If you have a new product or recently revamped your brand, it's crucial to amplify your presence and get seen online. Making a buzz is key to drawing attention and attracting customers, particularly when you're eager to showcase your refreshed brand.

Today, let’s talk about how SurgeGraph significantly increased its online visibility through effective press release distribution with MarketersMEDIA Newswire.

100,000+ Impressions

20x ROI

$200,000 made in first 3 months

Meet SurgeGraph

SurgeGraph is an AI & SEO tool designed to help boost a website’s organic traffic. Their brand promise is to help website owners grow their organic traffic fast and achieve the Surge Effect.

Previously known as LSIGraph, it underwent a rebranding to SurgeGraph in early 2023. Since then, SurgeGraph has been the go-to AI SEO tool for thousands of website owners and content marketers.

Headquarter: Kuala Lumpur, Malaysia

Industry: Software-as-a-Service (Search Engine Optimization)

Use Cases: Rebranding Press Release, Product Update Press Release

The Obstacles

In its formative years, LSIGraph, now known as SurgeGraph, was an SEO tool catering to a niche, close-knit community. With time and experience, their ambitions grew, fueling a desire to make a bigger impact. The transformation into SurgeGraph symbolized more than a name change; it represented their commitment to expanding their influence and sharing their unique solutions with a broader audience.

The team at SurgeGraph possessed all the elements needed for success: a product that resonated well within their community and a team that was not just dedicated but also talented. Yet, as they set their sights on larger goals, several challenges stood in their way:

1. Their influence was primarily limited to their existing community.
2. There was a struggle to make connections beyond their loyal user base.
3. Support from key influencers in the industry was minimal.
4. In the competitive landscape, the SurgeGraph name was relatively unknown.

These hurdles underscored the need for a strategic shift to propel SurgeGraph beyond its current boundaries and into a more prominent position in the SEO tool market.

The Solution

SurgeGraph’s Strategic Partnership With MarketersMEDIA Newswire

Understanding the need to extend their reach beyond their current community, the team at SurgeGraph recognized the importance of visibility in new and diverse spaces. After evaluating several approaches, they identified the distribution of press releases through MarketersMEDIA Newswire as a particularly effective strategy. 

A spokesperson from SurgeGraph highlighted that MarketersMEDIA provided an extensive distribution network, which was complemented by significant SEO benefits. 

The results exceeded their expectations. “It turned out to be the best decision we ever made; our announcement can be seen on hundreds of media outlets.” remarked one of the team members, reflecting on the positive impact this choice had in expanding their visibility and influence."

The Results

Tangible Results from MarketersMEDIA Distribution

The decision to utilize MarketersMEDIA Newswire for press release distribution yielded remarkable results for SurgeGraph. The impact of this strategic move was multifaceted, reflecting in several significant ways:

A Surge in YouTube Video Coverage

Following their press release via MarketersMEDIA Newswire, SurgeGraph saw a remarkable increase in YouTube content about their brand. The platform featured numerous videos, including tutorials and reviews, collectively attracting hundreds of thousands of views.

This variety of content has significantly boosted SurgeGraph's online visibility, providing viewers with diverse insights into their services. The volume of these videos reflects a growing interest in SurgeGraph, contributing substantially to its digital presence and market position.

Global Reach Through International Podcast Features

SurgeGraph's rebranding journey gained traction in the world of podcasts, particularly in the SEO and digital marketing spheres. This attention wasn't limited to just English-language podcasts; foreign-language podcasts also spotlighted SurgeGraph, demonstrating their growing international presence.

This global podcast coverage not only extended SurgeGraph's visibility across different regions but also solidified its reputation as a globally recognized brand in the SEO industry. This exposure in various languages and markets played a crucial role in enhancing SurgeGraph's profile and appeal in the competitive digital landscape.

Expanded Online Presence: Articles & Forum Discussions

The impact of SurgeGraph's press release strategy extended into the realms of online articles and forums, marking a significant expansion of its digital footprint.

Writers and industry experts began to publish articles about SurgeGraph, offering various perspectives, from in-depth analyses to user experience stories. These articles contributed to a growing body of online resources that highlighted SurgeGraph's features, benefits, and evolving role in the SEO landscape. One of them even uses the SurgeGraph press release as a prime example of how to do a rebranding.

Simultaneously, discussions about SurgeGraph started surfacing on prominent online forums and platforms like Reddit and Product Hunt. These conversations varied from user inquiries and experiences to expert opinions, creating a buzz in communities that are known for their influence and tech-savvy members.

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Increase in Interview Requests

Following the impactful press release through MarketersMEDIA Newswire, SurgeGraph experienced a notable uptick in media attention, evidenced by an increase in interview requests. This surge in interest from various media outlets and tech influencers marked a new chapter in SurgeGraph's journey, highlighting their growing influence and market relevance.

This direct engagement with the media and influencers not only helped amplify SurgeGraph's message but also played a crucial role in building its public persona. It allowed them to reach potential customers and industry partners, further solidifying their position as a thought leader in the SEO and digital marketing space.

🌟 Bonus: SEO Triump Through Consistent Press Releases

An unexpected yet highly valuable benefit emerged from SurgeGraph's consistent efforts in press release distribution: a significant accumulation of high-value backlinks. This development proved to be a game-changer in their SEO strategy, propelling them to new heights in search engine rankings.

As a result of these quality backlinks, SurgeGraph achieved the coveted #1 ranking for competitive keywords such as "Longform AI." This top position in search results is not just a testament to their effective press release strategy but also underscores the synergy between well-crafted PR content and SEO success.

Wrapping Things Up

SurgeGraph's strategic use of MarketersMEDIA Newswire for press releases significantly boosted its online presence and media engagement.

This approach led to increased visibility across various platforms and recognition by a PR agency, exemplifying the effectiveness of their rebranding strategy. These achievements underline the importance of well-executed press releases in enhancing brand credibility in a competitive market.

Moreover, SurgeGraph's consistent press release efforts yielded substantial SEO benefits, notably high-value backlinks that improved their search engine rankings. This showcases the multi-dimensional impact that MarketersMEDIA press release distribution can bring.

“We're thrilled with the results we get from MarketersMEDIA Newswire. Their press release strategy has been a game-changer in enhancing our online visibility and SEO ranking." Sara | Spokesperson, SurgeGraph.

To learn more about how MarketersMEDIA Newswire can help you, contact us at: https://marketersmedia.com/sales-enquiry-form