Catch up with the industry’s latest trends in marketing and news publishing.
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15 August, 2013
Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify…
07 August, 2013
Pitching the media and developing a close relationship with media contacts is a skill that takes time to develop. You might fail many times in trying to foster closer media relations, but keep in mind that every mistake is a…
02 August, 2013
Media Kit In order to conduct your publicity campaign in an effective manner your company needs a media kit. Whatever your field, a media kit can prove truly effective. If you are an author you will want samples of your…
29 July, 2013
Do you know how often your product is mentioned on Twitter or Facebook? When you do an internet search on your brand, do you see results close to the top of the results? Do you have a Social Media presence?…
25 July, 2013
Getting a good return on investment, or ROI, for anything that your business does should be one of your top priorities. Why put the time and effort into doing something for your business if it isn't going to offer a…
19 July, 2013
The press release offers your company an opportunity to showcase a new service, or draw attention to a new brand, promote a new appointment in the Board of Directors, launch a new product, and more. Everyone who has written a…
15 July, 2013
The internet has been just as revolutionary to the journalism industry as the invention of the printing press, the radio, or television. All of these inventions led to a major shift in the journalism industry, changing the way that people…
