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24 Best Press Release Examples by Type (Free Templates Included)

Written by Huey Yee / 09 February, 2026

Writing a press release that gets picked up in media outlets is no easy task, and sometimes, it’s easier to replicate success when you have great examples to follow.

That’s why we’ve shoveled through tens of thousands of press releases in our database to find our best press release examples, helping your next press release stand out and gain the coverage it deserves.

These news releases were selected not only because they were beautifully written, but also because they were effective in garnering publicity and attention on social media.

What Is a Press Release?

A press release is a written announcement used to share news with the media and the public.

It is sent to journalists, editors, and media outlets to inform them of something newsworthy. The goal is to provide accurate, clear information so the media can decide whether the story is worth covering.

Instead of promoting your brand like an advertisement, it is used to tell facts to your audience.

Common reasons businesses issue press releases include:

Launching a new product or service
Announcing a partnership or collaboration
Sharing funding or investment news
Reporting company milestones or growth
Promoting an event or initiative
Addressing public issues or clarifications

By presenting information in a way journalists and editors can quickly understand, a press release increases the chances of your news being picked up and reported.

Best Press Release Examples

Before writing a press release, it helps to understand the standard press release format. Knowing the structure makes it easier to spot what information journalists expect and what details help a story get picked up.

Press releases come in many forms. When used alongside the right PR tools, they can support different business goals, from announcements and updates to visibility and credibility building.

Below is a press release toolkit to help you get started.

That said, templates and tips only go so far. To really understand how a press release works, it helps to look at real examples that were actually published and picked up by the media.

Without further ado, here are press release samples on 24 different occasions.

1. Hosting or Attending an Event

An event press release is your ticket to getting people excited about your upcoming shindig! These announcements tell the media and potential guests what’s coming up and why they should care.

Example:

Why this press release works:

This release starts by clearly stating what the event is, where it’s happening, and when it’s taking place, so readers immediately know whether it’s relevant to them.

It then adds appeal by highlighting what makes the night special, from the venue and theme to the hosts, performers, and signature experiences, which helps readers picture what they’ll actually get by going.

The release lays out the schedule in simple terms, so the event feels organized and easy to plan around, and it includes practical details like dress code and doors-open times to remove uncertainty.

Finally, it closes with a clear call to action by telling readers exactly where to buy tickets and even includes a promo code, turning interest into a next step.

For a detailed breakdown of writing an effective event press release, check out this guide: How to Write a Press Release for an Event (with template included!).

2. New Product or Service Launch

A product launch press release explains what the product is, why it matters, and what makes it different.

It outlines key features, benefits, and the problem it solves so the media can quickly understand the announcement.

Example:

Why this press release works:

This LiberLive announcement starts by clearly stating what makes the C1 different, calling it “the world’s first stringless smart guitar,” which immediately tells the audience why this product exists.

It then explains the product in plain language, showing what it replaces and what problems it removes, for instance: no strings, no tuning, and no extra gear.

When it introduces technical terms such as MicroDAW Sampling Synthesis and Frequency Simulate Technology, it ties them directly to user benefits like more natural sound and fewer performance issues, instead of leaving them as jargon.

The release also backs up its claims with proof, including design awards and a patented foldable design, and spends time describing the playing experience so readers can picture what using the product is like.

It presents the C1 as a complete system with its app and guided features, and it ends by clearly stating where the product is available.

If you want to see more product launch press release examples and a template you can use, check out this guide on writing a new product press release.

3. Product or Service Updates

Product launches and updates have plenty in common, but they’re not quite the same.

When rolling out something brand new, you’ll need to explain what it is and how it differs from what’s already available and highlight its main features and benefits.

For updates, you can skip the introductions—your audience already knows the product. Instead, focus on what’s new, what’s better, and why users will love the improvements.

Example:

Why this press release works:

This Fujifilm announcement opens by stating exactly what’s being updated and when it will be available, so readers immediately understand this is an improved version rather than a brand-new product.

