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09 May, 2025
What Is IMC? An Introduction to Integrated Marketing Communication
Marketing has transformed dramatically over the past decade. Back then, you'd place an ad in the newspaper, maybe sponsor a radio segment, and call it a day. Today, brands now connect with audiences across countless touchpoints—social media, websites, email, physical…
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06 May, 2025
How to Establish Credibility in PR
Being seen is easy in our media-saturated world. But being believed? That's the real challenge. Trust no longer comes freely. One inflated claim or vague message can undo years of goodwill. Every announcement, blog post, or press interaction shapes how…
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Resource Featured
05 May, 2025
What is a PR Team? Roles, Skills, and How to Build One
Imagine this: You’re scrolling through the headlines, and one story grabs your attention. A once-struggling brand has become the darling of the business world, thanks to a perfectly timed campaign that got everyone talking. Was it just luck? Not quite.…
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05 May, 2025
10 Steps To Brand Yourself As An Authority In Your Niche
The only real way to establish yourself in the minds of your customers, the general public, and in the SERPs is to set your website up as a serious brand. An ironclad brand with a history of credibility and quality…
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25 April, 2025
How to Measure the Effectiveness of a Press Release
There’s a difference between sending out a press release and knowing if it actually did anything. It might have been picked up. It might have been seen. But did it lead to the outcome you wanted? By measuring the impact…
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16 April, 2025
How To Get More Media Coverage For Your Brand
Imagine this: a well-respected news outlet features your business, product, or expertise. Suddenly, your website traffic surges, your brand recognition skyrockets, and sales inquiries flood your inbox. This is the power of media coverage. But what is media coverage, exactly?…
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Resource Featured
15 April, 2025
How to Write a Company Milestone Press Release (Examples + Templates)
Company milestones are worth sharing. Whether it’s your fifth year in business, 100,000th customer, or first international office, these are moments that show progress. But milestones don’t speak for themselves. A press release helps you document the achievement, show credibility,…
