Submit Press Release: Crafting, Distributing, and Pitching for Success

08 April, 2024

Submitting a newsworthy press release can either make or break your business visibility with readers. Crafting a compelling press release and distributing it effectively is crucial for gaining media coverage, reaching your target audience, and attracting readers interested in your story or product. Whether you're a startup trying to make waves or an established company looking to announce a new product, submitting a well-crafted press release can be the game-changer in boosting your brand's recognition and attracting potential customers. However, simply sending out a press release isn't enough; understanding the nuances of the process and optimizing your content for maximum impact is key. Stay tuned as we delve into the dos and don'ts of submitting press releases effectively.

Key Takeaways

  • Crafting a well-written press release is crucial for effectively communicating your message to the media and the public.
  • Selecting the right distribution services can significantly impact the reach and visibility of your press release.
  • Following a structured submission process and using press release templates can streamline the distribution process and ensure consistency.
  • Avoiding common mistakes such as typos, inaccuracies, and irrelevant content is essential for maintaining credibility and engagement.

Press Release Importance

SEO Boost

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Press releases play a crucial role in SEO optimization by securing backlinks from authoritative websites. By strategically integrating relevant keywords, you can enhance your online visibility. Leveraging press release distribution services further boosts search engine rankings.

  • Gain valuable backlinks
  • Strategic keyword integration
  • Enhance online visibility

Drive Traffic

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Promote events or exclusive offers through press releases to drive local foot traffic to physical stores. Include website links in press releases to increase online traffic and attract potential customers searching for industry-related information.

  • Promote events/offers locally
  • Increase website traffic
  • Attract industry-related audience

Sales Generation

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Create interest in new products or services through compelling press releases. Boost sales by instilling a sense of urgency in the content and highlighting unique selling points to drive customer engagement and ultimately, sales.

  1. Generate interest with new products/services
  2. Instill urgency in content
  3. Highlight unique selling points

Crafting Press Releases

Compelling Content

The Ultimate Guide to Storytelling

Craft press releases by weaving engaging storytelling that captures the reader's attention from the start. Incorporate relevant statistics, impactful quotes, and compelling visuals to enhance the overall appeal of your press release. Ensure that the content is concise, informative, and directly addresses the interests of your target audience.

  • Utilize engaging storytelling techniques
  • Include impactful quotes and relevant statistics
  • Enhance with compelling visuals

Crafting a press release with compelling content involves capturing the essence of your message in a way that resonates with readers. By incorporating real-life examples and personal anecdotes, you can create a connection that makes your press release more memorable.

Irresistible Headlines

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Create headlines that are impossible to ignore, drawing readers in with their captivating nature. Use powerful words and action-oriented verbs to instill a sense of urgency and importance in your headlines. Keep them clear, concise, and directly related to the main message you want to convey through your press release.

  • Craft attention-grabbing headlines
  • Utilize power words and action verbs
  • Maintain clarity and relevance

Irresistible headlines are like magnets, attracting readers to delve deeper into your press release. By posing thought-provoking questions or teasing intriguing information in your headline, you can pique curiosity and drive engagement with your content.

Choosing Distribution Services

Top Services Overview

If you're looking to gain visibility for your business or brand, submitting a press release to MarketersMEDIA can be a powerful tool in your marketing strategy. MarketersMEDIA is a reputable platform that allows you to distribute your press releases to a wide audience of bloggers, and news outlets.

By submitting a press release to MarketersMEDIA, you can increase the chances of your news being picked up by major media outlets, leading to increased brand exposure and credibility. Additionally, MarketersMEDIA offers various distribution packages to suit your needs and budget, making it a cost-effective option for getting your message out there.

Submitting a press release to MarketersMEDIA is easy and straightforward. Simply create an account, write your press release following their guidelines, and choose the distribution package that best fits your goals. From there, sit back and watch as your news reaches a larger audience and generates buzz for your business.

Press release distribution services have significant pros, such as expanding media coverage and boosting brand recognition. However, it's essential to weigh the potential cons, like costs associated with these services and the risk of oversaturation in the market. By carefully considering the benefits against the drawbacks, you can make an informed decision on leveraging distribution services.

