. This makes the competition about more than just winning—it ties into a bigger cause.

The press release outlines the steps to enter clearly and highlights the deadline, creating urgency and encouraging quick participation.

Bonus Tip!

When it comes to competition releases, you don't just need to announce, you also got to promote it. So don't just stop at one, send another to update and one more to reveal the winner. You will be amazed how one event can give you so many chances for public relations.

16. Scholarship

Scholarship press releases announce how you're making education possible for deserving students. They detail eligibility requirements, application processes, and how your support makes a difference in students' lives.

Example:

Why this press release works:

The press release connects the scholarship to the Center's mission really well by highlighting the emotional impact of hair loss on cancer survivors. This showcases the Center's understanding of their patients' needs beyond just medical care.

Besides, not only did they include specific details about the essay prompt and the deadline, the scholarship was announced several months before the application deadline, giving interested students ample time to prepare and gather necessary materials.

17. Corporate Social Responsibility (CSR)

Consumers today are really keen on supporting businesses that share their values. When you talk about your charitable efforts, you're showing that your company cares about making a positive difference in the world. And doing good feels good!

Example:

Why this press release works:

This press release makes the impact clear with concrete numbers—11,036 kilograms of trash collected and 470 volunteers across continents. The scale of the effort is undeniable.

It also highlights the people behind it, recognizing team members and local volunteers. This not only shows appreciation but reinforces the company’s commitment to giving back. A strong, action-focused announcement.

For a closer look at what makes a strong CSR press release, check out this breakdown of real-world CSR press releases.

18. Environmental, Social, and Governance (ESG)

These releases show a company's commitment to being a good corporate citizen. It's not just about profits anymore; people want to know if a company cares about the planet and society. These releases build trust and can attract customers and investors.

Example:

Why this press release works:

Apple’s press release makes a bold commitment—100% carbon neutrality by 2030. The clear target sets expectations and accountability, making the announcement more than just talk.

It backs up the claim with specifics, from supply chain changes to product impact, showing a structured plan rather than vague promises. The message is strong: Apple isn’t waiting for change; it’s driving it.

By framing sustainability as a responsibility, not a trend, the press release reinforces Apple’s leadership in ESG efforts. It’s a clear, focused announcement with a real commitment to action.

19. Charity

A charity press release helps spread awareness about fundraising efforts, encourages public support, and highlights the organization’s role in giving back. It also reinforces social responsibility, strengthening the company’s reputation.

Example:

Why this press release works:

The story of Karlee and Isla provides a powerful emotional connection. Readers can empathize with Karlee's challenges and celebrate her newfound independence thanks to Isla. This personal narrative humanizes the cause and makes it relatable.

The press release also effectively quantifies the impact by highlighting the potential donation amount—5 cents for every dog food product sold, up to $300,000.

It also explicitly outlines two ways for readers to support Guide Dogs: buying participating products or donating loose change. Simple, direct, and actionable.

For a deeper look at structuring non-profit press releases, check out this article on how to write a non-profit press release.

20. Health and Safety Updates

Health and safety issues can easily slip from people's minds. Writing about it is a great opportunity to share vital updates and gently remind everyone to stay safe.

Example:

Why this press release works:

This press release clearly states that NX Morocco Free Zone obtained ISO 14001:2015 for environmental management and ISO 45001:2018 for workplace safety. It explains what these certifications mean in easy-to-understand terms.

It also outlines why they went for these certifications, showing their commitment to reducing environmental impact and improving workplace safety. By focusing on their dedication to a safe and sustainable working environment, NX Morocco Free Zone assures everyone they’re serious about looking after their employees and the community. This no-nonsense  approach keeps stakeholders informed and confident in their standards.

21. Crisis Communication

When things go south, a crisis communication press release helps you tell your side of the story. These announcements address issues head-on, explain what happened, outline what you're doing about it, and work to maintain public trust during challenging times.

Example:

Why this press release works:

This press release works because it clearly communicates the facts, addresses the issue directly, and maintains transparency.

By explaining the voice selection process for ChatGPT’s voices, acknowledging the communication lapse, and pausing the use of Sky’s voice, OpenAI demonstrates responsibility and respect. Including a CEO statement and promising ongoing updates reassures the public, maintains trust, and effectively manages the crisis.

22. Book Publication

A book publication press release announces your latest literary creation to the world! These announcements help authors generate interest, attract media coverage, and get the book into the hands of readers, reviewers, and booksellers.

Example:

Why this press release works:

This press release gave us a sneak peek into "Courage to be Kind," detailing the book's content and inspiration. It shares highlights from the launch event, which featured some big names, adding a touch of prestige. Plus, it tells you exactly where to snag a copy.

The mention of the Be-Leafing Foundation's generous donation adds a nice community feel, perfectly fitting the book's theme of kindness.

23. Music

A music press release helps your latest track, album, or tour get noticed by fans and industry insiders alike! These announcements spotlight your musical accomplishments, upcoming releases, and the unique elements that make your sound stand out from the crowd.

Example:

Why this press release works:

Kris James' "Forever Forever" press release hits all the right notes. It dives into the heartfelt inspiration behind the song—Kris's personal story of love and loss. This backstory adds a touching, relatable element that helps readers connect on an emotional level.

The press release also stands out by showcasing the unique selling point: the multi-language AI versions of the song. It’s not every day you see an artist releasing their single in English, Japanese, and German, all using their own vocals.

Lastly, it covers the essentials—release date, streaming links, and where to listen—making it easy for fans to engage.

24. Podcast

Podcasts are a booming media format, and press releases can help increase awareness and reach new listeners. Podcast launches, milestone episodes, or major guest appearances can be newsworthy announcements.

Example:

Why this press release works:

The Just Jelly Podcast kept it straightforward and led with their big win—"Best Community-Driven Podcast", a pretty sweet title to snag. Instead of vague claims, they showed real impact. They're hooking listeners up with counseling and running wellness events. That's walking the talk.

And it doesn't forget the practical stuff—telling us exactly where to find the podcast and their social handles, making it super easy to tune in if we're interested.

And there you have it.

Hopefully, these press release examples have inspired you with different angles your business can take when writing a press release.

While there’s no clear cookie cutter for how a press release should look like, remember to stick to the press release format and requirements. So next you need to…

Go forth and distribute!

But where do I send my press release? The answer is right here at MarketersMEDIA Newswire.

We partner with over 550 top media outlets, including Yahoo News, Business Insider, Barchart, Benzinga, and others, offering cost-effective distribution solutions at affordable prices.

Getting started is very easy, just follow these three steps:

1. Sign up for an account.
2. Login and choose your desired plan.
3. Submit your first press release.

It’s that simple. With this guide on how to write a press release, you should have everything you need to write your own press release and start distributing.

What’s your next big announcement?

Think about your latest achievements or upcoming events and let MarketersMEDIA Newswire help you share your story with the world.