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02 April, 2025
You don't need a TED Talk or a bestselling book to become a thought leader. Some of the most trusted voices today aren’t on big stages at all. They’ve built credibility by consistently showing up with useful insights—often through LinkedIn…
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28 March, 2025
Let’s face it: journalists are busy people. They receive hundreds of press releases daily, and most end up in the digital trash bin. But here's the good news: a well-crafted press release can help you gain the media coverage and…
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04 March, 2025
Opening a new business location? Congrats! A thoughtful grand opening press release helps spread the word to local media, potential customers, and community members about your new venture. This guide walks you through creating an announcement that communicates your key…
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22 January, 2025
Media relations is a critical part of any organization’s communication strategy. It’s how businesses, nonprofits, and even individuals connect with journalists and media outlets to share their stories. Think of it like a bridge—your organization on one side and the…
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09 January, 2025
Hey - so you need to write a press release. You've got news to share, but you want to make sure it actually gets read and picked up. A good press release isn’t just about slapping together a few sentences…
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29 September, 2024
Press releases are an opportunity for brands, businesses, and organizations to reach their target audience through the media. Although many might deem press releases as being less important, especially with the explosion of social media and digital transformation, they can…
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25 September, 2024
Stop writing your press releases—at least, not the way you’re used to. Too many people focus only on the writing: How do I write a catchy headline? How do I write a magnetic announcement? But in today’s online world, your…