Pitching Your Release

Crafting a Press Release

When it comes to submitting a press release, the way you craft your message can make all the difference in whether or not it gets picked up by media outlets. MarketersMEDIA is a great platform to help you distribute your press release effectively. Here are some key tips for crafting a press release that will catch the attention of readers:

  • Start with a strong headline that grabs attention and clearly conveys the main point of your press release.
  • Keep your press release concise and to the point, focusing on the most important information first.
  • Include quotes from key stakeholders or experts to add credibility and provide additional context.
  • Make sure your press release is well-written, free of errors, and follows AP style guidelines.
  • Include multimedia elements like images or videos to make your press release more engaging and shareable.

By following these tips and utilizing the resources available on platforms like MarketersMEDIA, you can increase the chances of your press release getting noticed and picked up by media outlets. Remember, the goal is to craft a compelling and newsworthy story that will resonate with your potentia audiences.

Timing Matters

Timing plays a significant role in the success of your press release. Coordinate the release with industry events or trends for maximum impact. Avoid sending out press releases during major holidays or busy news days. Optimal visibility and engagement are achieved by scheduling releases strategically according to your target audience's behavior.

To ensure your press release reaches the right audience at the right time, analyze when your target demographic is most active online or consuming news. For instance, if your target audience consists of young professionals who are active on social media in the evenings, schedule your release accordingly for better reach and engagement.

Submission Process

Submitting a press release with MarketersMEDIA is a straightforward process that can help you reach a wider audience and increase your brand's visibility. To get started, simply visit the MarketersMEDIA website and create an account. Once you have an account, you can easily navigate to the submission page where you can input all the necessary information for your press release.

Make sure to provide a catchy headline, a compelling summary, and all the relevant details about your announcement. Include any multimedia elements such as images or videos to make your press release more engaging. Once you have filled out all the required fields, you can preview your press release before submitting it for review.

After submission, the MarketersMEDIA team will review your press release to ensure it meets their guidelines and standards. If everything looks good, your press release will be published on the MarketersMEDIA website and distributed to their network of media outlets. This can help you get the exposure you need to reach your target audience and achieve your PR goals.

Avoiding Common Mistakes

Wrong Audience

Identifying and avoiding sending press releases to irrelevant media outlets is crucial for the success of your PR campaign. When you customize your press release distribution list, you are essentially tailoring your message to reach the right audience. This means that you need to carefully select the media outlets that are most likely to be interested in your news. For example, if you have a new tech product to announce, it wouldn't make sense to send your press release to a fashion magazine. By focusing on relevant media outlets, you increase the chances of getting your news picked up and covered by bloggers who cater to your target market.

Moreover, customizing your press release distribution list allows you to build relationships with media professionals who are interested in your industry or niche. When you consistently provide them with valuable and relevant content, they are more likely to pay attention to your future announcements and potentially even reach out to you for interviews or collaborations. This personalized approach not only helps you get better media coverage but also strengthens your brand's reputation as a reliable source of information within your industry. In addition, by targeting specific media outlets that align with your brand and messaging, you can also improve your search engine rankings. When reputable websites publish your press releases, they create backlinks to your website, which signals to search engines like Google that your site is trustworthy and authoritative. This can help boost your website's visibility in search results, making it easier for potential customers to find you online. Therefore, taking the time to customize your press release distribution list is a strategic move that can have a significant impact on the success of your PR efforts. By focusing on relevance, building relationships with key media contacts, and improving your SEO through targeted outreach, you can maximize the reach and effectiveness of your press releases.

Lacking Newsworthiness

To make your press release more appealing to the media and readers, it's important to consider the timeliness and relevance of the topics you cover. By focusing on current trends or issues that are of interest to your target audience, you can increase the newsworthiness of your press release. This means incorporating unique angles, data, or insights that set your content apart from others in the industry. For example, you could include statistics or research findings that support your key message, making your press release more credible and engaging.

