s Case Study: How Grid My Business Climbed Higher in Top 10 with Press Releases

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From Top 10 to Top 5: How Press Release Help This SaaS Broke Through a Ranking Plateau

Written by Huey Yee / 26 March, 2025

If you’re already ranking on the first page of Google, you might assume your SEO journey is nearly complete. But for competitive keywords, small movements from position 7 to 4—or even from 4 to 2—can make a big difference in clicks and conversions.

That’s where Grid My Business found themselves. Already performing well, but aiming for better. With a single, strategic press release distributed via MarketersMEDIA Newswire, they secured upward movement across multiple high-value keywords.

Achievement Table
21
Keywords Improved
10
Position Jumps
24-Hour
Movement

Meet Grid My Business

Local SEO tracking tool

Grid My Business is a local SEO monitoring platform that helps businesses and agencies track Google Maps rankings across multiple locations. Their dashboard makes it easy to visualize ranking fluctuations, analyze competitor positions, and uncover local pack opportunities.

Single Row Table
Region: APAC Industry: Software-as-a-Service (Local Search Engine Optimization) Use Case: Product Update Press Release

The Challenge

Grid My Business had already secured Top 10 rankings for several of its core keywords. That’s typically considered a win. But as any SEO knows, the fight doesn’t end at the Top 10—it gets harder.

  • Keywords were already ranking on Page 1 but weren’t climbing further.
  • The competition was fierce, with older and better-funded players holding top spots.
  • Most conventional SEO tactics (on-page tweaks, backlinks, internal linking) had already been applied.
  • Small gains require disproportionately large efforts through typical link-building or technical updates.

They needed a way to reinforce their relevance, gain new backlinks, and build credibility—without reworking their entire SEO strategy.

The Solution

Grid My Business’s Strategic Partnership With MarketersMEDIA Newswire

To break past the ceiling, Grid My Business published a timely, keyword-optimized press release that addressed a key industry concern: Google’s recent crawl restrictions were affecting local keyword rank tracking.

The press release served a dual purpose:

  • It provided an update on Grid My Business’s restored tracking accuracy—a useful announcement for local SEO professionals.
  • It strategically targeted high-value keywords like “local rank tracker tool” and “local rank checker” to reinforce brand relevance and improve rankings.

Once published, the press release was distributed to over 550 global media outlets, including placements on Google News, Business Insider, and Benzinga.

Grid My Business’s Product Update Press Release On MarketersMEDIA Newsroom.
Grid My Business’s Product Update Press Release On MarketersMEDIA Newsroom.
Grid My Business’s Product Update Press Release On Markets Insider (Business Insider).
Grid My Business’s Product Update Press Release On Markets Insider (Business Insider).
Grid My Business’s Product Update Press Release On MSN.
Grid My Business’s Product Update Press Release On MSN.

The Results

Keyword Rankings Climbed in 24–48 Hours

After the press release went live, Grid My Business saw clear upward movement in keyword positions across multiple queries that were already ranked in the Top 10:

Grid My Business is ranking higher for local SEO keywords.
Grid My Business is ranking higher for local SEO keywords.
  • All keywords moved up—with the highest jump being 10 positions.
  • Top 5 placements were achieved for multiple high-volume, competitive terms.

Let’s take a closer look:

The keyword “local rank checker” climbed from #9 to #6 after the press release.
The keyword “local rank checker” climbed from #9 to #6 after the press release.
“local rank tracker tool” moved from #6 to #5, breaking into the Top 5.
“local rank tracker tool” moved from #6 to #5, breaking into the Top 5.
“rank tracker for local seo” advanced from #4 to #3, entering the Top 3 zone.
“rank tracker for local seo” advanced from #4 to #3, entering the Top 3 zone.

This kind of movement on Page 1 isn’t easy to achieve, and it’s especially meaningful when you’re trying to climb into those top-click zones (positions 1–3).

Wrapping Things Up

Press releases are often seen as a launch tactic—but this case proves they’re just as effective for fine-tuning already high-performing pages.

As this case shows, even small movements in the Top 10 can drive measurable SEO gains.

If you’re already on Page One, a targeted PR campaign can still:

  • Reinforce your existing keyword clusters
  • Trigger fresh crawling from Google
  • Attract backlinks and mentions
  • Push competitive terms into better positions

And the best part? The results were visible within days, not months.

Want Similar Results for Your Business?

A press release with MarketersMEDIA Newswire can give your site the boost it needs—no matter where you’re starting from.

To learn more about how MarketersMEDIA Newswire can help you, contact us at: https://marketersmedia.com/sales-enquiry-form