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Market Overview:Increasing demand of flavored alcoholic beverages is driving the growth of liqueurs market at global level.
Liqueurs are alcoholic beverage which contain alcohol at its base followed by sweetener and flavor added to it. Generally, the flavors added in liqueurs are derived from fruits, nuts, chocolate, coffee, and many more. Liqueurs contains low concentration of alcohol than other alcoholic beverages due to the drenching down effect of adding sweetener and flavor. In Europe, liqueurs are becoming popular due to trend of consumption of liqueurs after the meal as it boost the metabolism.
Growing urbanization and rising disposable income is playing key role to the growth of liqueur market. Additionally, liqueur industry is also focusing on advertisements and innovative packaging which is influencing the growth of liqueur market. Nevertheless, rising preference for healthy beverages may hinder the market of liqueur in the future
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Competitive Analysis:
The key players are highly focusing innovation in packaging technologies and ingredients to improve flavor and shelf life. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.
The key players profiled in liqueurs market report are Bacardi Limited (Bermuda), Diageo (U.K.), Pernod Ricard (France), Beam Suntory, Inc. (U.S.), Amarula (South Africa), Remy Cointreau (France), and De Kuyper Royal Distillers (the Netherlands) among many others.
Latest Industry Updates:
March 2018 LIDL is re-launched its raspberry and rhubarb gin liqueurs due to growing demand.
April 2018 De Kuyper, a Dutch firm has introduced a new packaging design for liqueurs range, as it is also planning to launch two new flavours i.e. pineapple and peach.
March 2018 U.S. based spirits company Luxco has acquired shares in Niche Drinks which is popular liqueur company located in Derry.
April 20178 Ferndale based Kuma Company launched the new liqueur product with turmeric-flavore in the market.
Market Segments:
The global liqueurs market has been divided into flavor, packaging, distribution channel and region.
On The Basis Of Flavor: Chocolate, Coffee, Cream, Fruit, Nuts, and Others
On The Basis Of Packaging: Glass Bottle, Plastic Bottle, Metal Cans, and Others
On The Basis Of Distribution Channel: On-Trade/Premises, and Off-Trade/Premises
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The global Liqueur market is segmented into Asia Pacific, Europe, North America and Rest of the World (RoW). The North America region holds major market share in the liqueur market followed by Europe. Changing lifestyle and increasing trend of clubs and lounges are driving the market growth of liqueur in these regions.
Asia Pacific will witness higher growth rate during the forecast period due to its growing urbanization and rising disposable income in developing countries like India and China. Additionally, Rest of the World is observing a stable growth in liqueur market as key players are focusing on the region where purchasing power of young consumers is high.
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