Catch up with the industry’s latest trends in marketing and news publishing.
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13 February, 2019
A blog post and a press release are two very different things. It used to be that when something wasn’t newsworthy enough to send to media outlets, you’d just slap the news on a blog post. However, things no longer…
25 January, 2019
Headline, body, and contact info --- these are the ingredients to writing a press release. The task by nature, is almost formulaic. All you need to do is fill in the blanks to some news release template, and you are…
31 March, 2018
A successful press release reaches its audience… and that is the reason why we began distributing our press releases to Vertical News Network (VNN). The emerging media house is home to more than 195 authoritative media channels that are separated…
26 February, 2018
A press release has long been an essential tool in the arsenal of public relations and serves as an announcement to the media. A press release helps you break and shape stories surrounding your business, attracting attention and, in the…
02 February, 2018
Trust is an essential component in all marketing and promotion in the 21st century. There may have been a time when people were ready to trust businesses simply because of their brand strength and messaging, but that time has long…
24 January, 2018
In 2015, the death of the press release was prematurely reported. While many are keen to undermine the role of the press release in a modern PR campaign, usually that’s because of an eagerness to promote an alternative service. After…
27 December, 2017
Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…
