How to Write a Company Milestone Press Release (Examples + Templates)

Company milestones are worth sharing. Whether it’s your fifth year in business, 100,000th customer, or first international office, these are moments that show progress.

But milestones don’t speak for themselves.

A press release helps you document the achievement, show credibility, and give others a reason to take notice.

This blog post breaks down how to write a clear, well-structured company milestone press release. You’ll get free downloadable templates,  tips on what to include, and later on, a full list of milestone-worthy ideas you can write about.

So if you're wondering, “Does this count as a milestone?”—we’ve got that part covered too.

But first, if you’re in a hurry and just want a ready-to-use template, here’s a quick download to help you start writing right away.

Company Milestone Press Release Template (Free Download)

Here are four plug-and-play templates you can use based on the kind of milestone you're announcing:

Milestone Achievement Template

For announcing a clear milestone—like reaching 100,000 customers, completing 1,000 installs, or selling your millionth product.

Business Anniversary Template

Use this when celebrating a company anniversary. It’s a good time to reflect on growth, share some numbers, and show what’s ahead.

New Location or Expansion Template

When your company expands into a new region, opens a new office or storefront, or launches in a new country.

Operational Milestone or Process Improvement Template

Best for internal wins with external impact—like reducing delivery times, reaching carbon neutrality, hitting 99.9% uptime, or automating key processes.

Why Write a Company Milestone Press Release?

It signals real traction.

When you're in the business every day, you see the progress. But others don’t—unless you show them.

A milestone press release turns internal wins into visible momentum for customers, investors, and media.

When Canva announced it hit 100 million monthly users, that number told the story on its own:

It builds trust with potential buyers or partners.

People want to work with companies that are stable and moving forward. Publishing a milestone—like your fifth year in business or your 10,000th customer shows consistency and credibility.

It strengthens future outreach.

Press releases stack up. When journalists or investors check your history, seeing regular, real achievements builds confidence and makes your next story easier to pitch.

It helps with SEO and online discoverability.

Every press release adds to your search presence. especially when it mentions locations, numbers, or product names people are actually searching for.

For example, when Grid My Business published press releases tied to their local SEO tool, it helped reinforce their visibility in searches like this:

It creates media touchpoints.

Even if the press release doesn’t get picked up right away, it becomes something to reference. Journalists can quote it, your team can link to it, and it adds to your company's track record online.

It creates content you can repurpose.

A milestone release isn’t just a one-time thing. You can use it in your newsletter, pitch deck, sales emails, investor updates, or even as a pinned LinkedIn post.

What Makes Your News Milestone-Worthy? Examples to Inspire You:

• Reaching a customer/user/member milestone (e.g. 10,000 users, 1 million products sold, 50,000 subscribers)
• Celebrating a business anniversary (e.g. 5, 10, 25 years in business)
• Opening your 100th store or entering a new region (e.g. Expansion to Southeast Asia, opening a London HQ)
• Completing a product development milestone (e.g. Launching your 50th feature, 100th product shipped)
• Achieving a sustainability or efficiency goal (e.g. Becoming carbon neutral, reducing delivery times by 40%)
• Hitting a performance benchmark (e.g. 99.99% uptime, 1 million hours of content streamed)
• Securing a partnership milestone (e.g. One-year anniversary with a key partner, reaching 500 joint customers)
• Crossing financial thresholds (e.g. Hitting $10M in ARR, doubling revenue year-over-year)
• Publishing your 1,000th blog post or case study (e.g. Thought leadership or content achievements)
• Hitting an internal team or hiring milestone (e.g. Growing to 200 employees, expanding to five departments)
• Recognition or certification wins (e.g. Earning ISO certification, winning an industry award)

Looking for examples of what NOT to do when writing your milestone press release? Check out our guide on Bad Press Release Examples (And How To Fix Them) to avoid common mistakes that could undermine your announcement.

You’ve got milestone ideas. You’ve got templates. Now, let’s look at how real companies are doing it—and what makes their press releases work.

Company Milestone Press Release Examples

Press Release Example 1

Why this press release works:

This press release succeeds by emphasizing exclusivity and consistency. It immediately highlights Bowaba's fourth consecutive year as a Google Premier Partner while noting they're in the "top 3%" of partners in their region.

The release backs claims with specific numbers (250+ clients) and includes a strategic quote that reinforces their expertise.

By mentioning the limited-time $300 ad credit offer, they've incorporated a subtle call to action that gives readers a reason to engage further.

If your company has earned a repeat award or accreditation from a major platform, that’s a strong milestone. Pair it with your service offering or a limited-time promotion to make the announcement relevant to potential customers.

Press Release Example 2

Why this press release works:

This milestone announcement works by pairing a celebration of history (30-year anniversary) with forward momentum (new website launch).

This dual focus creates a compelling narrative about a company that honors its experience while adapting to modern needs. The combination gives media outlets multiple angles to cover and shows customers both stability and innovation.

Know that even if you're a local or family-run business, anniversaries are a strong reason to put out a press release. Add something newsworthy—like a product update, rebrand, or digital refresh—and it becomes a useful announcement, not just a celebration.

Press Release Example 3

Why this press release works:

This expansion announcement succeeds by combining specific geographic details with clear business benefits.

Rather than vaguely announcing growth, the company names exact locations they're expanding into (Evanston, Oak Park, Schaumburg, and Naperville) and explains specific service improvements like "broader geographic coverage" and "enhanced service capacity."

The release connects window cleaning to tangible property management concerns that resonate with commercial clients—preserving building value, improving aesthetics, and enhancing energy efficiency. By detailing their investments in vehicles, staff, and equipment to support the expansion, My Window Washing demonstrates serious commitment to serving the Chicago commercial market.

The press release also smartly positions this growth within broader property management trends, making it newsworthy to local business publications while serving as targeted marketing to potential commercial clients.

Press Release Example 4

Why this press release works:

This milestone announcement succeeds by leading with specific, impressive numbers—100,000 users across 150 countries—that instantly validate the company's global reach.

Rather than making vague claims about growth, these statistics provide concrete proof of ShipsGo's expanding influence in the shipping industry. The release connects these numbers to real customer value by explaining how their platform enhances supply chain visibility.

By mentioning capability details (tracking 130+ shipping lines and 150+ airlines) and including a brief quote focused on customer satisfaction, ShipsGo balances company achievement with market relevance. The forward-looking statements about future developments ensure readers know this milestone is just one step in an ongoing journey of innovation.

Wrapping It Up

A press release doesn’t have to be flashy to be effective. Sometimes, all it takes is showing up with something real to say.

If you’ve reached a milestone worth sharing, take the time to say it well — and make it useful to the people reading it.

That’s all it is.

Need help getting your milestone press release out there?

Distribute it with MarketersMEDIA Newswire—and get your news in front of the right people.