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Cosmetics firm Thermalabs has finalized work on its new slogan. Previously, the company had focused exclusively on self-tanning and general cosmetic aids. But in the last few months, Thermalabs has been drifting away from this traditional influence, launching new sub-brands such as Tent Word and Supremasea to expand its global market. The company this week announced plans to make at least six new models of beach chairs. These are top-quality beach relaxation products that are designed to make sure people enjoy an excellently good time at the beach.The new slogan will be ‘Life’s a Beach’. It will effectively replace the ‘self-tanning reloaded’ slogan on the company’s official website. The company will also print this slogan on its product labels for its beach-related solutions.
Thermalabs has been an immensely successful company for the three years that it has been in existence. The firm opened its doors sometimes in 2013, starting off with a self-tanning lotion labeled ‘America’s Gold Standard Tanner’. This was a premium product based on an exclusive and rare formulations. It featured key ingredients such as Aloe Vera, Olive Oil, and other useful substances whose benefits for the skin are well-known. Following a genius marketing and advertising strategy, Thermalabs was able to highlight to prospective users why this product was different from the competition’s offering. The Gold Standard Tanner was such a success that the company sold thousands of units within just the first week in the market, and attracted the media coverage that the young company needed to successfully pitch its future releases. By the end of its first 12 months in the market, the young startup had managed to garner a global consumer community spanning over 50, 000. By all means, this is an extraordinary achievement for any company that’s less than five years old.
Thermalabs story of excellence is one that most other brands can learn from. Since 2013, the company has contributed a portfolio of at least 15 different products to the market, the majority of which are tanning lotions and accessories. The company’s Supremasea brand was introduced last year to oversee the production and prospecting of the firm’s new collection of skin care formulations based on Dead Sea salts and minerals. Headed by Kristina Meyers, Supremasea has already introduced its pilot product in the market – Tan Enhancer. This is an after-tan glow lotion that moisturizes the skin and contributes to a radiant glow. It’s also enriched with protective ingredients such as Vitamin E to keep the skin safe from free radicals and other environmental pollutants.
While announcing the new slogan, Thermalabs co-coordinator in charge of marketing, Alex Howard, said, “It’s been a long way coming for Thermalabs. When we started off some three years ago, we had nothing more than ideas for great product, and a noble goal guiding us. But things are quite different now. The company’s commitment to a skin cancer-free world has guided us to at least 15 different products thus far. But here’s the news – we are finalizing plans for our new range of 6 classy beach chairs for that perfect beach time that everyone wants to experience. Indeed, our company is making strides in the beach-related products sector. To match up, our branding team has decided that a fresh look tagline is much needed. That’s why moving forward, we’ll change our slogan to ‘Life’s a Beach’.”
Contact Info:
Name: Jennifer Parker
Email: Send Email
Organization: Thermalabs
Website: http://www.thermalabs.com/home
Release ID: 116369
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