The release then focuses on what’s new, such as the new color options, USB-C charging, and easier firmware updates, and explains these changes in terms of everyday convenience instead of just listing features.

It also includes images of each new color, making the update easy to grasp at a glance and helping readers quickly see what’s different.

At the same time, it reminds readers what made the product popular in the first place, like the sound recording and direct print functions, which anchors the update in something familiar.

The added background about the instax line and the product’s history builds context and reinforces why this update matters to existing and new users.

4. Merger and Acquisition

A merger and acquisition press release lets stakeholders know about company ownership changes, business combinations, or important organizational shifts.

These announcements are crucial because they signal strategic growth, inform customers and partners about continuity plans, and reassure employees about the company’s future direction.

Example:

Why this press release works:

It opens with the core news right away, so readers immediately understand that ownership has changed and why this matters.

The release then explains the strategic direction under the new owner, focusing on growth, partnerships, and continuity, which helps reassure customers and partners that the business is moving forward, not being disrupted.

It adds credibility by introducing the buyer, outlining their background, and including a quote from the new owner to put a human voice on the change.

At the same time, it spends space restating what Softek Awnings does well and why the company matters, using past projects and reputation to anchor the story.

It closes by telling readers what to do next and where to learn more.

For a step-by-step breakdown, check out our merger and acquisition press release guide.

5. Partnership and Collaboration

Unlike Mergers and Acquisitions, in a partnership, both companies remain independent yet collaborate on specific projects or goals. They highlight how the collaboration benefits customers and creates new opportunities for both businesses.

Example:

Why this press release works:

It opens with mentioning both companies and describing the practical outcome of the collaboration, in this case making Cebu Pacific flights easier to access through the Traveloka app.

The release then supports the story with context and data, such as tourism numbers and search trends, to show that this partnership is responding to real demand rather than being a vague branding exercise.

It includes quotes from both sides to explain the goals of the collaboration and to put a human voice on the announcement.

The extended section about the Philippines helps readers understand the opportunity the partnership is targeting and who benefits from it.

Finally, it closes by explaining what travelers can do next and where to find updates.

6. Business Expansion

Companies use business expansion press releases when they’re growing into new territory—whether that’s a physical location, product line, or market segment. These announcements tell customers, investors, and competitors that you’re on the move and gaining momentum.

Example:

Why this press release works:

This release opens by announcing that the Alpine Coaster is now open, immediately framing it as a concrete expansion of what Thredbo offers.

The release then brings the story to life with opening-day moments and quotes, which adds a human angle and makes the expansion feel real rather than abstract.

It explains how the new attraction fits into Thredbo’s broader strategy of becoming a year-round destination, so readers understand this is part of a bigger growth plan, not a one-off update.

It also includes practical details about the attraction, from how it works to its scale and safety checks, which helps readers picture the experience and builds confidence in the investment.

Finally, it places the coaster within Thredbo’s longer-term development roadmap, reinforcing that this is ongoing expansion, not a single project.

7. New Business

A business expansion press release announces the growth of an existing company, while a new business press release introduces a company that’s just starting its journey.

They tell folks who you are, what makes you special, and why they should swing by and check you out instead of sticking with what they know.

Example:

Why this press release works:

This release clearly states that the business has launched, where it is based, and what service it offers, so readers immediately understand what’s new and whether it’s relevant to them.

The release then explains the problem it solves, selling unwanted or scrap cars, and highlights how this business is different, such as buying vehicles in any condition and offering free pickup.

It also builds trust by describing how the process works, mentioning insurance, partnerships with recycling centres, and proper paperwork, which reassures customers that this is a legitimate operation.

By listing the areas it serves and walking through the simple steps to get a quote, it makes the service feel accessible and easy to use. Finally, it closes by pointing readers to the website to learn more.

