How to Write a Crypto Press Release (+ Free Templates)

Getting cryptocurrency projects covered in mainstream media has become increasingly challenging.

Whether you're launching a new crypto token, announcing a DeFi protocol, unveiling an NFT marketplace, or implementing blockchain solutions, media outlets now scrutinize these announcements more carefully than standard tech press releases.

This heightened scrutiny exists for good reason.

The crypto space has seen its share of volatility, regulatory uncertainty, and unfortunately, fraudulent projects. Media outlets want to protect their readers and maintain their credibility.

But here's the thing: legitimate crypto projects with solid fundamentals still deserve quality media coverage.

This guide covers:

• A proven press release framework that works across all blockchain sectors
• What editors look for when reviewing crypto announcements
• Common mistakes that can sink even strong projects
• Tips to improve your chances of getting published

And if you’re in a hurry, here are 3 easy-to-use crypto press release templates you can start using right away.

Crypto Press Release Template (Free Download)

Choose the template that fits your announcement best:

Product/Platform Launch Announcements

Perfect for unveiling a new crypto product, platform, app, or major feature updates to the market.

Funding/Investment Announcements

Ideal for sharing funding rounds, investments, or capital injections.

Partnership/Exchange Listing Announcements

Great for announcing strategic partnerships, collaborations, or new cryptocurrency exchange listings.

What Editors Look For in Crypto Press Releases

Media outlets evaluate crypto press releases through three critical lenses: legitimacy, credibility, and content quality.

#1 Legitimacy and Transparency

This carries the most weight in editorial decisions. Editors prioritize:

• Official verification from government agencies like your country's ministry of finance or commerce. This provides the strongest legitimacy signal.
• Company registration documents with verifiable business information. Editors want to confirm you're a real entity, not just a website and whitepaper.
• Verified listings on established platforms like CoinMarketCap or CoinGecko for cryptocurrency projects.
• Team information featuring real identities and professional backgrounds. Anonymous teams face immediate skepticism.
• Comprehensive documentation including detailed whitepapers and technical specifications.
• Realistic roadmaps with achievable milestones. Overly ambitious timelines often signal inexperience or deception.

#2 Credibility and Trustworthiness

Editors assess overall project credibility through:

• Third-party validation such as security audits from reputable firms, partnerships with established companies, and existing media coverage.
• Realistic claims that avoid guaranteed returns or unreasonable promises about future performance.
• Professional communication free from hype-driven language and misleading information.
• Ethical standards with no history of questionable practices or reported incidents.

#3 Content Quality Standards

Your press release must meet professional writing standards:

• Clear, concise messaging with proper grammar and spelling. Poorly written releases harm credibility regardless of project quality.
• Factual accuracy with verifiable claims and cited sources where appropriate.
• Standard press release structure that editors expect—each element serves a specific purpose in getting your crypto project noticed.

How to Structure a Crypto Press Release

Headline

Create a specific, newsworthy headline that clearly communicates your announcement. Avoid buzzwords and focus on the concrete development.

Summary

Provide a 1-2 sentence overview that captures the essence of your announcement below the headline.

Dateline

Include your city, state/country and date: "NEW YORK, NY - March 15, 2024"

Lead Paragraph

This is where you answer the big five: What happened? Who’s involved? When? Where? Why is it important?

Get to the point fast. If an editor has to read past this paragraph to figure out your story, you’ve lost them.

Example:

Body

Break your story into digestible chunks.

• For cryptocurrency projects: Focus on technology innovation, use cases, and regulatory compliance. Never include profit projections or investment advice—they’re an instant rejection trigger.
• For enterprise blockchain: Emphasize partnerships, efficiency gains, and real-world problem solving with specific metrics where possible.

Company Boilerplate

This is a short “About” section at the end. Keep it to 2–3 sentences covering your company’s name, founding date, location, mission, and website.

Contact Information

Include media contact name, email, and phone number for follow-up questions.

💡 Reminder: The downloadable crypto press release templates above are already set up with these sections in place, so you can focus on the content instead of the formatting.

And that’s it for the structure. Now, let’s look at what stops a release from getting published.

Common Pitfalls That Derail Crypto Press Releases

Several issues consistently result in rejection across media outlets.

Unrealistic promises top the list. Claims about “guaranteed returns”, "risk-free" investments, or promises to "revolutionize entire industries" trigger instant skepticism.

