80+ Press Release Ideas for Every Objective

Getting exposure for your business can seem like an overwhelming task at times.

It’s hard to just even get started, and that’s because one problem every entrepreneur faces is not knowing what they should write about in their press releases.

But don’t let that stop you from sending press releases because that can mean many missed opportunities for traffic and conversions.

Besides, every business has a story… things you are already doing that are worthy of attention. The media needs to know this. Your customers need to know this.

Really, this is how your branding can be build up because it is through understanding the business stories that create value for your business.

That’s why to inspire and make sure you stand out in the crowd, here are 90 press release ideas that any business can adopt.

1. Boost Brand Awareness

Strengthening your brand's presence requires a steady, consistent approach. These ideas will help put your company on the radar, creating familiarity with your name and what you offer.

• 1. Launch:  Announce a new product or service to inform your audience about what’s now available and how it benefits them.
• 2. Partnership: Share news about teaming up with another company, showing how this partnership strengthens what you can offer.
• 3. Event: Promote an upcoming event, webinar, or workshop that provides an opportunity for your audience to engage with your brand and learn more about your expertise.
• 4. Milestone: Celebrate a big moment like an anniversary or major achievement, sharing how far your company has come.
• 5. Award: Announce recent awards or recognitions, showcasing the credibility and accomplishments of your business.
• 6. Sponsorship: Share your involvement in sponsoring an event or cause that reflects your brand’s values.
• 7. Market Entry: Announce your expansion into a new market or region, signaling your company’s growth and strategic plans to serve a broader audience.
• 8. Influencer Collaboration: Reveal a collaboration with an influencer who resonates with your audience, bringing fresh attention to your brand.
• 9. Rebranding: If you’re rebranding, share the changes with your audience to keep them updated and engaged.
• 10. Employee Initiative: Highlight a new initiative focused on your team, like a workplace improvement or development program, showing you value your team.

2. Increase Sales or Demand

Everyone loves a good deal. By announcing promotions, new products, or bundles, you’ll get potential customers excited enough to whip out their wallets.

• 11. Limited Time Offer: Announce a special deal with a deadline to get people moving and making purchases sooner rather than later.
• 12. Product Bundle: Offer a bundle deal where customers can get more for less by buying multiple products or services together.
• 13. Flash Sale: Share news of a quick, limited-time sale that encourages customers to act fast before the discounts disappear.
• 14. Holiday Promotion: Offer a seasonal discount or package tied to an upcoming holiday, giving people a reason to shop.
• 15. Referral Program: Launch a referral program that rewards customers for bringing in new business, creating a win-win for both parties.
• 16. Seasonal Discount: Offer discounts tied to specific seasons or trends, tapping into what’s popular at the moment.
• 17. Free Trial: Give potential customers a no-strings-attached way to try out your product or service before committing.
• 18. Upgrade Opportunity: Offer existing customers a chance to upgrade to a premium version at a special price, making it a deal they don’t want to miss.
• 19. Early Access: Let your most loyal customers get early access to new products or services, creating excitement and a feeling of exclusivity.
• 20. Limited Edition: Announce a limited-edition product or service, encouraging customers to act fast before it’s gone for good.

3. Build Thought Leadership

These press releases help you sound like the expert you are, sharing your insights and knowledge with the world.

• 21. Research Report: Share findings from original research or a survey your company conducted, positioning you as a source of valuable insights.
• 22. Industry Predictions: Give your take on where the industry is heading and what trends people should watch for in the coming year.
• 23. White Paper Release: Announce the release of a white paper that dives deep into a key topic in your field, showing your in-depth understanding.
• 24. Keynote Announcement: Let people know a leader from your team will be delivering a keynote at an event, putting your expertise front and center.
• 25. Case Study: Share a case study showing how your company solved a specific challenge, giving real-life proof of what you can do.
• 26. Panel Participation: Highlight your spot on an industry panel, letting people see you’re a trusted voice in the conversation.
• 27. Thought Leadership Article Series: Kick off a series of articles or blog posts that share your perspective on important industry topics.
• 28. Podcast or Webinar: Share your participation or launch of a podcast or webinar where you discuss relevant topics and engage with the community.
• 29. Trend Analysis: Publish an analysis of emerging trends in your industry, showing how your company stays ahead of the curve.
• 30. Industry Award: Announce an industry award win that showcases your leadership and contributions, adding credibility to your name.

