Mercato has today revealed that the company is planning major expansions in the next two years.
— Bobby Brannigan, the CEO of Mercato has today revealed that the company is planning major expansions in the next two years. Established in 2015, the company has positioned itself as a savior of independent groceries by offering them an opportunity to sell their products online. Since its establishment, the company has experienced phenomenal growth which is majorly attributed to its ability to solve unique challenges faced in the grocery e-commerce ecosystem.
Added to this, their lighting fast delivery, live order tracking, and timely customer support has also contributed to this tremendous success and adoption. The company, throughout the nation seeks to connect small independent retailers with local customers through its intuitive online system. Those who sign up as customers get an opportunity to access purveyors, merchants, and artisans within their community and order food deliveries in the comfort of their homes and offices. The independent merchants are also provided with an opportunity to increase their product visibility by signing up as merchants.
For those grocery businesses which do not have a delivery system in place, Mercato Inc. has teamed up with delivery companies such as Uber Eats and Postmates to ensure the ordered products are delivered seamlessly wherever needed. The expansion plans which are scheduled to commence from next year have been necessitated by various reasons.
According to Brannigan, “such an expansion project is crucial in ensuring that the company continues to fulfill its mission of connecting the independent groceries with the communities around them”. The tremendous success which Mercato has enjoyed over the years has also provided an incentive for the expansion plans. Mr. Brannigan envisions “ the expansion of this unique e-commerce platform will increase the access of e-commerce services to small stores which have been ignored by the giant e-commerce sites”
He further adds that “ the small store owners will not need to take photos of their individual products in order to update their online inventory. Instead, the platform has over 140,000 product images stored in its database which the store owners can choose from and thus easily update their online inventory within a short period of time” Such an expansion will make small independent food retailers more competitive and thus make them leverage the opportunities of such a vast market.
Besides this, the expansion will catapult these small grocery stores to adopt technology-based business models and thus reduce the technological lag which they have faced over the years. The company aims to provide an access to a variety of grocery products to its ever-increasing client base. The eligible grocery stores will be supposed to have at least 4-star rating on Yelp and be independent. The Yelp rating has been included as a safeguard to protect consumers against unscrupulous merchants and also protect the Mercato brand from being tarnished.
Independent and small-scale retailers have for long been left behind by e-commerce system providers. The reason for such a technological lag can be attributed to the inability of such stores to provide large-scale product supplies and the fact that their business model operated on a small budget which could not take advantage of the e-commerce services. The expansion of Mercato will thus be a big welcome to the independent groceries and also to the local residents who prefer immediacy and efficiency.
For more information, please visit: https://www.mercato.com/
Release ID: 424534