If you are opening a new business, make it newsworthy with a well-crafted using the guide and template for a grand opening press release.

8. New Hires or Leadership Changes

These press releases introduce the fresh faces joining your team or the rock stars moving up the ladder. They show off impressive backgrounds and explain how these individuals will help drive future success.

Example:

Why this press release works:

This Apple announcement starts by naming Dr. Wanda Austin and her new role right away, so readers immediately understand what’s changing at the top.

The release then explains why she’s a strong choice by summarizing her background, leadership experience, and achievements, which helps justify the appointment rather than treating it as just a personnel update.

It adds authority and tone by including quotes from company leaders and from Dr. Austin herself.

At the same time, it respectfully acknowledges the retiring board members and explains the transition, which reassures readers that this is a planned and orderly change.

The detailed career history and credentials reinforce credibility and show what expertise the new leader brings to the table.

If you want to craft a strong leadership announcement press release? Check out this guide on new CEO announcement press releases for examples and best practices.

9. Financial Announcement

Financial announcements cover key updates like quarterly or annual earnings, financial forecasts, or funding news.

For public companies, a strong financial announcement can attract new investors and boost your stock price. Privately held companies looking for investment can also use press releases to pique interest.

Example:

Why this press release works:

This Axiata announcement starts with the headline numbers, such as revenue, EBITDA, and EBIT growth, so readers immediately see how the company is performing.

The release then adds context by explaining what drove those results, including which business units performed well and where challenges came from, instead of leaving the figures as raw data.

It separates reported results from underlying performance, which helps readers understand what is structural growth and what is affected by one-off factors like forex or financing costs.

The inclusion of balance sheet and cash flow metrics shows financial health, not just profits, while the breakdown by business segments makes the story more concrete and credible.

Quotes from leadership add interpretation and direction, explaining how the results fit into the company’s strategy and what comes next.

Structuring earnings updates, forecasts, or financial growth is not easy, but we’ve got you! See these financial press release examples that showcase how to present numbers with clarity and credibility.

10. Research Findings or Studies

Press releases for research findings and studies serve as a bridge between scientific advancements and public awareness. They highlight key discoveries, industry trends, and market insights, making complex topics accessible to journalists, investors, and industry professionals.

Example:

Why this press release works:

This press release from Frost & Sullivan and LeadLeo highlights key findings on EPC cell therapy for ischemic diseases. It opens with the main discovery, making the research instantly engaging. By explaining China’s rising cardiovascular disease rates and how EPCs could help, it sets a clear context.

The release also simplifies complex research methods, making the information accessible while emphasizing real-world benefits like improved stroke treatments.

In this press release, it opens by naming the report and the organizations behind it, so readers immediately know the authority and scope of the study.

The release then explains the real-world context, such as regulatory approvals and disease demand, to show why this research is timely and relevant, not just academic.

It summarizes the key concepts and findings in plain language, helping non-specialist readers understand what EPCs are and why they are important, while still keeping the focus on outcomes and applications.

It also connects the research to real products and ongoing trials, which makes the study feel practical rather than theoretical. Throughout, the release builds credibility by referencing regulators, clinical stages, and industry challenges, and it frames the findings within a broader market and medical need.

The release also simplifies complex research methods, making the information accessible while emphasizing real-world benefits like improved stroke treatments.

11. Awards and Recognition

Time to pop the champagne! An award press release lets you share your latest win—without sounding like you’re bragging (too much). It tells customers, partners, and the media that your company is making an impact while reinforcing trust and credibility.

Example:

Why this press release works:

This MarketersMEDIA announcement opens with the achievement right away, naming G2 and the specific report, so readers immediately understand the credibility of the recognition.

The release then explains why the awarding body matters, which helps anchor the praise in a trusted third party rather than self-promotion.

It lists the specific awards and categories, making the achievement concrete instead of vague, and reinforces the win with customer quotes to show that the recognition reflects real user experience.

