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Test Facts Reports on the Imbalance in Online Reviews

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Consumers rarely give an item two or three stars, instead choosing to rate the item very high or very poorly. This makes it harder to get an accurate picture of the product, announces

— Approximately 74 percent of consumers visit an online retailer to learn more about a product before purchasing. However, individuals need to read these reviews critically to ensure they are getting an accurate picture of the item. Stanford researchers did a statistical analysis of reviews posted on Amazon over an 18 year period and found some interesting tidbits in this research. For example, they found that more than half of the reviews were five stars, and the vast majority were four or five stars or at the opposite end of the spectrum. Very few obtained a two or three star rating. This imbalance suggests that readers need to look elsewhere for accurate information, and this led to the creation of Test Facts (

"Test Facts independently reviews and analyzes products to determine if they live up to their claims. In addition, the experts choose a best in each category and share this information with site visitors. Each category reviewed comes with a buying guide, so consumers know what to look for when making a purchase, and the site provides information on the top products in the category. This allows each visitor to choose the item that best meets their specific needs," Stella Mayfield, spokesperson for Test Facts (, reports.

Furthermore, the Stanford researchers found that the length of a review was directly tied to the price of the item. High-ticket items received longer reviews, yet this isn't of much help to the consumer. Every person wants value for their money, regardless of how much is being spent. This doesn't show in the reviews posted, as the researchers found. In addition, they noted that those who reviewed multiple products tended to produce reviews that were more helpful to consumers.

"People who don't like a product may find they don't wish to spend the time needed to write a review. This means individuals aren't learning what they need to know when making a purchase. By providing a buying guide and information on a range of products, Test Facts works to correct this. Additionally, the site provides drawbacks for the products listed, which many independent reviewers fail to do," Mayfield continues.

The vast majority of individuals now use the internet to research a product or business before spending their money. Learning how to differentiate between an authentic review and a fake one and also how to determine the true usefulness of a review aren't skills everyone has, however. For this reason, consumers often prefer to have reviews of different products together on one page, so they can get an accurate representation of each item, its benefits and its drawbacks.

"Test Facts is here to help consumers choose the right product for their needs. Many different categories of products are covered on the site, making it easier to find a review for an item that is needed also. As a result, individuals should always pay a visit to Test Facts before making a purchase, as doing so could save them a great deal of money by helping them to avoid a bad purchase," Mayfield declares.

About Test Facts:

Test Facts uses a fact-based approach to product reviews. All reviews are created based on in-depth research, product tests and analysis. The site has developed and improved its approach for years to give visitors the most accurate product top lists online.

Contact Info:
Name: Stella Mayfield
Email: Send Email
Organization: Test Facts
Address: Denver, CO 80202
Phone: 30394729994

Source URL:

Source: MarketersMedia

Release ID: 272581

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