4. Attract Investors

Big moves deserve attention. These press releases provide the details investors look for—growth, potential, and solid plans. It’s your chance to show them why your company’s future looks promising.

• 31. Funding Round: Announce a successful funding round, sharing the details and how you plan to use the new capital to fuel growth.
• 32. Acquisition: Let investors know about your latest acquisition and how it fits into your big-picture strategy.
• 33. Merger: Announce a merger and explain how it strengthens your company’s position or opens new opportunities.
• 34. IPO Announcement: Share the news of going public and outline the details of the initial public offering.
• 35. Investor Day: Announce an upcoming investor day or earnings call, giving potential investors a chance to learn more about your company’s financials.
• 36. Financial Results: Share your latest quarterly or annual financial results, highlighting the wins and explaining the numbers.
• 37. Expansion Plan: Announce a major expansion, like entering a new market or launching a new product line, to show your growth potential.
• 38. Key Hire: Highlight the addition of a high-profile executive or board member, showing you’re strengthening your leadership team.
• 39. Secured Investment: If you've landed series funding, angel investment, or venture capital, a press release is a great way to show your progress and potential.
• 40. Dividend Announcement: Let investors know about any dividends you’re planning to distribute, keeping them engaged and informed.

5. Improve Customer Trust and Loyalty

Trust takes time. But these press releases? They help speed things up a bit. These press releases let your customers know you’re here for the long haul, sharing stories and updates that reinforce your reliability and commitment.

• 41. Customer Story: Share a success story from one of your happy customers, showing how your product or service made a real difference for them.
• 42. Testimonial Spotlight: Highlight a glowing review or testimonial from a well-known client to build credibility and trust.
• 43. CSR Initiative: Announce a corporate social responsibility initiative, showing your commitment to causes that matter.
• 44. Customer Service Award: Share any recent awards or recognition your company has received for outstanding customer service.
• 45. Data Security: Reassure customers by announcing new data protection measures or privacy updates.
• 46, Crisis Management: Explain how your company successfully handled a recent challenge, being transparent about the steps taken to resolve the issue.
• 47. Product Improvement: Announce improvements or updates to an existing product, showing customers you’re listening to feedback and making things better.
• 48. Policy Update: Keep customers in the loop by announcing any changes to company policies that affect them, especially if it benefits their experience.
• 49. Product Recall: Be upfront by announcing a product recall and explaining what you’re doing to fix the issue, building trust through honesty.
• 50. Community Support: Highlight your company’s involvement in community service or charitable activities, demonstrating your commitment beyond just business.

6. Announce Innovations

Something new and exciting on the horizon? Let your audience in on it. These press releases bring fresh features, updates, or innovations into the spotlight, keeping people engaged with what’s next.

• 51. New Product Feature: Announce a fresh feature that makes your product even better, giving your customers something to get excited about.
• 52. Patent Filing: Share news about a recently filed or granted patent, showing you’re at the forefront of innovation.
• 53. AI Integration: Let everyone know you’re integrating artificial intelligence into your products or services, bringing advanced tech into the mix to improve performance.
• 54. Prototype Launch: Reveal a new prototype, offering a sneak peek at what’s coming next in your product lineup.
• 55. Research Breakthrough: Announce a breakthrough your company made in research or development that moves the industry forward.
• 56. Beta Test Opportunity: Open the door to your beta test. Let your customers be part of the development process and try new features before anyone else.
• 57. Tech Upgrade: Share news about significant technical upgrades to your existing products, keeping your customers up to date.
• 58. New Software Release: Announce the release of new software or an app update, highlighting how it improves the user experience.
• 59. IoT Integration: Let your audience know you’re stepping into the Internet of Things (IoT) space with new connected devices or systems. 
• 60. Sustainability Tech: Announce a new technology or process your company has developed that promotes sustainability and reduces environmental impact.

7. Enhance Employer Branding

Your team deserves recognition. Highlighting what makes your company a great place to work can attract top talent and boost morale. These press releases give a glimpse into your company culture and achievements.