By adding a short description of what the company does and why it’s known for quality, it connects the awards back to actual value.

Plus, the inclusion of a positive customer testimonial from Randy M about their responsive service and reliable press release distribution is a great trust-builder.

Finally, it points readers to where they can learn more.

Your next “congrats” post can be impactful as well. Our complete guide to recognition will show when to use recognition vs. awards, what to include in your announcement, and how to amplify it through press releases, media, and internal channels.

12. Milestone and Anniversary

Announcing specific milestones showcases your progress and expertise. This can attract potential customers seeking reliable partners, investors looking for stable growth, and top talent seeking a company on the rise.

Example:

Why this press release works:

This release opens with the achievement right away, publishing 100 peer-reviewed papers, so readers immediately understand what was reached and why it’s significant.

The release then adds weight to the milestone by naming respected journals and showing how the research proves real-world safety and effectiveness, which turns the achievement into evidence, not just a celebration.

It highlights a few standout studies and real deployments to make the milestone concrete and easy to understand, rather than abstract.

A quote from leadership adds perspective and direction, explaining what the milestone means for the company’s mission, while the broader history and future outlook place the achievement in a longer journey instead of a one-off win.

To write a well-structured milestone press release, check out our company milestone press release guide for ideas, examples and tips you can use.

13. Rebranding

Rebranding press releases introduce your company’s makeover to the world. They explain why you ditched the old vibe, what the new one means, and reassure everyone you’re still the same great company underneath the fancy new outfit.

Example:

Why this press release works:

This SurgeGraph announcement starts by naming the new brand and showing the visible updates, like the new name and logo, so readers immediately understand what’s different.

The release then explains the reason behind the rebrand, in this case moving beyond the old “LSI” positioning, which helps the change feel purposeful rather than cosmetic.

It introduces the new mission and tagline to show what the company now stands for, and it reinforces that shift by explaining the meaning behind the new name.

Quotes from the team add context and confidence, while the roadmap of upcoming features shows that this is not just a new look but a new direction.

It closes by telling readers where to learn more and when the new brand goes live.

If you want to write an effective press release about rebranding, check out these rebranding press release examples for real-world cases and writing tips.

14. Campaign Launch

Campaign press releases kick off your latest marketing intiative. They build excitement around your clever concept and invite everyone to join the fun while it’s fresh and trending.

Example:

Why this press release works:

It opens by naming the campaign and highlighting the $4 million prize pool and the number of centres involved, which quickly shows how big the campaign is.

The release then explains how the campaign works in simple terms, what customers need to do, what they can win, and how often, so the promotion feels easy to understand and join.

It adds credibility and context with quotes from leadership and with results from previous years, showing that this is not a one-off stunt but a campaign that already works.

Details about improvements, extra activations, and the campaign dates and locations make it practical and actionable.

Most importantly, it ends with a clear CTA: visit the shopping centers to join in. Simple and direct.

15. Competition and Contest

A contest press release announces a competition and outlines how to participate, what can be won, and any key deadlines or rules so audiences can take part.

Example:

Why this press release works:

This Wildfish announcement opens with the main hook, a chance to win up to £50,000 worth of development work, so readers immediately understand why the competition is worth paying attention to.

The release then explains the purpose behind the contest and what the company hopes to support, which gives the promotion a story beyond just “win something.”

It lays out what the winner actually gets, what kinds of projects are eligible, and what entrants need to do to apply, making the process feel straightforward rather than vague.

Key dates, like the entry deadline and winner announcement, make the timeline clear, and references to terms and conditions add credibility.

Bonus Tip!

When it comes to competition releases, you don’t just need to announce, you also got to promote it. So don’t just stop at one, send another to update and one more to reveal the winner. You will be amazed how one event can give you so many chances for public relations.

16. Scholarship

Scholarship press releases announce how you’re making education possible for deserving students. They detail eligibility requirements, application processes, and how your support makes a difference in students’ lives.

