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Cosmetics firm Thermalabs has hinted that their upcoming beach and sports tent could hit the market anytime soon. Thermalabs has been popularized its new range of beach tents well ahead of their arrival in the marketplace. Apparently, the company wants to create the kind of anticipation that will trigger potential customers to purchase these products once they are available. This is not the first time that Thermalabs has engaged in pre-launch marketing antics. On most occasions, Thermalabs keeps their users updated on the latest formulations that are cooking in their production facilities. For instance, the company revealed substantial details of their tan enhancer lotion and moisturizer well ahead of its release.Thermalabs is a New York-based company that became wildly popular due to their top-quality formulations for tanning. The company currently has a main production facility in Israel, where most of its new formulations are produced. According to the company’s marketing co-coordinator, Mr. Alex Howard, a team of researchers and skin care experts are always working to find great new formulas for products that have a potential to change how people take care of their skin. Thermalabs pilot product was a tanning lotion known as ‘organic self-tanner’. It was designed from highly organic and natural ingredients and delivered a beautiful tan fast. The product was immensely successful and helped attract media spotlight to the new company.
Currently, Thermalabs has furnished the global cosmetics market with at least 14 different tanning lotions and beauty products. The company produces highly organic and ‘green’ products in line with its commitment to a skin cancer-free world. According to scientific reports, overexposure to the sun’s harmful radiation is a major cause of skin cancer. By providing alternative products that dispel the need to count on the sun’s rays for a tan, Thermalabs has been able to carve a profitable niche for itself. The company also donates a percentage of its proceeds to charity, mostly skincare nonprofits that create awareness on cancer, as well as educational bodies working to find a cure for this terminal ailment.
The new range of Thermalabs sports tent will be released under the new brand that Thermalabs created – Tent World. The products will be named after the planets in the solar system, and will be fit for users at the beach, at home, at the park, and in any other locations. Thermalabs decided to produce an entire lineup of beach and sports tent after its introductory tent-product, the Mercury Beach Tent, recorded impressive performance in the market. Apparently, the company is aiming to expand its influence beyond its traditional tanning arena. Already, the company has booked tent.world as the internet domain name that will be exclusively dedicated to its tents lineup. According to the company’s Tent World brand manager, Ms. Ann Spencer, the next tent could hit the market any day from now!
Contact Info:
Name: Jennifer Parker
Email: Send Email
Organization: Thermalabs
Website: http://www.thermalabs.com
Release ID: 108962
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