• 61. Best Workplace Award: Announce any recognition you’ve received as a top workplace, showing potential hires why they should join your team.
• 62. Flexible Work Policy: Show how you’re making work-life balance easier with flexible or remote options for your team.
• 63. Team Building Event: Talk about a recent team-building activity or retreat, showing your focus on fostering a positive work environment.
• 64. Leadership Training: Mention any leadership programs that help your employees level up their skills and careers.
• 65. Mental Health Support: Explain how you’re supporting your team’s mental health with new programs or resources.
• 66. Diversity and Inclusion Initiative: Announce a new program or policy aimed at promoting diversity and inclusion in the workplace.
• 67. Employee Spotlight: Feature an outstanding employee or team, giving recognition where it’s due and highlighting the people who make your company great.
• 68. Remote Work Success: Share how your company is thriving with remote work, proving you can adapt and still get things done.
• 69. Workplace Innovation:  Talk about any cool new tools or office setups that are making work smoother and more enjoyable for your team.
• 70. Employee Satisfaction Survey: Show what your team is saying about the workplace and how you’re making things even better for them.

8. Promote Sustainability Efforts

Show your audience what your company stands for through initiatives and efforts that reflect your core values.

• 71. Carbon Footprint Reduction: Talk about how your company is cutting down on its carbon footprint and why it matters.
• 72. Sustainable Supply Chain: Let your audience know how you’ve improved sustainability across your supply chain, making your processes more eco-friendly.
• 73. Eco-Friendly Product Launch: Introduce a new product that uses sustainable materials or production methods.
• 74. Waste Reduction Initiative: Detail your efforts to cut down on waste, either in your operations or by creating products that generate less waste for customers.
• 75. Energy Efficiency Upgrade: Talk about energy-saving upgrades in your facilities or processes, helping reduce both your environmental footprint and costs.
• 76. Sustainable Partnership: Talk about a collaboration with an environmental organization or partner to work on sustainability projects.
• 77. Recycling Program: Launch or expand a recycling initiative, either internally or for customers, making it easier to recycle your products or materials.
• 78. Green Office Certification: Share the news of earning a green office or building certification.
• 79. Sustainable Packaging: Announce the switch to eco-friendly packaging for your products.
• 80. Environmental Awareness Campaign: Get your audience involved in an environmental campaign, encouraging them to take action alongside your company.

9. Address Crisis or Issue Management

When things go off track, clear communication is key. These press releases focus on addressing problems and providing solutions, helping you maintain transparency and protect your reputation.

• 81. Public Apology: Address a mistake head-on with an apology and explain what’s being done to make things right.
• 82. Issue Resolution: Update your audience on how a recent problem has been fixed, giving clear steps on what happened and how it was resolved.
• 83. Product Recall: If there’s a recall, be transparent about it. Explain why it’s happening and how customers can get help.
• 84. Data Breach Response: Talk about the actions your company is taking after a data breach to protect customer information going forward.
• 85. Operational Delay: If something’s running late, give a straightforward explanation, so customers know what to expect.
• 86. Negative PR Response: Address any negative press or false claims, calmly setting the record straight and clarifying your position.
• 87. New Safety Measures: Share updates on how you’re improving safety after a workplace incident or customer issue.
• 88. Regulatory Compliance: If you’re adjusting to new regulations, let your audience know how you’re staying compliant and why it’s important.
• 89. Leadership Change: If there’s a shift in leadership during a tough time, explain how the new team is handling the situation.
• 90. Community Support During Crisis: Show how your company is helping the community during a larger crisis, like a natural disaster or pandemic.

Focus on Your Press Release Angle

Once you find the perfect angle for your story, you need to keep your press release slim and straightforward.

Remember, your reader’s expectation for a press release is quick, and he or she will only fork out a limited amount of time to view your story.

So limit your press release to just 500 words to keep it straightforward. Get rid of any unnecessary details that don’t add value to the story.

Focus on answering the who, what, when, where, why, and how. Also, add a credible quote from your business owner to enhance your story, and let the reader know why your story is relevant and why they should care.

On the other hand, if none of these angles fit your small business…

it’s time to create news—

donate to a charity or innovate your product and remember to write a press release!

If you find yourself having extra details that don’t seem to fit within your press release, publish another press release later on.

Remember, a press release is never a one-time thing. It takes constant effort to build and establish consistent branding and messaging for small businesses. For a deeper dive into crafting press releases for various occasions, check out our in-depth press release examples blog post.

Last but not least, here are some questions you can ask yourself to discover more creative press release angles and ideas.

• Can I tie my company with current events and popular news stories?
• Is there a different spin I can put on an old news story?
• Do we have any interesting statistics or case studies we can release?
• Are there any industry trends we can comment on?
• What problems are we solving that our competitors aren’t?

And there you have it! If you think we missed any great ideas, feel free to share your suggestions.