Anonymous teams are another deal-breaker. If team members can't be verified through LinkedIn profiles or professional backgrounds, editors will assume the worst.

Lack of transparency about technology, partnerships, or business model creates doubt about project legitimacy.

Hype-driven language filled with superlatives and exaggerated claims signals inexperience or intentional deception.

Copied content or plagiarism from other projects shows lack of originality and professionalism.

New projects claiming established success or overpromising immediate results contradict common sense about business development timelines.

Even one significant red flag can result in immediate rejection, regardless of how strong the rest of your press release might be.

Now let’s focus on the steps that help increase your approval rate.

Tips for Improving Your Approval Chances

These practical steps can streamline your review process and improve your odds of getting published:

Upload supporting documents during your initial submission. Don't wait for editors to request company registration certificates, security audit reports, and team credentials. Include everything upfront to avoid delays.

Create a simple team verification page on your website. Link directly to LinkedIn profiles, professional backgrounds, and previous work experience. Make it easy for editors to verify your team in under two minutes.

Include specific metrics and cite sources for every claim. Instead of saying “rapid user growth,” write “user base grew from 20,000 to 85,000 in the last 12 months, as reported in our Q4 product update.” Link to press releases or official announcements when possible.

Use professional writing tools like Grammarly or similar platforms to eliminate grammar and spelling errors before submission. Even minor mistakes can harm credibility.

Be responsive if editors request additional information during their review process. Quick responses signal professionalism and respect for editorial deadlines.

Include high-resolution images and logos in your submission. Many outlets prefer to have visual assets immediately available rather than requesting them later.

While these steps significantly improve your chances, managing all these requirements manually can be time-consuming—especially when you're focused on building your crypto project.

An Easier Way to Create Your Crypto Press Release

Instead of starting from scratch, you can use AI-powered tools built specifically for press release creation.

These platforms are designed around editorial requirements, helping you avoid common pitfalls and maintain professional standards from the start.

MarketersMEDIA's AI Press Release Generator makes the process simple by:

• Creating professionally structured press releases in seconds
• Training exclusively on press release writing (not general content)
• Incorporating crypto-specific compliance considerations
• Avoiding language that triggers editorial red flags
• Offering unlimited revisions and generations
• Providing direct access to 570+ media outlet distribution network

For blockchain and cryptocurrency announcements, MarketersMEDIA distributes directly to media outlets and industry publications covering this space.

Ready to get your crypto project the media coverage it deserves?

Generate your press release using our AI Press Release Generator or contact our team to get tailored help with your crypto press release strategy.

Frequently Asked Questions (FAQ)

Q: How do I make sure my crypto press release doesn’t get flagged as a securities offering?

To avoid triggering SEC-style scrutiny, the announcement should clearly describe utility and functionality rather than suggesting profit or investment returns. Use language that defines the token's role in the ecosystem and avoids claims like “guaranteed gains” or speculative financial projections, as these are instant red flags for compliance risk.

Q: What specific information must be included in a token launch press release?

A: Token launch press releases should include detailed tokenomics (allocation models, emission curves), vesting schedules and lockup periods, security audit status, governance participation details, staking incentives, and the token's specific utility within your ecosystem. Focus on technical progression rather than speculative financial metrics.

Q: What are the key elements to include in a press release for an NFT drop?

A: NFT drops target collectors and the community. The template must clearly state the concept or theme and showcase the artistic content. Crucially, it must detail the minting and release schedule, as well as the scarcity/rarity details to generate anticipation and communicate the tokenomics.

Q: What are the most common mistakes that get crypto press releases rejected?

A: The biggest mistakes are: using excessive hype and promotional language ("revolutionary," "game-changing"), lacking genuine newsworthiness, skipping legal review, targeting the wrong audience, making unrealistic promises about returns, having anonymous teams, and ignoring standard press release structure. Focus on verifiable facts and real milestones instead.

5. What are the key elements for optimizing a crypto press release for AI systems and search engines (SEO)?

A: Effective optimization requires an AI/SEO Checklist that enforces best practices like using structured data (headers, bullet points, short paragraphs) and concise, action-driven headlines (80–100 characters). You must also use descriptive naming conventions for multimedia assets (e.g., Company-Launch-2025.jpg) to facilitate accurate ingestion by AI systems.