Best Press Release Distribution Services: Top Picks for Every Business Need

If you’re looking to get your press release in front of the right journalists and media outlets, you’ve come to the right place.

With so many distribution platforms available, it can be tough to determine which one is the best fit for your needs.

To make things easier, we've rounded up the best press release distribution services tailored to different needs. From services that offer budget-friendly plans to those with extensive journalist email databases and customization options, here are the top choices to help you get your message heard.

Best for Public Company: PR Newswire

PR Newswire, part of Cision, is a top choice for public companies looking to maximize their reach and impact through press release distribution. They’ve been around for a while and have a solid reputation for getting press releases in front of the right eyes.

With a network that includes thousands of media outlets and millions of influencers and journalists across 170 countries, PR Newswire makes sure your news reaches a global audience. This makes it particularly effective for public companies aiming to connect with investors, media, and other key stakeholders.

One of PR Newswire’s standout features is its Multimedia News Release (MNR), which allows users to create interactive, visually appealing landing pages incorporating images, videos, infographics, CTA buttons, and live social media feeds. This multimedia approach can help brands capture attention and increase engagement with their releases.

Beyond distribution, PR Newswire offers additional services like content creation, media monitoring, insights, and social listening, providing a comprehensive PR solution. They also offer unique advertising options, such as outdoor ads in high-traffic areas like Times Square and airport terminals in major cities like Paris and Tokyo.

While PR Newswire excels in providing extensive reach and sophisticated tools, it’s important to know that their services come with a hefty price tag. Pricing details aren’t readily available online, but based on what we know, they are definitely on the higher end. Plus, there might be additional membership fees that could quickly add up, making it difficult to get a clear understanding of the total cost upfront.

This lack of transparency in pricing, combined with the higher costs, can be a major drawback for companies that are budget-conscious or need to justify expenses to stakeholders. Despite these limitations, PR Newswire’s expansive network and advanced features make it a preferred choice for well-established public companies that can afford to invest heavily in their media presence.

Best for Bang for the Buck: MarketersMEDIA Newswire

If you're looking for a press release distribution service that offers great value for your money, MarketersMEDIA Newswire is definitely worth checking out.

With over 12 years of experience under its belt, MarketersMEDIA Newswire knows a thing or two about getting your news in front of the right people. They've published over 450,000 press releases and serve a global market, reaching 160 countries.

MarketersMEDIA Newswire connects your press releases to more than 580 media outlets, including big names like Business Insider, AP News, and The Globe and Mail—many of which are typically only accessible through more expensive solutions.

This extensive and credible network not only ensures wide coverage but also helps boost your website's domain authority with backlinks from high-authority sources, making it a strong choice for those looking to enhance their SEO and online visibility.

Besides, MarketersMEDIA Newswire doesn’t nickel and dime you for features like including images or increasing word count—options that can drive up the cost significantly with other PR distribution services. This all-inclusive approach allows businesses to reach new markets and potential buyers affordably, building credibility and showing potential customers that you’re a trustworthy and reliable choice in your industry.

Pricing starts at just $189 per release, making it a budget-friendly option for many businesses. Plus, if you have specific needs, MarketersMEDIA Newswire offers custom plans and packages. You can reach out to their sales team to tailor a solution that fits your goals and budget.

With its solid media reach and affordable pricing, MarketersMEDIA Newswire offers a great balance of cost and exposure, making it a smart choice for businesses looking to get the most value out of their press release distribution.

Best for Budget: 24-7 Press Release Newswire

24-7 Press Release Newswire is a highly popular and budget-friendly option for press release distribution.

Starting at just $29 per release and going up to $419 depending on the package, this platform caters to businesses that want to expand their public exposure without spending a fortune. With nearly 20 years of experience and almost half a million press releases distributed, 24-7 Press Release Newswire has proven itself as a reliable choice.

The platform is designed to be user-friendly, with a cloud-based system and strong tracking capabilities to help you monitor your press release's impact. Their Visibility Boost package, which costs $49, is perfect for those on a budget. It allows you to attach up to four images or documents, giving you a great starting point for getting your news out. For more extensive exposure, the Mass Media Visibility package at $419 includes up to five images or documents, along with detailed campaign results, including traffic and user interactions.

