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03 July, 2013
A Cloak of Many Colors They can be In-House, on retainer, or hired on a per-assignment basis. You can hire an outside agency, large or small, and with any number of specialties. One agency may specialize in media relations, another…
27 June, 2013
If you are looking to promote your company, then consider using a press release. A press release remains one of the most effective means of promoting any company, whether it is a new company, an old company that has been…
25 June, 2013
Know Your Local Media The likelihood that your Press Release or media pitch will be picked up has everything to do with the journalists you target to receive them. How do you choose? What do you look for? Selecting the…
20 June, 2013
Your company is seeking help with Public Relations. You want more print media exposure, a unified web presence incorporating Facebook and Twitter. It would be nice to host quarterly media events at your facility and as President and CEO, you…
14 June, 2013
Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…
06 June, 2013
Growth, expansion, and development are some of the most significant priorities of any major business. Business development is a broad term that refers to the many ways in which a business attempts to grow, develop and expand. There are many…
29 May, 2013
Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story.…