By addressing timely topics and providing valuable information, you can capture the attention of journalists and readers alike, increasing the chances of your press release being picked up and shared across different media platforms. Remember, staying up-to-date with the latest trends and issues in your industry is crucial for creating press releases that resonate with your audience and generate buzz around your brand.

Missing Contact Info

Before submitting your press release, it is crucial to thoroughly review the contact information you have included. Make sure that all details such as email addresses, phone numbers, and physical addresses are accurate and up-to-date. This step is important because if your contact information is incorrect or missing, it could result in missed opportunities for potential customers or media outlets to reach out to you. Additionally, having a clear and easily accessible section dedicated to contact information within your press release is essential.

This section should be prominently displayed so that readers can quickly find it if they need to get in touch with you for further inquiries or collaborations. To ensure the effectiveness of your contact details, it is advisable to test each one before distribution. By doing so, you can verify that all provided contact information is functional and leads to the intended communication channels. This proactive approach can help prevent any communication barriers and ensure that interested parties can easily connect with you.

Press Release Templates

Free Templates

Explore free press release templates available online to streamline your content creation process. These templates serve as a foundation for your press release, ensuring you cover all essential elements. By utilizing these resources, you can save time and effort in crafting a well-structured press release.

Customize pre-designed templates with your brand information and press release content. This customization allows you to tailor the template to suit your specific announcement or news. Incorporating your branding elements ensures that the press release aligns with your company's identity and messaging.

Utilize templates to maintain consistency in formatting and structure across different press releases. Consistent formatting helps establish a professional image for your company and enhances readability for readers. By using templates, you can ensure that each press release follows a standardized layout, making it easier for recipients to navigate the information.

Maintaining Relationships

Post-Submission Tips

After you submit a press release, it is important to keep an eye on how well it is doing. This means checking to see how many people are reading it and sharing it with others. By monitoring the performance of your press release, you can understand if it is reaching the right audience and generating the desired buzz.

Tracking engagement levels involves looking at how many people are interacting with your press release. This includes actions such as clicking on links, sharing the content on social media, or leaving comments. By analyzing these interactions, you can gauge the level of interest and impact your press release is having. It's also essential to monitor media coverage that your press release receives.

This includes keeping track of which news outlets or websites have picked up your story and shared it with their audience. Media coverage can significantly amplify the reach of your message and help in building credibility for your brand or company. Furthermore, analyzing feedback and metrics from your public relations campaign can provide valuable insights for future strategies. By understanding what aspects of your press release resonated well with the audience, you can tailor your approach for better results in the future.

Similarly, identifying areas that need improvement allows you to refine your communication tactics and enhance the effectiveness of your press releases. In conclusion, monitoring the performance of your press release and analyzing its impact are crucial steps in maximizing the success of your public relations efforts. By leveraging data and feedback, you can continuously optimize your strategies and ensure that your messages are effectively reaching and engaging your target audience.


You've learned the crucial steps to create and distribute an effective press release, from crafting engaging content to targeting the right audience and submitting it through reputable services. Remember, a well-crafted press release can boost your brand's visibility, attract media attention, and enhance your credibility. By following these guidelines and avoiding common mistakes, you can maximize the impact of your press releases. Utilize the provided templates as a foundation for your releases and maintain proactive communication with media contacts to increase your chances of coverage.

Frequently Asked Questions

What is the importance of press releases in marketing strategies?

Press releases are crucial for gaining media coverage, enhancing brand visibility, and reaching a broader audience. They help establish credibility, announce newsworthy events or products, and improve SEO through backlinks.

What are common mistakes to avoid when submitting press releases to media outlets, publishers, and for publicity?

Avoid using jargon, writing lengthy content, neglecting the headline's impact, and forgetting to include contact information. Ensure your press release is newsworthy, error-free, and tailored to the target audience.

Are there any templates available for crafting a press release for publications, publishers, and publicity?

Yes, there are various press release templates online that can guide you in structuring your content effectively. Templates typically include sections like headline, dateline, lead paragraph, body content, boilerplate, and contact information.

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