Catch up with the industry’s latest trends in marketing and news publishing.
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02 February, 2025
Launching a new product is an exciting milestone, but getting the word out effectively is key to its success. A well-written press release can do just that, making an impression, informing the audience, and creating interest in what you’re bringing…
27 January, 2025
A career in public relations (PR) is perfect for those who enjoy storytelling, building relationships, and managing how the world sees a brand. Public relations specialists focus on creating a positive image for their clients or organizations, whether by crafting…
24 January, 2025
Your brand's reputation can take a hit faster than you can hit "send" on a social media post. One negative review, a poorly timed comment, or a customer service mishap can quickly spiral online. And it’s not just small businesses…
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22 January, 2025
Media relations is a critical part of any organization’s communication strategy. It’s how businesses, nonprofits, and even individuals connect with journalists and media outlets to share their stories. Think of it like a bridge—your organization on one side and the…
16 January, 2025
When sharing news with journalists and media outlets, you'll likely use one of two key tools: a media advisory (also called a press advisory) or a press release (sometimes referred to as a news release or media release). Many communication…
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09 January, 2025
Hey - so you need to write a press release. You've got news to share, but you want to make sure it actually gets read and picked up. A good press release isn’t just about slapping together a few sentences…
05 December, 2024
Press releases remain a key communication tool for businesses, organizations, and individuals aiming to share news with the world. But in a media ecosystem dominated by algorithms, SEO rankings, and digital distribution, a traditional press release no longer guarantees visibility.…