Example:

Why this press release works:

This release starts by mentioning the scholarship name and the group it supports, so readers immediately understand the purpose and who should care.

The release then explains the story and motivation behind the scholarship, which gives it meaning beyond just a cash award. It states the award amount, outlines the eligibility criteria, and includes the essay prompt, making it clear what applicants need to do and whether they qualify.

Key dates, like the application deadline and winner announcement, make the timeline easy to follow. By adding background about the organization, it builds trust and context for why this scholarship exists.

Consumers today are really keen on supporting businesses that share their values. When you talk about your charitable efforts, you’re showing that your company cares about making a positive difference in the world. And doing good feels good!

Example:

Why this press release works:

This Thai Union announcement shows what a strong CSR press release should do. It opens with the result of the CSR program: removing over 11 tons of trash.

The release then adds scale and credibility by showing how many employees were involved and how many locations took part, turning the effort into a company-wide initiative rather than a small gesture.

It backs the story with concrete numbers and examples of what was collected and where, which makes the impact feel real and measurable.

Quotes from leadership link the activity to long-term sustainability goals, showing this is part of a broader strategy, not a one-off event. By explaining what happens to the collected waste and referencing ongoing targets, it reinforces responsibility and follow-through.

For a closer look at what makes a strong CSR press release, check out this breakdown of real-world CSR press releases.

These releases show a company’s commitment to being a good corporate citizen. It’s not just about profits anymore; people want to know if a company cares about the planet and society. These releases build trust and can attract customers and investors.

Example:

Why this press release works:

This Apple announcement mentions the program’s goal: to become carbon neutral across its business, supply chain, and products by 2030, so readers immediately understand the scale and ambition of the pledge.

The release then adds credibility by explaining Apple’s current position, already carbon neutral for corporate operations, and by laying out a clear roadmap with targets, timelines, and concrete actions instead of vague promises.

It supports the commitment with specific initiatives, investments, and partnerships, which shows this is a plan with real execution behind it, not just a statement of values.

Quotes from leadership connect the goals to the company’s broader mission and social impact, while references to reports and tracking make the progress feel transparent and accountable.

19. Charity

A charity press release helps spread awareness about fundraising efforts, encourages public support, and highlights the organization’s role in giving back. It also reinforces social responsibility, strengthening the company’s reputation.

Example:

Why this press release works:

This press release opens by announcing a new fundraising campaign for Guide Dogs, so readers immediately understand the purpose.

The release then explains the mechanic in plain terms, how donations are triggered through purchases and other in-store options, which makes it easy for people to see how they can contribute.

It brings the cause to life with a real story from someone who benefits from Guide Dogs, turning the campaign from an abstract fundraiser into something personal and human.

Quotes from both the company and the charity add credibility and show this is a genuine partnership, not just a marketing tie-in.

Past results and ongoing programs reinforce that this is a long-term commitment, and the practical details tell readers what to do next.

For a deeper look at structuring non-profit press releases, check out this article on how to write a non-profit press release.

20. Health and Safety Updates

Health and safety issues can easily slip from people’s minds. Writing about it is a great opportunity to share vital updates and gently remind everyone to stay safe.

Example:

Why this press release works:

This NX Morocco Free Zone press release opens by mentioning the specific certifications and the date they took effect, so readers immediately understand what changed and can see it’s official and current.

The release then explains the company’s broader commitment to quality, safety, and environmental responsibility, which helps place the update in a longer-term effort rather than a one-off compliance exercise.

By briefly describing what each certification covers, it turns technical standards into something readers can understand and trust.

It also connects the certifications to real outcomes, like safer workplaces and lower environmental impact, which makes the update feel practical. Finally, it reinforces credibility by tying the achievement to recognized international standards and the company’s ongoing goals.