One of the key advantages of 24-7 Press Release Newswire is its robust review process, which ensures your press release meets its guidelines before distribution. The platform offers a two-day turnaround for their starter pack and next-day turnaround for more advanced packages, making it suitable for those with tighter deadlines.

While the service doesn’t offer same-day distribution or a free trial, the affordable pricing and comprehensive features make it a solid choice for small businesses looking to enhance their public relations efforts. The reports provided for each release help you understand where your story was picked up, making it easier to gauge the effectiveness of your campaign.

However, while budget-friendly, it's important to remember that you often get what you pay for, meaning you may get less reach and fewer features compared to higher-priced options. Always consider your specific needs when choosing a distribution service.

Best for Email Journalist Database: Prowly

If building solid relationships with journalists is high on your PR to-do list, Prowly might just be the tool you're looking for.

Part of the Semrush group since 2020, Prowly offers a suite of PR tools that make managing your public relations a whole lot easier. From media monitoring to PR CRM, press release distribution, and more, it’s like having a full PR toolkit at your fingertips.

One thing that makes Prowly shine is its Media Database. With this, you get access to a massive list of media contacts, making it easier to connect with the right people. And if you're not sure where to start, Prowly’s smart suggestion tool can help. It recommends the most relevant media contacts for your press releases, making your outreach more targeted and effective.

Prowly’s subscription plans start at $189 per month, which gives you a solid set of tools to work with. Plus, they offer a 7-day free trial, so you can test the waters before fully committing. This trial gives you a taste of their PR outreach capabilities, and if it fits your needs, you can jump into a monthly subscription and keep using the media database you’ve started building.

With features that help you develop content, track your media interactions, and maintain strong relationships with journalists, Prowly can be a great choice for anyone looking to streamline their PR efforts.

Best for Customization and Flexibility: MarketersMEDIA Newswire

MarketersMEDIA Newswire offers a lot when it comes to customization and flexibility, making it a great choice for marketing agencies, a press release reseller, or any business that needs a tailored approach.

Their Agency and Partnership Plan lets you create a distribution plan that fits your specific needs. Whether you want to focus on certain media outlets or avoid specific regions, MarketersMEDIA Newswire gives you the control to decide. You can even personalize your distribution reports with your own logo, which is a nice touch if you want to boost your brand's reputation.

If you're into wholesale deals, you'll love the flexibility they offer. The more you publish, the less you pay per release. This setup is perfect for those who distribute press releases regularly and want to maximize profit margins. You can mark up your reselling price as you see fit, giving you the freedom to control your business strategy.

MarketersMEDIA Newswire also offers a 365 Days Unlimited Press Release Distribution Plan. With this plan, you make a one-time payment for a whole year of unlimited press release publishing for your brand. No more worrying about budgeting for each release or making recurring purchases.

This consistent publishing strategy helps your brand maintain a strong online presence and keeps you relevant in your niche. Plus, it boosts your website’s backlink potential and improves your ranking on search engine results pages (SERPs) by distributing your news to high-domain authority media outlets.

With MarketersMEDIA Newswire’s flexible plans, coupled with their dedicated customer support, you can save time and money while keeping your brand in the spotlight. Whether you need a single release or want to publish all year round, they’ve got you covered.

All in all

Choosing the right press release distribution service can make a big difference in how your message reaches its audience.

Whether you’re a public company looking to maximize your reach with PR Newswire, a small business aiming for budget-friendly options like 24-7 Press Release Newswire, or a brand focused on building strong media relationships with Prowly, there’s a service tailored for your needs.

For those who value a great return on investment, MarketersMEDIA Newswire offers both affordability and customization, ensuring your press releases are not only widely distributed but also strategically targeted.

Consider your business goals, budget, and the level of customization you require when deciding which service to use. Each of these platforms brings something unique to the table, making it easier than ever to find a distribution service that fits your PR strategy.

If you have any questions or want to learn more about how MarketersMEDIA Newswire can help amplify your PR efforts, don’t hesitate to reach out to our customer support team. We're here to provide you with all the information you need to make the best choice for your brand's success.