The North American rare sugar market is projected to depict a 3.9% CAGR through 2026
sugar market share over the forecast spell.— Rising awareness regarding health & fitness and the subsequent shift in consumer trends towards low-calorie sweeteners will boost rare
Recent years have marked a steady rise in the prevalence of cardiovascular ailments, diabetes, and obesity, among other chronic conditions, which have triggered a massive change in consumer perceptions towards health.
This in turn has led to a surge in demand for various functional foods & beverages, as well as dietary supplements in order to increase consumption of nutrients and mitigate health risks. The burgeoning need for zero- or low-calorie sweeteners across the globe is thereby likely to add considerable impetus to the rare sugar industry in the years ahead.
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Several key industry players are bolstering the global rare sugar business landscape. These include Sanwa Starch, zuChem, Matsutani Chemical Industry, TATE & LYLE, Ingredion, Douglas Laboratories, Hebei Huaxu Pharmaceutical, Specom Biochemical, Samyang Corporation, Bonumose, CJ CheilJedang, Naturesupplies, DuPont, and others.
These companies are engaged in various strategic activities, including R&D efforts, expansions, and partnerships, in order to offer novel sugar alternative products designed to accommodate evolving consumer demands. To illustrate, in 2018, leading ingredient solutions provider Ingredion Incorporated, inked a partnership with Matsutani Chemical Industry Co., Ltd., to initiate the production of an advanced sugar alternative, dubbed ASTRAEA Allulose.
The alliance was geared mainly towards facilitating the production of the product in Mexico, and its commercialization throughout the Americas. ASTRAEA Allulose, which became available in 2019, is 70% as sweet as sugar and is designed to offer food & beverage manufacturers across the Americas the ability to decrease calories in myriad products including dairy, confectionery & bakery and beverages, which generally contain sucrose or other caloric sweeteners.
According to reports from Global Market Insights Inc, the global rare sugar market size is anticipated to exceed $1.65 Billion by 2026.
Rising adoption of D-Mannose in the development of naturally-sourced pharmaceutical products
Based on segmentation by product, the rare sugar industry from the D-Mannose segment is poised to depict a commendable CAGR of 3.8% through 2026. This growth is attributable mainly to the growing inclination of consumers towards naturally-sourced products.
D-Mannose, a naturally occurring sugar in fruits and vegetables, is manufactured using wood base or biomass hydrolysates, via an aqueous chromatographic separation process. The product is used extensively in the manufacturing of pharmaceutical products, as it possesses a low calorific value and is easily digestible. Furthermore, its close link to glucose also makes it ideal for the production of supplements.
D-Mannose plays a key role in the regulation of metabolic actions as well as glycosylation of essential proteins. Given its ability to alleviate the symptoms of UTIs (urinary tract infections), it is used widely in the production of medication for the condition. Thus, robust product demand from the pharmaceutical sector, alongside its multitude of favorable characteristics are key contributors augmenting D-Mannose rare sugar market outlook over the projected timeline.
Meanwhile, the allulose segment is also set to exhibit a sizeable 9.6% CAGR through 2026, as the product demonstrates a robust ability to lower sugar levels in the blood.
Shifting preferences towards high-quality and instant acting cosmetics
In terms of application, the cosmetics & personal care segment is expected to register a 4.5% CAGR through 2026, owing to the rising adoption of the ingredient in cosmetic products. Rare sugars have various benefits, including anti-aging and antioxidant properties, which help prevent skin aging and promote healthier skin.
Intensifying focus on personal aesthetics, as well as an upsurge in the geriatric population, has contributed to a significant rise in demand for cosmetic products made from high-quality ingredients. This shift in consumer trends has in turn asserted a positive impact on rare sugar market trends from the cosmetics sectors.
With Gen Y and Baby Boomer generations alike seeking advanced solutions to curb the effects of aging, the use of rare sugars in the production of various moisture-retaining and anti-aging products may foster significant industry expansion over the years ahead.
Burgeoning weight management efforts by consumers in the Asia Pacific region
On the regional front, the APAC rare sugar industry size is anticipated to record growth at over 4.3% CAGR through 2026. This growth trajectory is credited to the proliferating demand for dietary supplements and functional products by millennials and other consumers focused on weight management. As consumers become more attuned to the potential side effects of conventional sugar, the demand for sophisticated low-calorie sweeteners like rare sugars has witnessed a tremendous surge, which could present lucrative growth opportunities to the global market in the upcoming years.
For instance, China recorded over 15 million metric tons of sugar consumption in 2019, which could accelerate rare sugar market penetration in the region, especially given the evolving living standards and rapid modernization. Rare sugars are being used extensively in the production of low-calorie sweeteners and sugar alternatives, as they possess a low glycemic index and calorie count, thereby improving the health value of the final product. Allulose, especially, is gaining widespread popularity in the manufacture of natural, low-calorie sweeteners, owing to its myriad benefits, including sweetness, clean nature, and easy digestibility.
To that end, in April 2020, Singapore-based firm Nuvojoy introduced a new low-GI premix for Indonesian layered cake or kueh lapis, designed specifically for diabetic consumers. Instead of using conventional ingredients like flours, starches, or sucrose that possess high GI values, the new products are made using low GI sweeteners such as inulin, allulose, palatinose, or sugar alcohols to maintain optimum sweetness and flavor, making them highly suitable for consumers following low-carbohydrate diets, diabetics, and health-conscious consumers.
On the other hand, the North American rare sugar market is projected to depict a 3.9% CAGR through 2026, given the burgeoning presence of the pharmaceutical sector in the region.
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