21. Crisis Communication

When things go south, a crisis communication press release helps you tell your side of the story. These announcements address issues head-on, explain what happened, outline what you’re doing about it, and work to maintain public trust during challenging times.

Example:

Why this press release works:

In this example, it opens by addressing the specific concern around the Sky voice and states the company’s position in plain language, including an apology and the immediate step taken, pausing the voice.

The release then lays out a clear timeline and process, explaining how the voices were selected and when different decisions were made, which helps rebuild trust through transparency rather than vague assurances.

It adds context about values and safeguards, such as not mimicking celebrities and working with the voice acting industry, to show the issue is being taken seriously beyond this one incident.

By sharing next steps and what will happen going forward, it shifts the story from damage control to resolution.

Want to see how brands handle the heat? Check out our crisis communication press release examples for tone, transparency, and structure tips.

22. Book Publication

A book publication press release announces your latest literary creation to the world! These announcements help authors generate interest, attract media coverage, and get the book into the hands of readers, reviewers, and booksellers.

Example:

Why this press release works:

This book launch announcement introduces the book, the authors, and the launch setting, so readers immediately understand what’s being released and who is behind it.

The release then describes the story and its themes, helping readers quickly grasp what kind of book this is and who it’s for.

It adds context by explaining the author’s mission and the unique collaboration with students and the illustrator.

The launch event and the involvement of community figures make the release feel timely and newsworthy.

Finally, it clearly states where the book can be purchased and where to find more information.

Need help getting the word out for your next book? Dive into our book press release examples to see how authors structure media-friendly announcements.

23. Music

A music press release helps your latest track, album, or tour get noticed by fans and industry insiders alike! These announcements spotlight your musical accomplishments, upcoming releases, and the unique elements that make your sound stand out from the crowd.

Example:

Why this press release works:

It opens by naming the artist and the single, so readers immediately know what’s out and who it’s from.

The release then highlights the unique angle, in this case the multi-language AI versions, which gives the story a clear hook beyond just “new song out.”

It explains the artist’s intention and the technology behind the release, helping readers understand both the creative and technical sides of the project.

A short description of the song’s theme and inspiration adds emotional context, so the music feels personal rather than just a product. Quotes from the artist give the story a human voice and reinforce why this release matters to him.

Finally, it tells readers where they can listen and what’s coming next.

Got a new song coming out? These music press release examples show you how to present the artist’s background alongside the key details of your release.

24. Podcast

Podcast press releases announce new shows, episode milestones, or notable guest appearances.

They provide key details about the podcast and explain why the update is relevant to listeners and media outlets.

Example:

Why this press release works:

This Just Jelly Podcast press release makes it clear what kind of conversations the podcast offers and who it’s for, so readers quickly understand the theme and tone of the show.

It uses the award recognition as a timely hook, which gives the story news value beyond simply promoting the podcast. By describing the host, the format, and the type of guests and topics covered, it helps readers picture what listening to the podcast is actually like.

Quotes from the host add personality and credibility, while examples of community impact and audience growth show that the podcast has real reach and relevance.

It also tells readers where they can listen and how to get involved.

While there’s no clear cookie cutter for how a press release should look like, remember to stick to the press release format and requirements. So next you need to go forth and distribute your press release.

But…

Where You Can Publish a Press Release?

The answer is right here at MarketersMEDIA Newswire.

We partner with over 550 top media outlets, including Yahoo News, Business Insider, Barchart, Benzinga, and others, offering cost-effective distribution solutions at affordable prices.

Getting started is very easy, just follow these three steps:

Sign up for an account.
Login and choose your desired plan.
Submit your first press release.

It’s that simple. With this guide on how to write a press release, you should have everything you need to write your own press release and start distributing.

And once it’s out there, remember to amplify your announcement further by following up with supporting blog post content like shown in this sample blog post.

What’s your next big announcement?

Think about your latest achievements or upcoming events and let MarketersMEDIA Newswire help you share your story with the world.