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Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is announcing its top tips for helping brands improve their online conversion rates.“Many online marketing companies concentrate solely on increasing web traffic, which on the surface sounds like a good idea; after all, the more online traffic a business gets, the higher it ranks on the different search engines,” says Ioana Blagoeva, business development manager at Numero Uno Web Solutions. “Unfortunately, driving traffic to a web site is only part of the online marketing equation, as brands have to be able to translate that qualified traffic into satisfied repeat customers. Luckily, there are a number of strategies brands can employ to do just that.”
To ensure web traffic doesn’t just visit a site, but also explores it, businesses have to provide valuable content, including articles, blogs, infographics, and videos that reflect that brand’s products or services, Blagoeva says. There are also a number of design strategies brands can adopt that will enhance visitor engagement.
“For starters, the speed with which a page loads is very important, especially as more and more online users migrate to mobile devices. On-the-go users want sites they visit to load in around three seconds; to accomplish this, businesses need to refrain from using unnecessary plug-ins, Flash animation, large images, pop-ups, and videos that play automatically,” she adds. “Not only do quicker loading times improve online ranking, but they also help keep visitors on a site; according to the latest data, 43% of online shoppers will go to a competitor’s site if they are faced with a bad mobile experience.” (Source: Bustos, L., “The Danger of a Poor Mobile Shopping Experience,” GetElastic.com, June 21, 2013; www.getelastic.com/the-danger-of-a-poor-mobile-shopping-experience-infographic/.)
According to Blagoeva, the way a web site is laid out can either encourage or discourage visitor interaction. To provide the best user experience and improve conversion rates, businesses need to ensure their sites are easy to navigate on any device or screen size.
“Web pages need to have a purpose, or ‘call to action.’ It’s what brands ask or want visitors to their sites to do: that could be a form, link, or button to another page,” Blagoeva explains. “The best way to achieve that is to make the call to action clear and obvious. For example, buttons have a higher click-through rate than text links do; in fact, a button can increase click-through rates by as much as 200%. Again, that’s partly because they are more obvious than a simple text link.” (Source: Dressler, A., “6 Super Calls-to-Action (Plus Tips),” WebsiteMagazine.com, May 2, 2013; www.websitemagazine.com/content/blogs/posts/archive/2013/05/02/6-super-call-to-actions-plus-tips.aspx.)
To improve conversion rates, Blagoeva explains, brands also need to know where to position content and buttons, as well as their business’ name, logo, images, and contact information. If the call to action is at the top of a page, it prevents users from exploring the rest of the page, and if a company’s contact information isn’t readily available, it can be difficult for consumers to make contact with them.
“To rank higher online and turn visitors into repeat customers, small- and medium-sized businesses need to hire an online marketing company that keeps up-to-date with the latest search engine optimization trends,” she concludes. “Brands also need to ensure their online marketing company knows how to design and implement web sites that are more discoverable and searchable and are optimized for use across all platforms, including smartphones, tablets, and personal computers.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Contact Info:
Name: Michael Arnold
Email: Send Email
Organization: Numero Uno Web Solutions Inc
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada
Phone: 9058562012
Website: http://www.numerounoweb.com/
Release ID: 30265
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