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Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
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In 2017, the global Pay-per-click (PPC) Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% between 2018 and 2025.
This report studies the Pay-per-click (PPC) Advertising market size by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
This report focuses on the global Pay-per-click (PPC) Advertising Market top players, covered:
Bing
Yahoo
Ask.com
AOL.com
Baidu
Wolframalpha
DuckDuckGo
Sogou
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Pay-per-click (PPC) Advertising Market segment by Regions/Countries, this report covers:
North America
Europe
China
Rest of Asia Pacific
Central & South America
Middle East & Africa
Pay-per-click (PPC) Advertising Market segment by Type, the product can be split into:
Flat-rate PPC
Bid-based PPC
Pay-per-click (PPC) Advertising Market segment by Application, the market can be split into:
Middle and Small-sized Enterprise
Large-scale Enterprise
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The study objectives of this report are:
To study and forecast the market size of Pay-per-click (PPC) Advertising Market in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast among global major regions.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Pay-per-click (PPC) Advertising Market are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders
Raw material suppliers
Distributors/traders/wholesalers/suppliers
Regulatory bodies, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade associations and industry bodies
End-use industries
Available Customizations
With the given market data, Researchers offers customizations according to the company's specific needs. The following customization options are available for the report:
Further breakdown of Pay-per-click (PPC) Advertising Market on basis of the key contributing countries.
Detailed analysis and profiling of additional market players.
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Major Points from TOC for Pay-per-click (PPC) Advertising Market:
Chapter One: Industry Overview of Pay-per-click (PPC) Advertising Market
Chapter Two: Global Pay-per-click (PPC) Advertising Market Competition Analysis by Players
Chapter Three: Pay-per-click (PPC) Advertising Market Company (Top Players) Profiles
Chapter Four: Global Pay-per-click (PPC) Advertising Market Size by Type and Application (2013-2018)
Chapter Five: North America Pay-per-click (PPC) Advertising Market Development Status and Outlook
Chapter Six: Europe Pay-per-click (PPC) Advertising Market Development Status and Outlook
Chapter Seven: China Pay-per-click (PPC) Advertising Market Development Status and Outlook
Chapter Eight: Rest of Asia Pacific Pay-per-click (PPC) Advertising Market Development Status and Outlook
Chapter Nine: Central & South America Pay-per-click (PPC) Advertising Market Development Status and Outlook
Chapter Ten: Middle East & Africa Pay-per-click (PPC) Advertising Market Development Status and Outlook
Chapter Eleven: Pay-per-click (PPC) Advertising Market Forecast by Regions, Type and Application (2018-2025)
Chapter Twelve: Pay-per-click (PPC) Advertising Market Dynamics
Chapter Thirteen: Pay-per-click (PPC) Advertising Market Effect Factors Analysis
Chapter Fourteen: Pay-per-click (PPC) Advertising Market Research Finding/Conclusion
Chapter Fifteen: Pay-per-click (PPC) Advertising Market Appendix
Trending Report URLs:
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