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Personal Care Appliances Market 2019 Key Insights, Industry Global Revenue, Historical & Forecast Period 2019 – 2025

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The trend of continuously changing hairstyles and transforming the looks in young & middle-aged customers is supporting the demand for personal care appliances market.

— In the personal care appliances market, online sales channels including e-commerce and the company online stores are witnessing a high growth across the globe. The demand from these channels is attributed to the availability of a wide range of offerings at low prices. The e-commerce websites offer several discounts and payment offers, which are majorly gaining consumer attention in Asian countries. Price-sensitive customers in Asia are moving toward online purchases to make huge savings and gain convenient delivery, further driving the personal care electronics market.

The growing popularity of beauty enhancing & personal health products due to increased consumer awareness is driving the industry growth. The body & hair care electronics are witnessing high demand among youngsters owing to the focus on personality & body grooming aspects. Moreover, the trend of keeping and maintaining male beard influenced by models and movie stars is adding up to the demand for male shavers & trimmers across the globe. The high availability for a variety of styling and body care options at varied price ranges for all age groups is developing the industry at a rapid pace.

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The trend of continuously changing hairstyles and transforming the looks in young & middle-aged customers is supporting the demand for personal care appliances market. Hair stylers and dryers allow users to change & set their hair styles in less time as compared to conventional nonelectric solutions. Low cost and time-saving benefits associated with these products are creating their demand globally. Additionally, the emergence of several chemical-free and non-damaging hairdryers & straighteners by several manufacturers is gaining high consumer attention. Hair damages caused by laser, chemical-based, and permanent styling solutions will compel consumers to use high-quality hair care appliances, further driving the personal care appliances market growth.

The Europe personal care electrical appliances market is developing rapidly owing to the availability of a wide product variety and strong presence of several manufacturers. High awareness of European citizens about the product benefits and focus on maintaining body health are supporting the industry expansion prospects. Additionally, European consumers are focusing on oral health due to the increasing mouth diseases and teeth problems in the old & middle-aged population, leading to the demand for oral care electronics. To cater to the increasing demand, oral care & hair appliance companies are launching highly efficient products in Europe.

Major companies in the personal care appliances market are: Panasonic Corporation, Koninklijke Philips N.V., Spectrum Brands, Procter & Gamble Company, Havells India Limited, Colgate Palmolive Company, Conair Corporation, and Wahl Clipper Corporation. The industry players are involved in developing technically advanced appliances including smartphones connectivity and intelligent power-saving features.

Browse key industry insights spread across 275 pages with 614 market data tables & 23 figures & charts from the report, “Personal Care Appliances Market” in detail along with the table of contents @

Glimpse of Table of Content (ToC)

Chapter 3. Personal Care Appliances Market Insights

3.1. Industry segmentation
3.2. Industry landscape, 2015 – 2025
3.3. Industry ecosystem analysis
3.3.1. Component suppliers
3.3.2. Manufacturers
3.3.3. Distribution channel analysis
3.3.4. End-use landscape
3.3.5. Vendor matrix
3.4. Technology & innovation landscape
3.5. Regulatory landscape North America Europe Asia Pacific Latin America MEA
3.6. Industry impact forces
3.6.1. Growth drivers Increasing awareness towards male grooming across the globe High consumer focus on personal health in North America and Europe Development of the e-commerce sales channel in Asian countries Increased consumer disposable income in North America Rapid urbanization in Latin America and Asia Pacific Growing retail sector in MEA
3.6.2. Industry pitfalls & challenges Product durability issues The presence of counterfeit and low-price non-electric products
3.7. Growth potential analysis
3.8. Porter's analysis
3.8.1. Supplier power
3.8.2. Buyer power
3.8.3. Threat of new entrants
3.8.4. Threat of substitutes
3.8.5. Internal rivalry
3.9. Competitive landscape, 2018
3.9.1. Company market share analysis
3.9.2. Strategy dashboard (New product development, M&A, R&D, Investment landscape)
3.10. PESTEL analysis

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